--- title: "How popular is Plan My Walk? Searches and AI answers in New Zealand" description: "Plan My Walk is a walking and hiking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/plan-my-walk" publisher: "Brandwave" --- # How popular is Plan My Walk? Searches and AI answers in New Zealand Plan My Walk is a walking and hiking app. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Plan My Walk - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among hiking and tramping apps**: 11.5% ## Where does Plan My Walk compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hiking and tramping apps | 3 | 11.5% | 880 | - [Hiking and tramping apps](/demand/nz/categories/nz-hiking-apps) ## Top hiking and tramping apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Plan My Walk appeared in all five answers. Plan My Walk is the most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Plan My Walk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AllTrails | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Topo Maps+ | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Gaia GPS | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Komoot | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wikiloc | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hiking and tramping apps - Asked ChatGPT "Which hiking and tramping app should I use in New Zealand?": 1. Plan My Walk, 2. AllTrails, 3. Topo Maps+ - Asked ChatGPT "What are the best hiking and tramping apps in New Zealand?": 1. Plan My Walk, 2. Topo Maps+, 3. AllTrails, 4. Gaia GPS - Asked ChatGPT "What's the best hiking and tramping app in New Zealand for day walks?": 1. Plan My Walk, 2. AllTrails, 3. Topo Maps+ - Searched Google, AI Overview "best hiking app": 1. AllTrails, 2. Gaia GPS, 3. Komoot, 4. Plan My Walk - Searched Google, AI Overview "tramping app nz": 1. Plan My Walk, 2. AllTrails, 3. Topo Maps+ Not named in any answer: Wikiloc. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Plan My Walk changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Plan My Walk in New Zealand rose from 720 to 880. - Across the 12 months ending October 2026, Plan My Walk’s share of searches among hiking and tramping apps in New Zealand increased from 7.9% to 11.5%. - Across the 12 months ending October 2026, Plan My Walk’s share of searches among hiking and tramping apps in New Zealand peaked at 13.5% in April 2026 and was lowest at 7.9% in November 2025. - Across the 12 months ending October 2026, Plan My Walk rose from 4th to 3rd among hiking and tramping apps in New Zealand. ## How did search popularity change for New Zealand hiking and tramping apps in October 2026? - Estimated monthly branded searches for Plan My Walk in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in October 2026. - Estimated monthly branded searches for Wikiloc in New Zealand fell 73.3% over 12 measured months, from 150 to 40 in October 2026. - Estimated monthly branded searches for Komoot in New Zealand fell 19.2% over 12 measured months, from 730 to 590 in October 2026. - Estimated monthly branded searches for Gaia GPS in New Zealand fell 19% over 12 measured months, from 210 to 170 in October 2026. - Estimated monthly branded searches for Topo Maps+ in New Zealand fell 18.2% over 12 measured months, from 4.4K to 3.6K in October 2026. - Estimated monthly branded searches for AllTrails in New Zealand fell 17.5% over 12 measured months, from 2.9K to 2.4K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Hiking and tramping apps | 720 | 7.9% | 4 | | Dec 2025 | Hiking and tramping apps | 880 | 9.5% | 4 | | Jan 2026 | Hiking and tramping apps | 1.3K | 11.4% | 3 | | Feb 2026 | Hiking and tramping apps | 1K | 10.5% | 3 | | Mar 2026 | Hiking and tramping apps | 1K | 9.7% | 3 | | Apr 2026 | Hiking and tramping apps | 1.3K | 13.5% | 3 | | May 2026 | Hiking and tramping apps | 1K | 11.5% | 3 | | Jun 2026 | Hiking and tramping apps | 720 | 10.4% | 3 | | Jul 2026 | Hiking and tramping apps | 590 | 8.1% | 3 | | Aug 2026 | Hiking and tramping apps | 720 | 9.2% | 3 | | Sep 2026 | Hiking and tramping apps | 880 | 11.5% | 3 | | Oct 2026 | Hiking and tramping apps | 880 | 11.5% | 3 | ## How are Plan My Walk’s branded searches counted? Brandwave collects information about searches that people make online using Plan My Walk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “plan my walk” ## Which hiking and tramping apps compete with Plan My Walk? - [Topo Maps+](/demand/nz/brands/topo-maps): Head-to-head: /demand/nz/compare/plan-my-walk-vs-topo-maps - [AllTrails](/demand/nz/brands/alltrails): Head-to-head: /demand/nz/compare/alltrails-vs-plan-my-walk - [Komoot](/demand/nz/brands/komoot): Head-to-head: /demand/nz/compare/komoot-vs-plan-my-walk - [Gaia GPS](/demand/nz/brands/gaia-gps): Head-to-head: /demand/nz/compare/gaia-gps-vs-plan-my-walk - [Wikiloc](/demand/nz/brands/wikiloc): Head-to-head: /demand/nz/compare/plan-my-walk-vs-wikiloc ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Plan My Walk? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/plan-my-walk This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/plan-my-walk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.