---
title: "Pie Funds: search popularity and Share of Search in New Zealand"
description: "Pie Funds is a fund manager in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pie-funds"
publisher: "Brandwave"
---

# Pie Funds: search popularity and Share of Search in New Zealand

Pie Funds is a fund manager in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pie Funds
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fund managers**: 11.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fund managers | 2 | 11.9% | 4.6K |

- [Fund managers](/demand/nz/categories/nz-fund-managers)

## How has branded search demand for Pie Funds changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pie Funds in New Zealand fell from 7.1K to 4.6K.
- Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand decreased from 13.1% to 11.9%.
- Across the 11 months ending August 2026, Pie Funds’ estimated Share of Search among fund managers in New Zealand peaked at 13.8% in December 2025 and was lowest at 11.9% in August 2026.

## How did search popularity change for New Zealand fund managers in August 2026?

- In August 2026, Salt Funds rose from 5th to 4th among fund managers in New Zealand.
- In August 2026, Devon Funds fell from 4th to 5th among fund managers in New Zealand.
- Estimated monthly branded searches for Castle Point Funds in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.
- Estimated monthly branded searches for Harbour Asset Management in New Zealand rose 24.7% over 11 measured months, from 850 to 1.1K in August 2026.
- Estimated monthly branded searches for Pie Funds in New Zealand fell 35.3% over 11 measured months, from 7.1K to 4.6K in August 2026.
- Estimated monthly branded searches for Milford in New Zealand fell 29% over 11 measured months, from 45.7K to 32.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fund managers | 7.1K | 13.1% | 2 |
| Nov 2025 | Fund managers | 5.6K | 12.6% | 2 |
| Dec 2025 | Fund managers | 4.7K | 13.8% | 2 |
| Jan 2026 | Fund managers | 5.6K | 13% | 2 |
| Feb 2026 | Fund managers | 4.8K | 12.8% | 2 |
| Mar 2026 | Fund managers | 4.7K | 12.2% | 2 |
| Apr 2026 | Fund managers | 4.8K | 13.2% | 2 |
| May 2026 | Fund managers | 5.7K | 13% | 2 |
| Jun 2026 | Fund managers | 5.8K | 13.1% | 2 |
| Jul 2026 | Fund managers | 4.6K | 12.1% | 2 |
| Aug 2026 | Fund managers | 4.6K | 11.9% | 2 |
| Sep 2026 | Fund managers | — | — | — |

## How is Pie Funds measured?

Brandwave collects information about searches that people make online using Pie Funds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pie funds”
- “pie funds kiwisaver”
- “pie funds nz”
- “pie funds performance”
- “pie funds review”
- “piefunds”
- “piefunds co nz”
- “piefunds nz”

## Which fund managers compete with Pie Funds?

- [Milford](/demand/nz/brands/milford): Head-to-head: /demand/nz/compare/milford-vs-pie-funds
- [Harbour Asset Management](/demand/nz/brands/harbour-asset-management): Head-to-head: /demand/nz/compare/harbour-asset-management-vs-pie-funds
- [Salt Funds](/demand/nz/brands/salt-funds): Head-to-head: /demand/nz/compare/pie-funds-vs-salt-funds
- [Devon Funds](/demand/nz/brands/devon-funds): Head-to-head: /demand/nz/compare/devon-funds-vs-pie-funds
- [Castle Point Funds](/demand/nz/brands/castle-point-funds): Head-to-head: /demand/nz/compare/castle-point-funds-vs-pie-funds

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pie Funds: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pie-funds

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pie-funds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.