---
title: "@Pilates: search popularity and Share of Search in New Zealand"
description: "@Pilates provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pilates"
publisher: "Brandwave"
---

# @Pilates: search popularity and Share of Search in New Zealand

@Pilates provides Pilates classes in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: @Pilates
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hamilton pilates studios**: 0.05%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hamilton Pilates studios | 5 | 0.05% | 10 |

- [Hamilton Pilates studios](/demand/nz/categories/nz-hamilton-pilates-studios)

## How has branded search demand for @Pilates changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for @Pilates in New Zealand held steady at 10.
- Across the 11 months ending August 2026, @Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand held steady, from 0.04% to 0.05%.

## How did search popularity change for New Zealand hamilton pilates studios in August 2026?

- Reform Fitness’ estimated Share of Search among hamilton pilates studios in New Zealand has gained ground for 3 months in a row, from 92.1% to 94.3% in August 2026.
- KX Pilates’ estimated Share of Search among hamilton pilates studios in New Zealand has lost ground for 3 months in a row, from 5.5% to 3.4% in August 2026.
- Estimated monthly branded searches for Lifted Pilates in New Zealand rose 11.4% over 11 measured months, from 350 to 390 in August 2026.
- Estimated monthly branded searches for Body Reform Pilates in New Zealand fell 55.6% over 11 measured months, from 90 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hamilton Pilates studios | 10 | 0.04% | 5 |
| Nov 2025 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Dec 2025 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Jan 2026 | Hamilton Pilates studios | 10 | 0.04% | 5 |
| Feb 2026 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Mar 2026 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Apr 2026 | Hamilton Pilates studios | 10 | 0.04% | 5 |
| May 2026 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Jun 2026 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Jul 2026 | Hamilton Pilates studios | 20 | 0.1% | 5 |
| Aug 2026 | Hamilton Pilates studios | 10 | 0.05% | 5 |
| Sep 2026 | Hamilton Pilates studios | — | — | — |

## How is @Pilates measured?

Brandwave collects information about searches that people make online using @Pilates’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “atpilates”

## Which hamilton pilates studios compete with @Pilates?

- [Reform Fitness](/demand/nz/brands/reform-fitness): Head-to-head: /demand/nz/compare/pilates-vs-reform-fitness
- [KX Pilates](/demand/nz/brands/kx-pilates): Head-to-head: /demand/nz/compare/kx-pilates-vs-pilates
- [Lifted Pilates](/demand/nz/brands/lifted-pilates): Head-to-head: /demand/nz/compare/lifted-pilates-vs-pilates
- [Body Reform Pilates](/demand/nz/brands/body-reform-pilates): Head-to-head: /demand/nz/compare/body-reform-pilates-vs-pilates

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "@Pilates: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pilates

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.