---
title: "Pinnacle Life: search popularity and Share of Search in New Zealand"
description: "A New Zealand online life insurer offering life, trauma, income protection, and funeral cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pinnacle-life"
publisher: "Brandwave"
---

# Pinnacle Life: search popularity and Share of Search in New Zealand

A New Zealand online life insurer offering life, trauma, income protection, and funeral cover. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pinnacle Life
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among life insurers**: 2.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| life insurers | 7 | 2.8% | 1.4K |

- [New Zealand life insurers](/demand/nz/categories/nz-life-insurers)

## How has branded search demand for Pinnacle Life changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pinnacle Life in New Zealand rose from 1.1K to 1.4K.
- Across the 11 months ending August 2026, Pinnacle Life’s estimated Share of Search among life insurers in New Zealand increased from 2.3% to 2.8%.

## How did search popularity change for New Zealand life insurers in August 2026?

- In August 2026, AIA gained estimated Share of Search among life insurers in New Zealand, from 44.2% to 46%.
- In August 2026, Chubb Life lost estimated Share of Search among life insurers in New Zealand, from 11.6% to 11.1%.
- Asteron Life’s estimated Share of Search among life insurers in New Zealand has lost ground for 3 months in a row, from 9.4% to 7.4% in August 2026.
- Estimated monthly branded searches for Pinnacle Life in New Zealand rose 30.5% over 11 measured months, from 1.1K to 1.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | life insurers | 1.1K | 2.3% | 7 |
| Nov 2025 | life insurers | 1.1K | 2.8% | 7 |
| Dec 2025 | life insurers | 920 | 2.9% | 7 |
| Jan 2026 | life insurers | 1.3K | 3.2% | 7 |
| Feb 2026 | life insurers | 1.1K | 2.6% | 7 |
| Mar 2026 | life insurers | 1.3K | 2.6% | 7 |
| Apr 2026 | life insurers | 1.1K | 2.4% | 7 |
| May 2026 | life insurers | 1.2K | 2.6% | 7 |
| Jun 2026 | life insurers | 1.1K | 2.4% | 7 |
| Jul 2026 | life insurers | 1.4K | 3% | 7 |
| Aug 2026 | life insurers | 1.4K | 2.8% | 7 |
| Sep 2026 | life insurers | — | — | — |

## How is Pinnacle Life measured?

Brandwave collects information about searches that people make online using Pinnacle Life’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “Pinnacle Life”
- “pinnacle life funeral cover”
- “pinnacle life income protection”
- “pinnacle life insurance”
- “pinnacle life insurance nz”
- “pinnacle life nz”

## Which life insurers compete with Pinnacle Life?

- [AIA](/demand/nz/brands/aia)
- [Partners Life](/demand/nz/brands/partners-life): Head-to-head: /demand/nz/compare/partners-life-vs-pinnacle-life
- [Chubb Life](/demand/nz/brands/chubb-life): Head-to-head: /demand/nz/compare/chubb-life-vs-pinnacle-life
- [Fidelity Life](/demand/nz/brands/fidelity-life): Head-to-head: /demand/nz/compare/fidelity-life-vs-pinnacle-life
- [Asteron Life](/demand/nz/brands/asteron-life): Head-to-head: /demand/nz/compare/asteron-life-vs-pinnacle-life
- [Resolution Life](/demand/nz/brands/resolution-life): Head-to-head: /demand/nz/compare/pinnacle-life-vs-resolution-life

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pinnacle Life: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pinnacle-life

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pinnacle-life. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.