---
title: "Pirelli: search popularity and Share of Search in New Zealand"
description: "Pirelli makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pirelli"
publisher: "Brandwave"
---

# Pirelli: search popularity and Share of Search in New Zealand

Pirelli makes tyres sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pirelli
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tyre brands**: 6.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tyre brands | 3 | 6.9% | 2.7K |

- [Tyre brands](/demand/nz/categories/nz-tyre-brands)

## How has branded search demand for Pirelli changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pirelli in New Zealand fell from 3K to 2.7K.
- Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand decreased from 7.6% to 6.9%.
- Across the 11 months ending August 2026, Pirelli’s estimated Share of Search among tyre brands in New Zealand peaked at 7.6% in October 2025 and was lowest at 6.1% in June 2026.

## How did search popularity change for New Zealand tyre brands in August 2026?

- In August 2026, Goodyear overtook Hankook to rank 4th among tyre brands in New Zealand, at 6%.
- In August 2026, Bridgestone gained estimated Share of Search among tyre brands in New Zealand, from 46.2% to 53.1%.
- In August 2026, Continental gained estimated Share of Search among tyre brands in New Zealand, from 2.7% to 3.7%.
- In August 2026, Pirelli gained estimated Share of Search among tyre brands in New Zealand, from 6.2% to 6.9%.
- In August 2026, Yokohama gained estimated Share of Search among tyre brands in New Zealand, from 3.7% to 4.3%.
- In August 2026, Hankook gained estimated Share of Search among tyre brands in New Zealand, from 4.9% to 5.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tyre brands | 3K | 7.6% | 3 |
| Nov 2025 | Tyre brands | 3K | 7.3% | 3 |
| Dec 2025 | Tyre brands | 2.6K | 6.7% | 3 |
| Jan 2026 | Tyre brands | 2.8K | 6.7% | 3 |
| Feb 2026 | Tyre brands | 2.5K | 6.8% | 4 |
| Mar 2026 | Tyre brands | 2.6K | 6.7% | 3 |
| Apr 2026 | Tyre brands | 2.5K | 7% | 3 |
| May 2026 | Tyre brands | 2.4K | 6.6% | 4 |
| Jun 2026 | Tyre brands | 2.8K | 6.1% | 3 |
| Jul 2026 | Tyre brands | 2.9K | 6.2% | 3 |
| Aug 2026 | Tyre brands | 2.7K | 6.9% | 3 |
| Sep 2026 | Tyre brands | — | — | — |

## How is Pirelli measured?

Brandwave collects information about searches that people make online using Pirelli’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pirelli”
- “pirelli angel gt”
- “pirelli cinturato”
- “pirelli cinturato p7”
- “pirelli cinturato rosso”
- “pirelli com”
- “pirelli f1 tire”
- “pirelli mt21”
- “pirelli near me”
- “pirelli nz”
- “pirelli p”
- “pirelli p zero tires”
- “pirelli powergy”
- “pirelli scorpion”
- “pirelli scorpion all terrain plus”
- “pirelli scorpion rally str”
- “pirelli scorpion tyres”
- “pirelli scorpion verde”
- “pirelli tires”
- “pirelli tyre”

## Which tyre brands compete with Pirelli?

- [Bridgestone](/demand/nz/brands/bridgestone): Head-to-head: /demand/nz/compare/bridgestone-vs-pirelli
- [Michelin](/demand/nz/brands/michelin): Head-to-head: /demand/nz/compare/michelin-vs-pirelli
- [Goodyear](/demand/nz/brands/goodyear): Head-to-head: /demand/nz/compare/goodyear-vs-pirelli
- [Hankook](/demand/nz/brands/hankook): Head-to-head: /demand/nz/compare/hankook-vs-pirelli
- [Yokohama](/demand/nz/brands/yokohama): Head-to-head: /demand/nz/compare/pirelli-vs-yokohama
- [Continental](/demand/nz/brands/continental)
- [Dunlop](/demand/nz/brands/dunlop)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pirelli: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pirelli

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pirelli. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.