---
title: "PING: search popularity and Share of Search in New Zealand"
description: "PING makes golf equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/ping"
publisher: "Brandwave"
---

# PING: search popularity and Share of Search in New Zealand

PING makes golf equipment sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PING
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among golf brands**: 10.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Golf brands | 5 | 10.6% | 2.3K |

- [Golf brands](/demand/nz/categories/nz-golf-brands)

## How has branded search demand for PING changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PING in New Zealand rose from 1.8K to 2.3K.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand increased from 9% to 10.6%.
- Across the 11 months ending August 2026, PING’s estimated Share of Search among golf brands in New Zealand peaked at 13.5% in June 2026 and was lowest at 7.7% in December 2025.
- Across the 11 months ending August 2026, PING fell from 4th to 5th among golf brands in New Zealand.

## How did search popularity change for New Zealand golf brands in August 2026?

- In August 2026, Callaway overtook TaylorMade to rank 2nd among golf brands in New Zealand, at 22.2%.
- In August 2026, PING gained estimated Share of Search among golf brands in New Zealand, from 9.7% to 10.6%.
- In August 2026, Srixon lost estimated Share of Search among golf brands in New Zealand, from 13.4% to 10.8%.
- In August 2026, Titleist lost estimated Share of Search among golf brands in New Zealand, from 34.1% to 32.8%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Golf brands | 1.8K | 9% | 4 |
| Nov 2025 | Golf brands | 1.7K | 7.8% | 5 |
| Dec 2025 | Golf brands | 1.9K | 7.7% | 5 |
| Jan 2026 | Golf brands | 2.1K | 8.8% | 4 |
| Feb 2026 | Golf brands | 2K | 9.6% | 4 |
| Mar 2026 | Golf brands | 2K | 9.5% | 4 |
| Apr 2026 | Golf brands | 2.4K | 9.1% | 4 |
| May 2026 | Golf brands | 2.8K | 11.2% | 4 |
| Jun 2026 | Golf brands | 3K | 13.5% | 4 |
| Jul 2026 | Golf brands | 2.2K | 9.7% | 5 |
| Aug 2026 | Golf brands | 2.3K | 10.6% | 5 |
| Sep 2026 | Golf brands | — | — | — |

## How is PING measured?

Brandwave collects information about searches that people make online using PING’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “ping bag golf”
- “ping g30 irons”
- “ping g400 irons”
- “ping g425 irons”
- “ping g430 irons”
- “ping golf”
- “ping golf caps”
- “ping golf clubs”
- “ping golf wedges”
- “ping hoofer golf bag”
- “ping hoofer lite golf bag”
- “ping irons”
- “putter golf ping”

## Which golf brands compete with PING?

- [Titleist](/demand/nz/brands/titleist): Head-to-head: /demand/nz/compare/ping-vs-titleist
- [Callaway](/demand/nz/brands/callaway): Head-to-head: /demand/nz/compare/callaway-vs-ping
- [TaylorMade](/demand/nz/brands/taylormade): Head-to-head: /demand/nz/compare/ping-vs-taylormade
- [Srixon](/demand/nz/brands/srixon): Head-to-head: /demand/nz/compare/ping-vs-srixon
- [Cobra Golf](/demand/nz/brands/cobra-golf): Head-to-head: /demand/nz/compare/cobra-golf-vs-ping

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PING: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/ping

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/ping. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.