--- title: "Pixabay: search popularity in New Zealand" description: "A free stock photo, video and music site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pixabay" publisher: "Brandwave" --- # Pixabay: search popularity in New Zealand A free stock photo, video and music site. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pixabay - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among stock image sites**: 17.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stock image sites | 3 | 17.6% | 6.6K | - [Stock image sites](/demand/nz/categories/nz-stock-image-sites) ## Top stock image sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pixabay was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Pixabay is the sixth most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adobe Stock | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pexels | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Truestock | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pixabay | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | iStock | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Getty Images | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about stock image sites - Asked ChatGPT "Which stock image site should I use in New Zealand?": 1. Adobe Stock, 2. Unsplash, 3. Shutterstock, 4. Pexels - Asked ChatGPT "What are the best stock image sites in New Zealand?": 1. Truestock, 2. Adobe Stock, 3. Shutterstock, 4. Pexels - Asked ChatGPT "What's the best stock image site in New Zealand for marketing images?": 1. Adobe Stock, 2. Truestock, 3. Shutterstock, 4. iStock, 5. Unsplash - Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Pexels, 3. Pixabay, 4. Getty Images, 5. iStock, 6. Shutterstock - Searched Google, AI Overview "royalty free images": 1. Unsplash, 2. Pexels, 3. Pixabay, 4. Shutterstock, 5. iStock, 6. Adobe Stock Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pixabay changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pixabay in New Zealand held steady at 6.6K. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock image sites in New Zealand increased from 14% to 17.6%. - Across the 12 months ending September 2026, Pixabay’s share of searches among stock image sites in New Zealand peaked at 19.4% in August 2026 and was lowest at 11% in January 2026. ## How did search popularity change for New Zealand stock image sites in September 2026? - In September 2026, Adobe Stock overtook Pixabay to rank 2nd among stock image sites in New Zealand, with 20.4% of the searches. - In September 2026, Getty Images gained share of searches among stock image sites in New Zealand, from 9.7% to 10.9%. - In September 2026, Shutterstock gained share of searches among stock image sites in New Zealand, from 7.5% to 8.6%. - In September 2026, iStock gained share of searches among stock image sites in New Zealand, from 5.5% to 6.1%. - In September 2026, Unsplash lost share of searches among stock image sites in New Zealand, from 25.6% to 23.5%. - In September 2026, Pixabay lost share of searches among stock image sites in New Zealand, from 19.4% to 17.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stock image sites | 6.6K | 14% | 3 | | Nov 2025 | Stock image sites | 8.1K | 17.5% | 3 | | Dec 2025 | Stock image sites | 4.4K | 14.3% | 3 | | Jan 2026 | Stock image sites | 3.6K | 11% | 5 | | Feb 2026 | Stock image sites | 5.4K | 13.8% | 3 | | Mar 2026 | Stock image sites | 8.1K | 16.1% | 3 | | Apr 2026 | Stock image sites | 5.4K | 14% | 3 | | May 2026 | Stock image sites | 8.1K | 17.8% | 3 | | Jun 2026 | Stock image sites | 6.6K | 15.1% | 3 | | Jul 2026 | Stock image sites | 5.4K | 14.9% | 3 | | Aug 2026 | Stock image sites | 8.1K | 19.4% | 2 | | Sep 2026 | Stock image sites | 6.6K | 17.6% | 3 | ## How are Pixabay’s branded searches counted? Brandwave collects information about searches that people make online using Pixabay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pixabay” ## Which stock image sites compete with Pixabay? - [Unsplash](/demand/nz/brands/unsplash): Head-to-head: /demand/nz/compare/pixabay-vs-unsplash - [Adobe Stock](/demand/nz/brands/adobe-stock): Head-to-head: /demand/nz/compare/adobe-stock-vs-pixabay - [Pexels](/demand/nz/brands/pexels): Head-to-head: /demand/nz/compare/pexels-vs-pixabay - [Getty Images](/demand/nz/brands/getty-images): Head-to-head: /demand/nz/compare/getty-images-vs-pixabay - [Shutterstock](/demand/nz/brands/shutterstock): Head-to-head: /demand/nz/compare/pixabay-vs-shutterstock - [iStock](/demand/nz/brands/istock) - [Truestock](/demand/nz/brands/truestock) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pixabay: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pixabay This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pixabay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.