--- title: "Platinum Freight: search popularity in New Zealand" description: "Platinum Freight is a freight forwarder and customs broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/platinum-freight" publisher: "Brandwave" --- # Platinum Freight: search popularity in New Zealand Platinum Freight is a freight forwarder and customs broker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Platinum Freight - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among customs brokers**: 0.04% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Customs brokers | 8 | 0.04% | 20 | - [Customs brokers](/demand/nz/categories/nz-customs-brokers) ## Top customs brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Platinum Freight was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Platinum Freight is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Easy Freight | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Just Customs | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Mainfreight | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Rocket Freight International | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Platinum Freight | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Mondiale VGL | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | DHL | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | FedEx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customs brokers - Asked ChatGPT "Which customs broker should I hire in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International - Asked ChatGPT "What are the best customs brokers in New Zealand?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mainfreight, 5. DHL, 6. Mondiale VGL - Asked ChatGPT "What's the best customs broker in New Zealand for an import business?": 1. Easy Freight, 2. Just Customs, 3. Rocket Freight International, 4. Mondiale VGL - Searched Google, AI Overview "customs brokers nz": 1. Easy Freight, 2. Mainfreight, 3. Just Customs, 4. Platinum Freight - Searched Google, AI Overview "import broker nz": 1. Mainfreight, 2. Easy Freight, 3. Just Customs, 4. Platinum Freight Not named in any answer: FedEx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Platinum Freight changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Platinum Freight in New Zealand held steady at 20. - Across the 12 months ending September 2026, Platinum Freight’s share of searches among customs brokers in New Zealand held steady at 0.04%. ## How did search popularity change for New Zealand customs brokers in September 2026? - In September 2026, Mainfreight gained share of searches among customs brokers in New Zealand, from 36% to 36.7%. - In September 2026, Mondiale VGL lost share of searches among customs brokers in New Zealand, from 3.6% to 2.9%. - DHL’s share of searches among customs brokers in New Zealand has lost ground for 3 months in a row, from 42.7% to 41.4% in September 2026. - Estimated monthly branded searches for Just Customs in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026. - Estimated monthly branded searches for Rocket Freight International in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. - Estimated monthly branded searches for Easy Freight in New Zealand rose 22.2% over 12 measured months, from 90 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Customs brokers | 20 | 0.04% | 8 | | Nov 2025 | Customs brokers | 10 | 0.02% | 8 | | Dec 2025 | Customs brokers | 20 | 0.04% | 8 | | Jan 2026 | Customs brokers | 30 | 0.06% | 7 | | Feb 2026 | Customs brokers | 30 | 0.06% | 7 | | Mar 2026 | Customs brokers | 10 | 0.02% | 8 | | Apr 2026 | Customs brokers | 10 | 0.02% | 8 | | May 2026 | Customs brokers | 20 | 0.04% | 8 | | Jun 2026 | Customs brokers | 10 | 0.02% | 8 | | Jul 2026 | Customs brokers | 30 | 0.06% | 7 | | Aug 2026 | Customs brokers | 20 | 0.04% | 8 | | Sep 2026 | Customs brokers | 20 | 0.04% | 8 | ## How are Platinum Freight’s branded searches counted? Brandwave collects information about searches that people make online using Platinum Freight’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “platinum freight” ## Which customs brokers compete with Platinum Freight? - [DHL](/demand/nz/brands/dhl) - [Mainfreight](/demand/nz/brands/mainfreight) - [FedEx](/demand/nz/brands/fedex): Head-to-head: /demand/nz/compare/fedex-vs-platinum-freight - [Mondiale VGL](/demand/nz/brands/mondiale-vgl): Head-to-head: /demand/nz/compare/mondiale-vgl-vs-platinum-freight - [Rocket Freight International](/demand/nz/brands/rocket-freight): Head-to-head: /demand/nz/compare/platinum-freight-vs-rocket-freight - [Easy Freight](/demand/nz/brands/easy-freight): Head-to-head: /demand/nz/compare/easy-freight-vs-platinum-freight - [Just Customs](/demand/nz/brands/just-customs): Head-to-head: /demand/nz/compare/just-customs-vs-platinum-freight ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Platinum Freight: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/platinum-freight This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/platinum-freight. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.