---
title: "Pico: search popularity and Share of Search in New Zealand"
description: "Pico makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pico"
publisher: "Brandwave"
---

# Pico: search popularity and Share of Search in New Zealand

Pico makes VR headsets sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pico
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among VR headset brands**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| VR headset brands | 5 | 1.8% | 250 |

- [VR headset brands](/demand/nz/categories/nz-vr-headset-brands)

## How has branded search demand for Pico changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pico in New Zealand fell from 420 to 250.
- Across the 11 months ending August 2026, Pico’s estimated Share of Search among VR headset brands in New Zealand peaked at 2.2% in October 2025 and was lowest at 1.2% in February 2026.

## How did search popularity change for New Zealand VR headset brands in August 2026?

- In August 2026, Apple Vision Pro gained estimated Share of Search among VR headset brands in New Zealand, from 7.4% to 9.1%.
- In August 2026, Meta Quest lost estimated Share of Search among VR headset brands in New Zealand, from 74.5% to 73.2%.
- In August 2026, PlayStation VR2 lost estimated Share of Search among VR headset brands in New Zealand, from 13.8% to 13.2%.
- Estimated monthly branded searches for Pico in New Zealand fell 40.5% over 11 measured months, from 420 to 250 in August 2026.
- Estimated monthly branded searches for HTC Vive in New Zealand fell 29.8% over 11 measured months, from 570 to 400 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | VR headset brands | 420 | 2.2% | 5 |
| Nov 2025 | VR headset brands | 420 | 1.7% | 5 |
| Dec 2025 | VR headset brands | 350 | 1.3% | 5 |
| Jan 2026 | VR headset brands | 320 | 1.5% | 5 |
| Feb 2026 | VR headset brands | 180 | 1.2% | 5 |
| Mar 2026 | VR headset brands | 310 | 2.2% | 5 |
| Apr 2026 | VR headset brands | 300 | 2% | 5 |
| May 2026 | VR headset brands | 230 | 1.5% | 5 |
| Jun 2026 | VR headset brands | 270 | 1.8% | 5 |
| Jul 2026 | VR headset brands | 260 | 1.6% | 5 |
| Aug 2026 | VR headset brands | 250 | 1.8% | 5 |
| Sep 2026 | VR headset brands | — | — | — |

## How is Pico measured?

Brandwave collects information about searches that people make online using Pico’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pico 4”
- “pico 4 vr”
- “pico virtual reality”
- “pico vr”
- “pico vr headset”

## Which VR headset brands compete with Pico?

- [Meta Quest](/demand/nz/brands/meta-quest): Head-to-head: /demand/nz/compare/meta-quest-vs-pico
- [PlayStation VR2](/demand/nz/brands/playstation-vr2): Head-to-head: /demand/nz/compare/pico-vs-playstation-vr2
- [Apple Vision Pro](/demand/nz/brands/apple-vision-pro): Head-to-head: /demand/nz/compare/apple-vision-pro-vs-pico
- [HTC Vive](/demand/nz/brands/htc-vive): Head-to-head: /demand/nz/compare/htc-vive-vs-pico

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pico: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pico

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pico. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.