--- title: "P.L. Berry & Associates: search popularity in New Zealand" description: "P.L. Berry & Associates is an intellectual property law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pl-berry" publisher: "Brandwave" --- # P.L. Berry & Associates: search popularity in New Zealand P.L. Berry & Associates is an intellectual property law firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: P.L. Berry & Associates - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among IP and patent law firms**: 0.46% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | IP and patent law firms | 7 | 0.46% | 20 | - [IP and patent law firms](/demand/nz/categories/nz-ip-law-firms) ## Top IP and patent law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, P.L. Berry & Associates was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. P.L. Berry & Associates is the fifth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AJ Park | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | James & Wells | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chapman Tripp | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Hudson Gavin Martin | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | P.L. Berry & Associates | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pipers | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Henry Hughes | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Baldwins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about IP and patent law firms - Asked ChatGPT "Which IP and patent law firm should I hire in New Zealand?": 1. AJ Park, 2. James & Wells, 3. P.L. Berry & Associates, 4. Chapman Tripp, 5. Hudson Gavin Martin - Asked ChatGPT "What are the best IP and patent law firms in New Zealand?": 1. AJ Park, 2. James & Wells, 3. Chapman Tripp, 4. P.L. Berry & Associates - Asked ChatGPT "What's the best IP and patent law firm in New Zealand for brand protection?": 1. AJ Park, 2. Hudson Gavin Martin, 3. James & Wells - Searched Google, AI Overview "patent attorney nz": 1. AJ Park, 2. James & Wells, 3. Pipers, 4. Henry Hughes - Searched Google, AI Overview "ip law firm nz": 1. AJ Park Not named in any answer: Baldwins. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for P.L. Berry & Associates changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for P.L. Berry & Associates in New Zealand fell from 40 to 20. - Across the 12 months ending September 2026, P.L. Berry & Associates’ share of searches among IP and patent law firms in New Zealand decreased from 1% to 0.46%. - Across the 12 months ending September 2026, P.L. Berry & Associates fell from 6th to 7th among IP and patent law firms in New Zealand. ## How did search popularity change for New Zealand IP and patent law firms in September 2026? - In September 2026, Chapman Tripp gained share of searches among IP and patent law firms in New Zealand, from 62.6% to 66.6%. - In September 2026, AJ Park lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%. - In September 2026, Hudson Gavin Martin lost share of searches among IP and patent law firms in New Zealand, from 15.5% to 13.5%. - In September 2026, P.L. Berry & Associates rose from 8th to 7th among IP and patent law firms in New Zealand. - In September 2026, Baldwins fell from 7th to 8th among IP and patent law firms in New Zealand. - Estimated monthly branded searches for Pipers in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IP and patent law firms | 40 | 1% | 6 | | Nov 2025 | IP and patent law firms | 20 | 0.42% | 6 | | Dec 2025 | IP and patent law firms | 20 | 0.58% | 6 | | Jan 2026 | IP and patent law firms | 20 | 0.66% | 6 | | Feb 2026 | IP and patent law firms | 30 | 0.67% | 6 | | Mar 2026 | IP and patent law firms | 20 | 0.25% | 7 | | Apr 2026 | IP and patent law firms | 20 | 0.45% | 7 | | May 2026 | IP and patent law firms | 20 | 0.44% | 7 | | Jun 2026 | IP and patent law firms | 20 | 0.51% | 6 | | Jul 2026 | IP and patent law firms | 20 | 0.52% | 6 | | Aug 2026 | IP and patent law firms | 20 | 0.43% | 8 | | Sep 2026 | IP and patent law firms | 20 | 0.46% | 7 | ## How are P.L. Berry & Associates’ branded searches counted? Brandwave collects information about searches that people make online using P.L. Berry & Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pl berry” - “pl berry and associates” ## Which IP and patent law firms compete with P.L. Berry & Associates? - [Chapman Tripp](/demand/nz/brands/chapman-tripp) - [AJ Park](/demand/nz/brands/aj-park) - [Hudson Gavin Martin](/demand/nz/brands/hudson-gavin-martin): Head-to-head: /demand/nz/compare/hudson-gavin-martin-vs-pl-berry - [James & Wells](/demand/nz/brands/james-and-wells): Head-to-head: /demand/nz/compare/james-and-wells-vs-pl-berry - [Henry Hughes](/demand/nz/brands/henry-hughes): Head-to-head: /demand/nz/compare/henry-hughes-vs-pl-berry - [Pipers](/demand/nz/brands/pipers): Head-to-head: /demand/nz/compare/pipers-vs-pl-berry - [Baldwins](/demand/nz/brands/baldwins): Head-to-head: /demand/nz/compare/baldwins-vs-pl-berry ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "P.L. Berry & Associates: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pl-berry This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pl-berry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.