--- title: "PKF: search popularity in New Zealand" description: "PKF is an accounting firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pkf-nz" publisher: "Brandwave" --- # PKF: search popularity in New Zealand PKF is an accounting firm. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PKF - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Hamilton accounting firms**: 40.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hamilton accounting firms | 1 | 40.5% | 170 | - [Hamilton accounting firms](/demand/nz/locations/hamilton/accounting-firms) ## Top Hamilton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, PKF was mentioned in two out of three: in two of the three ChatGPT answers. PKF is the sixth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Maisey Harris & Co | 1st | 3 of 3 | 3 of 3 | | SBA | 2nd | 3 of 3 | 3 of 3 | | Slater Chartered Accountants | 3rd | 3 of 3 | 3 of 3 | | Coombe Smith | 4th | 2 of 3 | 2 of 3 | | Auctus | 5th | 1 of 3 | 1 of 3 | | PKF | 6th | 2 of 3 | 2 of 3 | | Hayward & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants, 4. Coombe Smith, 5. PKF - Asked ChatGPT "What are the best accounting firms in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. Auctus, 3. SBA, 4. Coombe Smith, 5. Slater Chartered Accountants, 6. PKF - Asked ChatGPT "What's the best accounting firm in Hamilton, New Zealand for a small business?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants Not named in any answer: Hayward & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for PKF changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for PKF in New Zealand fell from 390 to 320. - Across the 12 months ending September 2026, PKF’s share of searches among Hamilton accounting firms in New Zealand decreased from 46.7% to 40.5%. - Across the 12 months ending September 2026, PKF’s share of searches among Hamilton accounting firms in New Zealand peaked at 60.7% in December 2025 and was lowest at 30.9% in August 2026. ## How did search popularity change for New Zealand Hamilton accounting firms in September 2026? - In September 2026, SBA overtook Auctus and Maisey Harris & Co to rank 2nd among Hamilton accounting firms in New Zealand, with 19% of the searches. - In September 2026, Coombe Smith overtook Slater Chartered Accountants to rank 6th among Hamilton accounting firms in New Zealand, with 2.4% of the searches. - In September 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 30.9% to 40.5%. - In September 2026, Auctus lost share of searches among Hamilton accounting firms in New Zealand, from 25.5% to 14.3%. - In September 2026, Slater Chartered Accountants lost share of searches among Hamilton accounting firms in New Zealand, from 3.6% to 2.4%. - In September 2026, Hayward & Co lost share of searches among Hamilton accounting firms in New Zealand, from 5.5% to 4.8%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hamilton accounting firms | 210 | 46.7% | 1 | | Nov 2025 | Hamilton accounting firms | 210 | 51.2% | 1 | | Dec 2025 | Hamilton accounting firms | 170 | 60.7% | 1 | | Jan 2026 | Hamilton accounting firms | 170 | 50% | 1 | | Feb 2026 | Hamilton accounting firms | 260 | 60.5% | 1 | | Mar 2026 | Hamilton accounting firms | 320 | 52.5% | 1 | | Apr 2026 | Hamilton accounting firms | 260 | 53.1% | 1 | | May 2026 | Hamilton accounting firms | 260 | 56.5% | 1 | | Jun 2026 | Hamilton accounting firms | 260 | 57.8% | 1 | | Jul 2026 | Hamilton accounting firms | 210 | 52.5% | 1 | | Aug 2026 | Hamilton accounting firms | 170 | 30.9% | 1 | | Sep 2026 | Hamilton accounting firms | 170 | 40.5% | 1 | ## How are PKF’s branded searches counted? Brandwave collects information about searches that people make online using PKF’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pkf hamilton” ## Which Hamilton accounting firms compete with PKF? - [SBA](/demand/nz/brands/sba): Head-to-head: /demand/nz/compare/pkf-nz-vs-sba - [Maisey Harris & Co](/demand/nz/brands/maisey-harris): Head-to-head: /demand/nz/compare/maisey-harris-vs-pkf-nz - [Auctus](/demand/nz/brands/auctus): Head-to-head: /demand/nz/compare/auctus-vs-pkf-nz - [Hayward & Co](/demand/nz/brands/hayward-co): Head-to-head: /demand/nz/compare/hayward-co-vs-pkf-nz - [Coombe Smith](/demand/nz/brands/coombe-smith): Head-to-head: /demand/nz/compare/coombe-smith-vs-pkf-nz - [Slater Chartered Accountants](/demand/nz/brands/slater-ca) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PKF: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pkf-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pkf-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.