--- title: "Plan*t: search popularity in New Zealand" description: "Plan*t is a plant-based meat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/plan-t" publisher: "Brandwave" --- # Plan*t: search popularity in New Zealand Plan*t is a plant-based meat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plan*t - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among plant-based meat brands**: 0.53% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Plant-based meat brands | 9 | 0.53% | 10 | - [Plant-based meat brands](/demand/nz/categories/nz-plant-based-meat-brands) ## Top plant-based meat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plan*t was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Plan*t is the most recommended of the ten. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan*t | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Harmless Food Co | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Vegie Delights | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sunfed | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Tonzu | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Bean Supreme | 6th | 3 of 3 | 1 of 2 | 4 of 5 | | Quorn | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Impossible Foods | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Beyond Meat | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | v2food | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about plant-based meat brands - Asked ChatGPT "Which plant-based meat brand should I buy in New Zealand?": 1. Impossible Foods, 2. Plan*t, 3. Vegie Delights, 4. Bean Supreme, 5. Beyond Meat, 6. Sunfed - Asked ChatGPT "What are the best plant-based meat brands in New Zealand?": 1. Plan*t, 2. Harmless Food Co, 3. Vegie Delights, 4. Bean Supreme, 5. Sunfed - Asked ChatGPT "What's the best plant-based meat brand in New Zealand for meatless meals?": 1. Plan*t, 2. Beyond Meat, 3. Vegie Delights, 4. Harmless Food Co, 5. Sunfed, 6. Bean Supreme - Searched Google, AI Overview "vegan meat nz": 1. Harmless Food Co, 2. Tonzu, 3. Sunfed, 4. Quorn, 5. Bean Supreme - Searched Google, AI Overview "meat alternatives nz": 1. Plan*t, 2. Quorn, 3. Tonzu, 4. Sunfed, 5. Impossible Foods Not named in any answer: v2food. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Plan*t changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Plan*t in New Zealand fell from 20 to 10. - Across the 12 months ending September 2026, Plan*t’s share of searches among plant-based meat brands in New Zealand held steady, from 0.36% to 0.53%. ## How did search popularity change for New Zealand plant-based meat brands in September 2026? - In September 2026, Quorn overtook Beyond Meat and 2 others to rank 2nd among plant-based meat brands in New Zealand, with 14.8% of the searches. - In September 2026, Impossible Foods gained share of searches among plant-based meat brands in New Zealand, from 35.2% to 36.5%. - In September 2026, Beyond Meat lost share of searches among plant-based meat brands in New Zealand, from 16.1% to 10.1%. - Estimated monthly branded searches for Harmless Food Co in New Zealand rose 136.4% over 12 measured months, from 110 to 260 in September 2026. - Estimated monthly branded searches for Bean Supreme in New Zealand fell 76.2% over 12 measured months, from 210 to 50 in September 2026. - Estimated monthly branded searches for Plan*t in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Plant-based meat brands | 20 | 0.36% | 9 | | Nov 2025 | Plant-based meat brands | 10 | 0.45% | 9 | | Dec 2025 | Plant-based meat brands | 10 | 0.53% | 9 | | Jan 2026 | Plant-based meat brands | 10 | 0.45% | 9 | | Feb 2026 | Plant-based meat brands | 10 | 0.53% | 9 | | Mar 2026 | Plant-based meat brands | 10 | 0.46% | 9 | | Apr 2026 | Plant-based meat brands | 10 | 0.51% | 9 | | May 2026 | Plant-based meat brands | 10 | 0.51% | 9 | | Jun 2026 | Plant-based meat brands | 10 | 0.51% | 9 | | Jul 2026 | Plant-based meat brands | 10 | 0.56% | 9 | | Aug 2026 | Plant-based meat brands | 20 | 0.87% | 9 | | Sep 2026 | Plant-based meat brands | 10 | 0.53% | 9 | ## How are Plan*t’s branded searches counted? Brandwave collects information about searches that people make online using Plan*t’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plan t” ## Which plant-based meat brands compete with Plan*t? - [Impossible Foods](/demand/nz/brands/impossible) - [Quorn](/demand/nz/brands/quorn) - [Harmless Food Co](/demand/nz/brands/harmless-food-co) - [Tonzu](/demand/nz/brands/tonzu) - [Beyond Meat](/demand/nz/brands/beyond-meat): Head-to-head: /demand/nz/compare/beyond-meat-vs-plan-t - [Sunfed](/demand/nz/brands/sunfed): Head-to-head: /demand/nz/compare/plan-t-vs-sunfed - [Bean Supreme](/demand/nz/brands/bean-supreme): Head-to-head: /demand/nz/compare/bean-supreme-vs-plan-t - [Vegie Delights](/demand/nz/brands/vegie-delights): Head-to-head: /demand/nz/compare/plan-t-vs-vegie-delights - [v2food](/demand/nz/brands/v2food): Head-to-head: /demand/nz/compare/plan-t-vs-v2food ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Plan*t: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/plan-t This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/plan-t. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.