---
title: "Physio Direct: search popularity and Share of Search in New Zealand"
description: "Physio Direct provides physiotherapy services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/physio-direct"
publisher: "Brandwave"
---

# Physio Direct: search popularity and Share of Search in New Zealand

Physio Direct provides physiotherapy services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Physio Direct
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among napier physiotherapy clinics**: 7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Napier physiotherapy clinics | 3 | 7% | 40 |

- [Napier physiotherapy clinics](/demand/nz/categories/nz-napier-physiotherapy-clinics)

## How has branded search demand for Physio Direct changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Physio Direct in New Zealand rose from 30 to 40.
- Across the 11 months ending August 2026, Physio Direct’s estimated Share of Search among napier physiotherapy clinics in New Zealand decreased from 7.9% to 7%.
- Across the 11 months ending August 2026, Physio Direct’s estimated Share of Search among napier physiotherapy clinics in New Zealand peaked at 8.7% in April 2026 and was lowest at 4.8% in March 2026.

## How did search popularity change for New Zealand napier physiotherapy clinics in August 2026?

- In August 2026, Proactive New Zealand gained estimated Share of Search among napier physiotherapy clinics in New Zealand, from 60.3% to 64.9%.
- In August 2026, Focus Health Physio lost estimated Share of Search among napier physiotherapy clinics in New Zealand, from 32.8% to 28.1%.
- Estimated monthly branded searches for Physio Direct in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Napier physiotherapy clinics | 30 | 7.9% | 3 |
| Nov 2025 | Napier physiotherapy clinics | 30 | 6.1% | 3 |
| Dec 2025 | Napier physiotherapy clinics | 20 | 5.6% | 3 |
| Jan 2026 | Napier physiotherapy clinics | 20 | 4.9% | 3 |
| Feb 2026 | Napier physiotherapy clinics | 30 | 5.9% | 3 |
| Mar 2026 | Napier physiotherapy clinics | 30 | 4.8% | 3 |
| Apr 2026 | Napier physiotherapy clinics | 40 | 8.7% | 3 |
| May 2026 | Napier physiotherapy clinics | 30 | 5.6% | 3 |
| Jun 2026 | Napier physiotherapy clinics | 40 | 7.3% | 3 |
| Jul 2026 | Napier physiotherapy clinics | 40 | 6.9% | 3 |
| Aug 2026 | Napier physiotherapy clinics | 40 | 7% | 3 |
| Sep 2026 | Napier physiotherapy clinics | — | — | — |

## How is Physio Direct measured?

Brandwave collects information about searches that people make online using Physio Direct’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “physio direct nz”
- “physiodirect”

## Which napier physiotherapy clinics compete with Physio Direct?

- [Proactive New Zealand](/demand/nz/brands/proactive-new-zealand): Head-to-head: /demand/nz/compare/physio-direct-vs-proactive-new-zealand
- [Focus Health Physio](/demand/nz/brands/focus-health-physio): Head-to-head: /demand/nz/compare/focus-health-physio-vs-physio-direct

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Physio Direct: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/physio-direct

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/physio-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.