---
title: "Pimsleur: search popularity and Share of Search in New Zealand"
description: "Pimsleur is a language learning app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pimsleur"
publisher: "Brandwave"
---

# Pimsleur: search popularity and Share of Search in New Zealand

Pimsleur is a language learning app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pimsleur
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among language learning apps**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Language learning apps | 4 | 1.5% | 730 |

- [Language learning apps](/demand/nz/categories/nz-language-learning-apps)

## How has branded search demand for Pimsleur changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pimsleur in New Zealand rose from 310 to 730.
- Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand increased from 0.81% to 1.5%.
- Across the 11 months ending August 2026, Pimsleur’s estimated Share of Search among language learning apps in New Zealand peaked at 4.2% in February 2026 and was lowest at 0.81% in October 2025.
- Across the 11 months ending August 2026, Pimsleur rose from 5th to 4th among language learning apps in New Zealand.

## How did search popularity change for New Zealand language learning apps in August 2026?

- In August 2026, Duolingo gained estimated Share of Search among language learning apps in New Zealand, from 85.7% to 89.9%.
- In August 2026, Babbel lost estimated Share of Search among language learning apps in New Zealand, from 5.7% to 2.3%.
- In August 2026, Pimsleur lost estimated Share of Search among language learning apps in New Zealand, from 2.3% to 1.5%.
- In August 2026, Rosetta Stone rose from 3rd to 2nd among language learning apps in New Zealand.
- Estimated monthly branded searches for Drops in New Zealand fell 28.6% over 11 measured months, from 70 to 50 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Language learning apps | 310 | 0.81% | 5 |
| Nov 2025 | Language learning apps | 470 | 1.4% | 5 |
| Dec 2025 | Language learning apps | 450 | 2% | 4 |
| Jan 2026 | Language learning apps | 470 | 2.1% | 5 |
| Feb 2026 | Language learning apps | 1.5K | 4.2% | 4 |
| Mar 2026 | Language learning apps | 810 | 1.9% | 4 |
| Apr 2026 | Language learning apps | 980 | 3.4% | 4 |
| May 2026 | Language learning apps | 1.1K | 2.6% | 4 |
| Jun 2026 | Language learning apps | 730 | 1.3% | 4 |
| Jul 2026 | Language learning apps | 1.3K | 2.3% | 4 |
| Aug 2026 | Language learning apps | 730 | 1.5% | 4 |
| Sep 2026 | Language learning apps | — | — | — |

## How is Pimsleur measured?

Brandwave collects information about searches that people make online using Pimsleur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pimsleur”
- “pimsleur app”
- “pimsleur com”
- “pimsleur european portuguese”
- “pimsleur language”
- “pimsleur language learning app”
- “pimsleur language spanish”
- “pimsleur learn”
- “pimsleur online”
- “pimsleur portuguese brazilian”
- “pimsleur spanish lessons”

## Which language learning apps compete with Pimsleur?

- [Duolingo](/demand/nz/brands/duolingo): Head-to-head: /demand/nz/compare/duolingo-vs-pimsleur
- [Rosetta Stone](/demand/nz/brands/rosetta-stone): Head-to-head: /demand/nz/compare/pimsleur-vs-rosetta-stone
- [Babbel](/demand/nz/brands/babbel): Head-to-head: /demand/nz/compare/babbel-vs-pimsleur
- [Busuu](/demand/nz/brands/busuu): Head-to-head: /demand/nz/compare/busuu-vs-pimsleur
- [Drops](/demand/nz/brands/drops): Head-to-head: /demand/nz/compare/drops-vs-pimsleur

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pimsleur: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pimsleur

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pimsleur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.