---
title: "Philips: search popularity and Share of Search in New Zealand"
description: "Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/philips"
publisher: "Brandwave"
---

# Philips: search popularity and Share of Search in New Zealand

Philips offers electric shaving devices. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips
- **Owned by**: Philips
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among air fryer brands**: 21.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Air fryer brands | 3 | 21.5% | 19.3K |
| Air purifier brands | 2 | 25.5% | 19.3K |
| Shaver and razor brands | 1 | 57.4% | 19.3K |
| Small kitchen appliance brands | 3 | 14.1% | 19.3K |
| TV brands | 3 | 17.4% | 19.3K |

- [Air fryer brands](/demand/nz/categories/nz-air-fryer-brands)
- [Air purifier brands](/demand/nz/categories/nz-air-purifier-brands)
- [Shaver and razor brands](/demand/nz/categories/nz-shaver-and-razor-brands)
- [Small kitchen appliance brands](/demand/nz/categories/nz-kitchen-appliance-brands)
- [TV brands](/demand/nz/categories/nz-tv-brands)

## How has branded search demand for Philips changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Philips in New Zealand rose from 14.7K to 19.3K.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand increased from 19.1% to 21.5%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air fryer brands in New Zealand peaked at 22.2% in April 2026 and was lowest at 18.6% in November 2025.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand increased from 20.4% to 25.5%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among air purifier brands in New Zealand peaked at 25.5% in August 2026 and was lowest at 15.6% in November 2025.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand decreased from 58.7% to 57.4%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among shaver and razor brands in New Zealand peaked at 63.1% in May 2026 and was lowest at 53.9% in March 2026.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand increased from 11.6% to 14.1%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 14.3% in April 2026 and was lowest at 11.6% in October 2025.
- Across the 11 months ending August 2026, Philips rose from 4th to 3rd among small kitchen appliance brands in New Zealand.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand increased from 15.2% to 17.4%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand peaked at 17.4% in August 2026 and was lowest at 13.5% in March 2026.

## How did search popularity change for New Zealand air fryer brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.
- In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.
- In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.
- Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.
- Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.
- Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

## How did search popularity change for New Zealand air purifier brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.
- In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.
- In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.
- Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## How did search popularity change for New Zealand shaver and razor brands in August 2026?

- In August 2026, Wahl overtook Braun to rank 3rd among shaver and razor brands in New Zealand, at 10.1%.
- In August 2026, Philips gained estimated Share of Search among shaver and razor brands in New Zealand, from 56.8% to 57.4%.
- In August 2026, Gillette lost estimated Share of Search among shaver and razor brands in New Zealand, from 18.2% to 16.4%.
- In August 2026, Braun lost estimated Share of Search among shaver and razor brands in New Zealand, from 11% to 10%.
- Schick’s estimated Share of Search among shaver and razor brands in New Zealand has gained ground for 3 months in a row, from 4.5% to 6.1% in August 2026.

## How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

- In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.
- In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
- In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.
- Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.
- KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
- Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

## How did search popularity change for New Zealand TV brands in August 2026?

- In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%.
- In August 2026, LG lost estimated Share of Search among TV brands in New Zealand, from 12.2% to 11.5%.
- In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%.
- In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand.
- In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand.
- Estimated monthly branded searches for Veon in New Zealand rose 26.2% over 11 measured months, from 1.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Air fryer brands | 14.7K | 19.1% | 3 |
| Nov 2025 | Air fryer brands | 18.7K | 18.6% | 3 |
| Dec 2025 | Air fryer brands | 19.3K | 19.6% | 3 |
| Jan 2026 | Air fryer brands | 15.7K | 20% | 3 |
| Feb 2026 | Air fryer brands | 13.1K | 21.7% | 3 |
| Mar 2026 | Air fryer brands | 13.2K | 20.7% | 3 |
| Apr 2026 | Air fryer brands | 17.3K | 22.2% | 3 |
| May 2026 | Air fryer brands | 18.9K | 22.2% | 3 |
| Jun 2026 | Air fryer brands | 18.4K | 21.8% | 3 |
| Jul 2026 | Air fryer brands | 18.4K | 19.5% | 3 |
| Aug 2026 | Air fryer brands | 19.3K | 21.5% | 3 |
| Sep 2026 | Air fryer brands | — | — | — |
| Oct 2025 | Air purifier brands | 14.7K | 20.4% | 2 |
| Nov 2025 | Air purifier brands | 18.7K | 15.6% | 2 |
| Dec 2025 | Air purifier brands | 19.3K | 19.3% | 2 |
| Jan 2026 | Air purifier brands | 15.7K | 22.2% | 2 |
| Feb 2026 | Air purifier brands | 13.1K | 21.5% | 2 |
| Mar 2026 | Air purifier brands | 13.2K | 20% | 2 |
| Apr 2026 | Air purifier brands | 17.3K | 23.7% | 2 |
| May 2026 | Air purifier brands | 18.9K | 24.4% | 2 |
| Jun 2026 | Air purifier brands | 18.4K | 24.7% | 2 |
| Jul 2026 | Air purifier brands | 18.4K | 23.2% | 2 |
| Aug 2026 | Air purifier brands | 19.3K | 25.5% | 2 |
| Sep 2026 | Air purifier brands | — | — | — |
| Oct 2025 | Shaver and razor brands | 14.7K | 58.7% | 1 |
| Nov 2025 | Shaver and razor brands | 18.7K | 62.3% | 1 |
| Dec 2025 | Shaver and razor brands | 19.3K | 60.7% | 1 |
| Jan 2026 | Shaver and razor brands | 15.7K | 57.3% | 1 |
| Feb 2026 | Shaver and razor brands | 13.1K | 56% | 1 |
| Mar 2026 | Shaver and razor brands | 13.2K | 53.9% | 1 |
| Apr 2026 | Shaver and razor brands | 17.3K | 60.4% | 1 |
| May 2026 | Shaver and razor brands | 18.9K | 63.1% | 1 |
| Jun 2026 | Shaver and razor brands | 18.4K | 59.8% | 1 |
| Jul 2026 | Shaver and razor brands | 18.4K | 56.8% | 1 |
| Aug 2026 | Shaver and razor brands | 19.3K | 57.4% | 1 |
| Sep 2026 | Shaver and razor brands | — | — | — |
| Oct 2025 | Small kitchen appliance brands | 14.7K | 11.6% | 4 |
| Nov 2025 | Small kitchen appliance brands | 18.7K | 11.8% | 5 |
| Dec 2025 | Small kitchen appliance brands | 19.3K | 12.1% | 4 |
| Jan 2026 | Small kitchen appliance brands | 15.7K | 12.6% | 4 |
| Feb 2026 | Small kitchen appliance brands | 13.1K | 13.6% | 3 |
| Mar 2026 | Small kitchen appliance brands | 13.2K | 12.8% | 4 |
| Apr 2026 | Small kitchen appliance brands | 17.3K | 14.3% | 3 |
| May 2026 | Small kitchen appliance brands | 18.9K | 14% | 4 |
| Jun 2026 | Small kitchen appliance brands | 18.4K | 13.4% | 4 |
| Jul 2026 | Small kitchen appliance brands | 18.4K | 12.7% | 4 |
| Aug 2026 | Small kitchen appliance brands | 19.3K | 14.1% | 3 |
| Sep 2026 | Small kitchen appliance brands | — | — | — |
| Oct 2025 | TV brands | 14.7K | 15.2% | 3 |
| Nov 2025 | TV brands | 18.7K | 15.8% | 3 |
| Dec 2025 | TV brands | 19.3K | 16.6% | 2 |
| Jan 2026 | TV brands | 15.7K | 15.6% | 3 |
| Feb 2026 | TV brands | 13.1K | 15.2% | 3 |
| Mar 2026 | TV brands | 13.2K | 13.5% | 4 |
| Apr 2026 | TV brands | 17.3K | 16.9% | 3 |
| May 2026 | TV brands | 18.9K | 17.1% | 3 |
| Jun 2026 | TV brands | 18.4K | 16.2% | 3 |
| Jul 2026 | TV brands | 18.4K | 16.6% | 3 |
| Aug 2026 | TV brands | 19.3K | 17.4% | 3 |
| Sep 2026 | TV brands | — | — | — |

## How is Philips measured?

Brandwave collects information about searches that people make online using Philips’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “china philips”
- “philips”
- “philips 55 inch tv”
- “philips 65 inch tv”
- “philips 75 inch tv”
- “philips air filter”
- “philips air fryer”
- “philips air fryer briscoes”
- “philips air fryer white”
- “philips air fryer xl”
- “philips air fryer xxl”
- “philips air purifier”
- “philips airfryer”
- “philips airfryer philips”
- “philips airfryer rapid air technology”
- “philips ambilight tv”
- “philips avent bottles”
- “philips avent soothie pacifier”
- “philips avent sterilizer”
- “philips blender”
- “philips hue”
- “philips hue bridge”
- “philips hue bulbs”
- “philips hue lights”
- “philips hue tv”
- “philips kettle”
- “philips light bulbs”
- “philips lumea”
- “philips mixer”
- “philips near me”
- “philips new zealand”
- “philips nz”
- “philips oled tv”
- “philips one blade”
- “philips one blade replacement”
- “philips oneblade”
- “philips online”
- “philips purifier”
- “philips razor”
- “philips shaver”
- “philips sonic air”
- “philips toaster”
- “philips toothbrush”
- “philips trimmer”
- “philips tv”

## Which air fryer brands compete with Philips?

- [Ninja](/demand/nz/brands/ninja-kitchen): Head-to-head: /demand/nz/compare/ninja-kitchen-vs-philips
- [Breville](/demand/nz/brands/breville): Head-to-head: /demand/nz/compare/breville-vs-philips
- [Russell Hobbs](/demand/nz/brands/russell-hobbs): Head-to-head: /demand/nz/compare/philips-vs-russell-hobbs
- [Tefal](/demand/nz/brands/tefal): Head-to-head: /demand/nz/compare/philips-vs-tefal
- [COSORI](/demand/nz/brands/cosori): Head-to-head: /demand/nz/compare/cosori-vs-philips

## Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent and Philips Lumea, owned by the same company, in New Zealand.

- [Philips](/demand/nz/companies/philips): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Philips?

Philips is owned by Philips. Brandwave also tracks Philips Sonicare, Philips Avent and Philips Lumea, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Philips: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/philips

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.