--- title: "PIC Insurance Brokers: search popularity and Share of Search in New Zealand" description: "PIC Insurance Brokers provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pic-insurance-brokers" publisher: "Brandwave" --- # PIC Insurance Brokers: search popularity and Share of Search in New Zealand PIC Insurance Brokers provides insurance broking and advice in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PIC Insurance Brokers - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among auckland insurance brokers**: 4.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Auckland insurance brokers | 2 | 4.9% | 790 | | Tauranga insurance brokers | 2 | 5.2% | 790 | - [Auckland insurance brokers](/demand/nz/categories/nz-auckland-insurance-brokers) - [Tauranga insurance brokers](/demand/nz/categories/nz-tauranga-insurance-brokers) ## How has branded search demand for PIC Insurance Brokers changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for PIC Insurance Brokers in New Zealand rose from 600 to 790. - Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand increased from 3.3% to 4.9%. - Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among auckland insurance brokers in New Zealand peaked at 5.9% in April 2026 and was lowest at 3.3% in October 2025. - Across the 11 months ending August 2026, PIC Insurance Brokers rose from 3rd to 2nd among auckland insurance brokers in New Zealand. - Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand increased from 3.5% to 5.2%. - Across the 11 months ending August 2026, PIC Insurance Brokers’ estimated Share of Search among tauranga insurance brokers in New Zealand peaked at 6.4% in April 2026 and was lowest at 3.5% in October 2025. ## How did search popularity change for New Zealand auckland insurance brokers in August 2026? - In August 2026, PIC Insurance Brokers overtook ICIB BROKERWEB to rank 2nd among auckland insurance brokers in New Zealand, at 4.9%. - In August 2026, ICIB BROKERWEB lost estimated Share of Search among auckland insurance brokers in New Zealand, from 4.6% to 4%. - In August 2026, Frank Risk Management rose from 5th to 4th among auckland insurance brokers in New Zealand. - In August 2026, PSC Insurance Brokers fell from 4th to 5th among auckland insurance brokers in New Zealand. - Estimated monthly branded searches for Gallagher Insurance in New Zealand fell 12.6% over 11 measured months, from 16.4K to 14.3K in August 2026. ## How did search popularity change for New Zealand tauranga insurance brokers in August 2026? - In August 2026, PIC Insurance Brokers gained estimated Share of Search among tauranga insurance brokers in New Zealand, from 4.4% to 5.2%. - In August 2026, Gallagher Insurance lost estimated Share of Search among tauranga insurance brokers in New Zealand, from 94.4% to 93.6%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Auckland insurance brokers | 600 | 3.3% | 3 | | Nov 2025 | Auckland insurance brokers | 700 | 4.4% | 2 | | Dec 2025 | Auckland insurance brokers | 460 | 3.7% | 3 | | Jan 2026 | Auckland insurance brokers | 570 | 3.7% | 2 | | Feb 2026 | Auckland insurance brokers | 780 | 4.9% | 2 | | Mar 2026 | Auckland insurance brokers | 810 | 4.9% | 3 | | Apr 2026 | Auckland insurance brokers | 790 | 5.9% | 2 | | May 2026 | Auckland insurance brokers | 830 | 5.2% | 2 | | Jun 2026 | Auckland insurance brokers | 690 | 4.3% | 2 | | Jul 2026 | Auckland insurance brokers | 660 | 4.2% | 3 | | Aug 2026 | Auckland insurance brokers | 790 | 4.9% | 2 | | Sep 2026 | Auckland insurance brokers | — | — | — | | Oct 2025 | Tauranga insurance brokers | 600 | 3.5% | 2 | | Nov 2025 | Tauranga insurance brokers | 700 | 4.6% | 2 | | Dec 2025 | Tauranga insurance brokers | 460 | 3.9% | 2 | | Jan 2026 | Tauranga insurance brokers | 570 | 3.9% | 2 | | Feb 2026 | Tauranga insurance brokers | 780 | 5.2% | 2 | | Mar 2026 | Tauranga insurance brokers | 810 | 5.3% | 2 | | Apr 2026 | Tauranga insurance brokers | 790 | 6.4% | 2 | | May 2026 | Tauranga insurance brokers | 830 | 5.5% | 2 | | Jun 2026 | Tauranga insurance brokers | 690 | 4.6% | 2 | | Jul 2026 | Tauranga insurance brokers | 660 | 4.4% | 2 | | Aug 2026 | Tauranga insurance brokers | 790 | 5.2% | 2 | | Sep 2026 | Tauranga insurance brokers | — | — | — | ## How is PIC Insurance Brokers measured? Brandwave collects information about searches that people make online using PIC Insurance Brokers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pic insurance brokers” - “pic insurance brokers auckland” - “pic insurance brokers new zealand” - “pic insurance brokers nz” - “pic.co.nz” ## Which auckland insurance brokers compete with PIC Insurance Brokers? - [Gallagher Insurance](/demand/nz/brands/gallagher-insurance): Head-to-head: /demand/nz/compare/gallagher-insurance-vs-pic-insurance-brokers - [ICIB BROKERWEB](/demand/nz/brands/icib-brokerweb): Head-to-head: /demand/nz/compare/icib-brokerweb-vs-pic-insurance-brokers - [Frank Risk Management](/demand/nz/brands/frank-risk-management): Head-to-head: /demand/nz/compare/frank-risk-management-vs-pic-insurance-brokers - [PSC Insurance Brokers](/demand/nz/brands/psc-insurance-brokers): Head-to-head: /demand/nz/compare/pic-insurance-brokers-vs-psc-insurance-brokers - [Primesure Insurance Brokers](/demand/nz/brands/primesure-insurance-brokers): Head-to-head: /demand/nz/compare/pic-insurance-brokers-vs-primesure-insurance-brokers ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PIC Insurance Brokers: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pic-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pic-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.