--- title: "Pit Boss: search popularity in New Zealand" description: "Pit Boss is a smoker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pit-boss" publisher: "Brandwave" --- # Pit Boss: search popularity in New Zealand Pit Boss is a smoker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pit Boss - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among smoker grill brands**: 5.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Smoker grill brands | 5 | 5.6% | 260 | - [Smoker grill brands](/demand/nz/categories/nz-smoker-grill-brands) ## Top smoker grill brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pit Boss appeared in all five answers. Pit Boss is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Traeger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Weber | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Pit Boss | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Oklahoma Joe's | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Ninja | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about smoker grill brands - Asked ChatGPT "Which smoker grill brand should I buy in New Zealand?": 1. Traeger, 2. Weber, 3. Oklahoma Joe's, 4. Pit Boss - Asked ChatGPT "What are the best smoker grill brands in New Zealand?": 1. Traeger, 2. Weber, 3. Pit Boss, 4. Oklahoma Joe's - Asked ChatGPT "What's the best smoker grill brand in New Zealand for barbecue cooking?": 1. Weber, 2. Traeger, 3. Oklahoma Joe's, 4. Pit Boss - Searched Google, AI Overview "pellet smoker nz": 1. Traeger, 2. Weber, 3. Pit Boss - Searched Google, AI Overview "wood pellet smoker": 1. Traeger, 2. Pit Boss, 3. Oklahoma Joe's Not named in any answer: Ninja. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pit Boss changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pit Boss in New Zealand held steady at 260. - Across the 12 months ending September 2026, Pit Boss’ share of searches among smoker grill brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 4.2% in February 2026. - Across the 12 months ending September 2026, Pit Boss fell from 4th to 5th among smoker grill brands in New Zealand. ## How did search popularity change for New Zealand smoker grill brands in September 2026? - In September 2026, Weber overtook Pit Boss to rank 4th among smoker grill brands in New Zealand, with 6.9% of the searches. - In September 2026, Oklahoma Joe's gained share of searches among smoker grill brands in New Zealand, from 7.8% to 10.4%. - In September 2026, Traeger lost share of searches among smoker grill brands in New Zealand, from 51.7% to 49.5%. - In September 2026, Pit Boss lost share of searches among smoker grill brands in New Zealand, from 6.3% to 5.6%. - Ninja’s share of searches among smoker grill brands in New Zealand has lost ground for 3 months in a row, from 33.8% to 27.5% in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smoker grill brands | 260 | 5.8% | 4 | | Nov 2025 | Smoker grill brands | 320 | 5.4% | 5 | | Dec 2025 | Smoker grill brands | 390 | 5% | 5 | | Jan 2026 | Smoker grill brands | 260 | 5.1% | 5 | | Feb 2026 | Smoker grill brands | 140 | 4.2% | 5 | | Mar 2026 | Smoker grill brands | 170 | 5.6% | 4 | | Apr 2026 | Smoker grill brands | 210 | 5.4% | 4 | | May 2026 | Smoker grill brands | 170 | 4.3% | 5 | | Jun 2026 | Smoker grill brands | 170 | 5% | 4 | | Jul 2026 | Smoker grill brands | 170 | 4.4% | 5 | | Aug 2026 | Smoker grill brands | 260 | 6.3% | 4 | | Sep 2026 | Smoker grill brands | 260 | 5.6% | 5 | ## How are Pit Boss’ branded searches counted? Brandwave collects information about searches that people make online using Pit Boss’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pit boss” ## Which smoker grill brands compete with Pit Boss? - [Traeger](/demand/nz/brands/traeger): Head-to-head: /demand/nz/compare/pit-boss-vs-traeger - [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-pit-boss - [Oklahoma Joe's](/demand/nz/brands/oklahoma-joe-s): Head-to-head: /demand/nz/compare/oklahoma-joe-s-vs-pit-boss - [Weber](/demand/nz/brands/weber): Head-to-head: /demand/nz/compare/pit-boss-vs-weber ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pit Boss: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pit-boss This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pit-boss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.