---
title: "Pixabay Music: search popularity in New Zealand"
description: "Pixabay Music is a royalty-free music library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pixabay-music"
publisher: "Brandwave"
---

# Pixabay Music: search popularity in New Zealand

Pixabay Music is a royalty-free music library. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pixabay Music
- **Owned by**: Pixabay
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among royalty-free music libraries**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Royalty-free music libraries | 4 | 10.6% | 590 |

- [Royalty-free music libraries](/demand/nz/categories/nz-royalty-free-music-libraries)

## Top royalty-free music libraries in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pixabay Music was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Pixabay Music is the third most recommended of the seven.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Epidemic Sound | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Artlist | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Pixabay Music | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Musicbed | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Soundstripe | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| YouTube Audio Library | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| PremiumBeat | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about royalty-free music libraries

- Asked ChatGPT "Which royalty-free music library should I use in New Zealand?": 1. Epidemic Sound, 2. Artlist, 3. YouTube Audio Library, 4. Musicbed
- Asked ChatGPT "What are the best royalty-free music libraries in New Zealand?": 1. Artlist, 2. Epidemic Sound, 3. Musicbed, 4. Soundstripe, 5. PremiumBeat, 6. Pixabay Music
- Asked ChatGPT "What's the best royalty-free music library in New Zealand for video creators?": 1. Artlist, 2. Epidemic Sound, 3. Musicbed, 4. Pixabay Music
- Searched Google, AI Overview "royalty free music library": 1. Pixabay Music, 2. Epidemic Sound
- Searched Google, AI Overview "best royalty free music": 1. Epidemic Sound, 2. Artlist, 3. Soundstripe, 4. YouTube Audio Library, 5. Pixabay Music

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How has branded search demand for Pixabay Music changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pixabay Music in New Zealand rose from 390 to 590.
- Across the 12 months ending September 2026, Pixabay Music’s share of searches among royalty-free music libraries in New Zealand increased from 6.2% to 10.6%.
- Across the 12 months ending September 2026, Pixabay Music’s share of searches among royalty-free music libraries in New Zealand peaked at 10.7% in May 2026 and was lowest at 6.2% in February 2026.

## How did search popularity change for New Zealand royalty-free music libraries in September 2026?

- In September 2026, Artlist overtook YouTube Audio Library to become the leader among royalty-free music libraries in New Zealand, with 40.3% of the searches.
- In September 2026, Epidemic Sound overtook YouTube Audio Library to rank 2nd among royalty-free music libraries in New Zealand, with 29.2% of the searches.
- In September 2026, Pixabay Music gained share of searches among royalty-free music libraries in New Zealand, from 6.9% to 10.6%.
- In September 2026, Musicbed gained share of searches among royalty-free music libraries in New Zealand, from 3.7% to 5.7%.
- In September 2026, YouTube Audio Library lost share of searches among royalty-free music libraries in New Zealand, from 42% to 12.9%.
- Soundstripe’s share of searches among royalty-free music libraries in New Zealand has lost ground for 3 months in a row, from 2.5% to 0.9% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Royalty-free music libraries | 390 | 6.2% | 4 |
| Nov 2025 | Royalty-free music libraries | 480 | 8.7% | 4 |
| Dec 2025 | Royalty-free music libraries | 320 | 6.2% | 4 |
| Jan 2026 | Royalty-free music libraries | 390 | 7.2% | 4 |
| Feb 2026 | Royalty-free music libraries | 320 | 6.2% | 4 |
| Mar 2026 | Royalty-free music libraries | 390 | 6.3% | 4 |
| Apr 2026 | Royalty-free music libraries | 480 | 8.7% | 4 |
| May 2026 | Royalty-free music libraries | 590 | 10.7% | 4 |
| Jun 2026 | Royalty-free music libraries | 480 | 8.5% | 4 |
| Jul 2026 | Royalty-free music libraries | 480 | 7% | 4 |
| Aug 2026 | Royalty-free music libraries | 590 | 6.9% | 4 |
| Sep 2026 | Royalty-free music libraries | 590 | 10.6% | 4 |

## How are Pixabay Music’s branded searches counted?

Brandwave collects information about searches that people make online using Pixabay Music’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pixabay music”

## Which royalty-free music libraries compete with Pixabay Music?

- [Artlist](/demand/nz/brands/artlist): Head-to-head: /demand/nz/compare/artlist-vs-pixabay-music
- [Epidemic Sound](/demand/nz/brands/epidemic-sound): Head-to-head: /demand/nz/compare/epidemic-sound-vs-pixabay-music
- [YouTube Audio Library](/demand/nz/brands/youtube-audio-library): Head-to-head: /demand/nz/compare/pixabay-music-vs-youtube-audio-library
- [Musicbed](/demand/nz/brands/musicbed): Head-to-head: /demand/nz/compare/musicbed-vs-pixabay-music
- [Soundstripe](/demand/nz/brands/soundstripe): Head-to-head: /demand/nz/compare/pixabay-music-vs-soundstripe
- [PremiumBeat](/demand/nz/brands/premiumbeat)

## Who owns Pixabay Music?

Pixabay Music is owned by Pixabay. Brandwave also tracks Pixabay, owned by the same company, in New Zealand.

- [Pixabay](/demand/nz/companies/pixabay): Owns 2 tracked brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Pixabay Music?

Pixabay Music is owned by Pixabay. Brandwave also tracks Pixabay, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Pixabay Music: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pixabay-music

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pixabay-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
