--- title: "How popular is Pici? Searches and AI answers in New Zealand" description: "A pasta and wine bar on Karangahape Road, Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pici" publisher: "Brandwave" --- # How popular is Pici? Searches and AI answers in New Zealand A pasta and wine bar on Karangahape Road, Auckland. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pici - **Market**: New Zealand - **Measured month**: Oct 2026 - **Share of Search among Auckland Italian restaurants**: 1.5% ## Where does Pici compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland Italian restaurants | 6 | 1.5% | 1.6K | - [Auckland Italian restaurants](/demand/nz/locations/auckland/italian-restaurants) ## Top Auckland Italian restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Pici was mentioned in two out of three: in two of the three ChatGPT answers. Pici is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Amano | 1st | 3 of 3 | 3 of 3 | | Pici | 2nd | 2 of 3 | 2 of 3 | | Baduzzi | 3rd | 3 of 3 | 3 of 3 | | Prego | 4th | 2 of 3 | 2 of 3 | | Farina | 5th | 2 of 3 | 2 of 3 | | Pasta & Cuore | 6th | 2 of 3 | 2 of 3 | | Andiamo | 7th | 1 of 3 | 1 of 3 | ## Every AI answer about Auckland Italian restaurants - Asked ChatGPT "Which Italian restaurant should I go to in Auckland, New Zealand?": 1. Amano, 2. Prego, 3. Baduzzi, 4. Farina - Asked ChatGPT "What are the best Italian restaurants in Auckland, New Zealand?": 1. Amano, 2. Pici, 3. Farina, 4. Baduzzi, 5. Prego, 6. Pasta & Cuore, 7. Andiamo - Asked ChatGPT "What's the best Italian restaurant in Auckland, New Zealand for a pasta dinner?": 1. Amano, 2. Pici, 3. Pasta & Cuore, 4. Baduzzi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Pici changed in New Zealand over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Pici in New Zealand rose from 1K to 1.6K. - Across the 12 months ending October 2026, Pici’s share of searches among Auckland Italian restaurants in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.79% in December 2025. - Across the 12 months ending October 2026, Pici rose from 7th to 6th among Auckland Italian restaurants in New Zealand. ## How did search popularity change for New Zealand Auckland Italian restaurants in October 2026? - In October 2026, Amano gained share of searches among Auckland Italian restaurants in New Zealand, from 65.7% to 68.6%. - In October 2026, Baduzzi lost share of searches among Auckland Italian restaurants in New Zealand, from 17.2% to 15.3%. - In October 2026, Prego lost share of searches among Auckland Italian restaurants in New Zealand, from 6.9% to 6.1%. - In October 2026, Farina lost share of searches among Auckland Italian restaurants in New Zealand, from 2.1% to 1.5%. - In October 2026, Pasta & Cuore rose from 4th to 3rd among Auckland Italian restaurants in New Zealand. - Estimated monthly branded searches for Pici in New Zealand rose 60% over 12 measured months, from 1K to 1.6K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Auckland Italian restaurants | 1K | 1% | 7 | | Dec 2025 | Auckland Italian restaurants | 880 | 0.79% | 7 | | Jan 2026 | Auckland Italian restaurants | 1K | 0.95% | 7 | | Feb 2026 | Auckland Italian restaurants | 1K | 0.92% | 7 | | Mar 2026 | Auckland Italian restaurants | 1.3K | 1.3% | 6 | | Apr 2026 | Auckland Italian restaurants | 1.3K | 1.5% | 6 | | May 2026 | Auckland Italian restaurants | 1.6K | 1.7% | 6 | | Jun 2026 | Auckland Italian restaurants | 1.6K | 2% | 6 | | Jul 2026 | Auckland Italian restaurants | 1.9K | 2.1% | 6 | | Aug 2026 | Auckland Italian restaurants | 1.3K | 1.4% | 6 | | Sep 2026 | Auckland Italian restaurants | 1.6K | 1.7% | 6 | | Oct 2026 | Auckland Italian restaurants | 1.6K | 1.5% | 6 | ## How are Pici’s branded searches counted? Brandwave collects information about searches that people make online using Pici’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pici auckland” ## Which Auckland Italian restaurants compete with Pici? - [Amano](/demand/nz/brands/amano) - [Baduzzi](/demand/nz/brands/baduzzi): Head-to-head: /demand/nz/compare/baduzzi-vs-pici - [Pasta & Cuore](/demand/nz/brands/pasta-and-cuore): Head-to-head: /demand/nz/compare/pasta-and-cuore-vs-pici - [Prego](/demand/nz/brands/prego): Head-to-head: /demand/nz/compare/pici-vs-prego - [Farina](/demand/nz/brands/farina): Head-to-head: /demand/nz/compare/farina-vs-pici - [Andiamo](/demand/nz/brands/andiamo): Head-to-head: /demand/nz/compare/andiamo-vs-pici ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Pici? Searches and AI answers in New Zealand". https://gobrandwave.com/demand/nz/brands/pici This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pici. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.