---
title: "Pilot: search popularity and Share of Search in New Zealand"
description: "Pilot makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pilot"
publisher: "Brandwave"
---

# Pilot: search popularity and Share of Search in New Zealand

Pilot makes pens and stationery sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pilot
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pen and stationery brands**: 14.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pen and stationery brands | 5 | 14.1% | 1.5K |

- [Pen and stationery brands](/demand/nz/categories/nz-pen-and-stationery-brands)

## How has branded search demand for Pilot changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pilot in New Zealand rose from 1.1K to 1.5K.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand increased from 13% to 14.1%.
- Across the 11 months ending August 2026, Pilot’s estimated Share of Search among pen and stationery brands in New Zealand peaked at 17.1% in May 2026 and was lowest at 10.3% in December 2025.
- Across the 11 months ending August 2026, Pilot fell from 4th to 5th among pen and stationery brands in New Zealand.

## How did search popularity change for New Zealand pen and stationery brands in August 2026?

- In August 2026, uni-ball overtook Pilot to rank 3rd among pen and stationery brands in New Zealand, at 16.2%.
- In August 2026, Staedtler gained estimated Share of Search among pen and stationery brands in New Zealand, from 10.9% to 12.9%.
- In August 2026, BIC gained estimated Share of Search among pen and stationery brands in New Zealand, from 17.4% to 18.1%.
- In August 2026, Sharpie lost estimated Share of Search among pen and stationery brands in New Zealand, from 26.5% to 24.2%.
- In August 2026, Moleskine lost estimated Share of Search among pen and stationery brands in New Zealand, from 16.5% to 14.5%.
- In August 2026, Pilot lost estimated Share of Search among pen and stationery brands in New Zealand, from 14.6% to 14.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pen and stationery brands | 1.1K | 13% | 4 |
| Nov 2025 | Pen and stationery brands | 930 | 12.1% | 5 |
| Dec 2025 | Pen and stationery brands | 790 | 10.3% | 5 |
| Jan 2026 | Pen and stationery brands | 1.2K | 11% | 5 |
| Feb 2026 | Pen and stationery brands | 1.1K | 13% | 5 |
| Mar 2026 | Pen and stationery brands | 1.4K | 14.9% | 3 |
| Apr 2026 | Pen and stationery brands | 900 | 11% | 6 |
| May 2026 | Pen and stationery brands | 1.7K | 17.1% | 3 |
| Jun 2026 | Pen and stationery brands | 1.8K | 16.7% | 2 |
| Jul 2026 | Pen and stationery brands | 1.5K | 14.6% | 4 |
| Aug 2026 | Pen and stationery brands | 1.5K | 14.1% | 5 |
| Sep 2026 | Pen and stationery brands | — | — | — |

## How is Pilot measured?

Brandwave collects information about searches that people make online using Pilot’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “gel pen pilot g2”
- “gel pilot pen”
- “pilot frixion”
- “pilot frixion erasable pens”
- “pilot frixion erasable pens refills”
- “pilot frixion pen”
- “pilot g2”
- “pilot g2 pens”
- “pilot g2 refills”
- “pilot juice pens”
- “pilot markers”
- “pilot pen”
- “pilot pencils”
- “pilot precise v5 pens”

## Which pen and stationery brands compete with Pilot?

- [Sharpie](/demand/nz/brands/sharpie): Head-to-head: /demand/nz/compare/pilot-vs-sharpie
- [BIC](/demand/nz/brands/bic): Head-to-head: /demand/nz/compare/bic-vs-pilot
- [uni-ball](/demand/nz/brands/uni-ball): Head-to-head: /demand/nz/compare/pilot-vs-uni-ball
- [Moleskine](/demand/nz/brands/moleskine): Head-to-head: /demand/nz/compare/moleskine-vs-pilot
- [Staedtler](/demand/nz/brands/staedtler): Head-to-head: /demand/nz/compare/pilot-vs-staedtler

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pilot: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pilot

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pilot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.