---
title: "Platypus: search popularity and Share of Search in New Zealand"
description: "Platypus is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/platypus"
publisher: "Brandwave"
---

# Platypus: search popularity and Share of Search in New Zealand

Platypus is a footwear retailer in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Platypus
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among footwear retailers**: 15.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Footwear retailers | 3 | 15.2% | 35.6K |

- [Footwear retailers](/demand/nz/categories/nz-footwear-retailers)

## How has branded search demand for Platypus changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Platypus in New Zealand held steady, from 37.5K to 35.6K.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand increased from 13.6% to 15.2%.
- Across the 11 months ending August 2026, Platypus’ estimated Share of Search among footwear retailers in New Zealand peaked at 17% in December 2025 and was lowest at 13.2% in January 2026.

## How did search popularity change for New Zealand footwear retailers in August 2026?

- In August 2026, Mi Piaci gained estimated Share of Search among footwear retailers in New Zealand, from 7.5% to 9.8%.
- In August 2026, Foot Locker gained estimated Share of Search among footwear retailers in New Zealand, from 28.4% to 30.2%.
- In August 2026, Platypus gained estimated Share of Search among footwear retailers in New Zealand, from 14.3% to 15.2%.
- In August 2026, Number One Shoes lost estimated Share of Search among footwear retailers in New Zealand, from 38.2% to 32.4%.
- Estimated monthly branded searches for Merchant 1948 in New Zealand rose 20.9% over 11 measured months, from 4.7K to 5.7K in August 2026.
- Estimated monthly branded searches for Hannahs in New Zealand fell 27.8% over 11 measured months, from 17.5K to 12.7K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Footwear retailers | 37.5K | 13.6% | 3 |
| Nov 2025 | Footwear retailers | 58.3K | 15.3% | 3 |
| Dec 2025 | Footwear retailers | 58.6K | 17% | 3 |
| Jan 2026 | Footwear retailers | 37.5K | 13.2% | 3 |
| Feb 2026 | Footwear retailers | 30.4K | 13.8% | 3 |
| Mar 2026 | Footwear retailers | 35.5K | 13.9% | 3 |
| Apr 2026 | Footwear retailers | 43.4K | 16.1% | 3 |
| May 2026 | Footwear retailers | 35.9K | 13.2% | 3 |
| Jun 2026 | Footwear retailers | 35.8K | 13.7% | 3 |
| Jul 2026 | Footwear retailers | 35.6K | 14.3% | 3 |
| Aug 2026 | Footwear retailers | 35.6K | 15.2% | 3 |
| Sep 2026 | Footwear retailers | — | — | — |

## How is Platypus measured?

Brandwave collects information about searches that people make online using Platypus’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “doc martens platypus shoes”
- “platypus boots”
- “platypus mens sneakers”
- “platypus nz”
- “platypus sale”
- “platypus shoes”
- “platypus shoes botany”
- “platypus shoes location”
- “platypus shoes near me”
- “platypus shoes northland”
- “platypus shoes queensgate”
- “platypus shoes sale”
- “platypus shoes st lukes”
- “platypus shoes sylvia park”
- “platypus shoes the base”
- “platypus shoes voucher”
- “platypus shoes westgate”
- “platypus womens shoes”
- “womens platypus shoes”

## Which footwear retailers compete with Platypus?

- [Number One Shoes](/demand/nz/brands/number-one-shoes): Head-to-head: /demand/nz/compare/number-one-shoes-vs-platypus
- [Foot Locker](/demand/nz/brands/foot-locker): Head-to-head: /demand/nz/compare/foot-locker-vs-platypus
- [Mi Piaci](/demand/nz/brands/mi-piaci): Head-to-head: /demand/nz/compare/mi-piaci-vs-platypus
- [Hannahs](/demand/nz/brands/hannahs): Head-to-head: /demand/nz/compare/hannahs-vs-platypus
- [Shoe Clinic](/demand/nz/brands/shoe-clinic): Head-to-head: /demand/nz/compare/platypus-vs-shoe-clinic
- [Merchant 1948](/demand/nz/brands/merchant-1948)
- [Wild Pair](/demand/nz/brands/wild-pair)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Platypus: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/platypus

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/platypus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.