---
title: "Philips Sonicare: search popularity and Share of Search in New Zealand"
description: "Philips Sonicare offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/philips-sonicare"
publisher: "Brandwave"
---

# Philips Sonicare: search popularity and Share of Search in New Zealand

Philips Sonicare offers electric toothbrushes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips Sonicare
- **Owned by**: Philips
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among oral care brands**: 17.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Oral care brands | 3 | 17.8% | 6.5K |

- [Oral care brands](/demand/nz/categories/nz-oral-care-brands)

## How has branded search demand for Philips Sonicare changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Philips Sonicare in New Zealand rose from 2.8K to 6.5K.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand increased from 13.4% to 17.8%.
- Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand peaked at 18.1% in July 2026 and was lowest at 12.7% in January 2026.

## How did search popularity change for New Zealand oral care brands in August 2026?

- In August 2026, Colgate gained estimated Share of Search among oral care brands in New Zealand, from 19.6% to 23.8%.
- In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
- In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.
- Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026.
- Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oral care brands | 2.8K | 13.4% | 3 |
| Nov 2025 | Oral care brands | 3.5K | 15.6% | 3 |
| Dec 2025 | Oral care brands | 3.3K | 13.6% | 3 |
| Jan 2026 | Oral care brands | 3.1K | 12.7% | 3 |
| Feb 2026 | Oral care brands | 2.7K | 12.9% | 4 |
| Mar 2026 | Oral care brands | 3.4K | 13.9% | 3 |
| Apr 2026 | Oral care brands | 3.9K | 15% | 3 |
| May 2026 | Oral care brands | 4.3K | 14.8% | 3 |
| Jun 2026 | Oral care brands | 4.8K | 16.6% | 3 |
| Jul 2026 | Oral care brands | 6.4K | 18.1% | 3 |
| Aug 2026 | Oral care brands | 6.5K | 17.8% | 3 |
| Sep 2026 | Oral care brands | — | — | — |

## How is Philips Sonicare measured?

Brandwave collects information about searches that people make online using Philips Sonicare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “4300 sonicare”
- “philip sonicare 4100”
- “philip sonicare 5100”
- “philips co nz”
- “philips sonicare”
- “philips sonicare 1100 electric toothbrush”
- “philips sonicare 2100”
- “philips sonicare 4100 electric toothbrush”
- “philips sonicare brush heads”
- “philips sonicare diamondclean 9000”
- “philips sonicare heads”
- “philips sonicare near me”
- “philips sonicare nz”
- “philips sonicare power toothbrush”
- “philips sonicare toothbrush”
- “philips sonicare toothbrush heads”
- “philips sonicare toothpaste”
- “philipssonicare”
- “sonicare”
- “sonicare 4100”
- “sonicare tooth”
- “sonicare toothbrush heads”

## Which oral care brands compete with Philips Sonicare?

- [Oral-B](/demand/nz/brands/oral-b): Head-to-head: /demand/nz/compare/oral-b-vs-philips-sonicare
- [Colgate](/demand/nz/brands/colgate): Head-to-head: /demand/nz/compare/colgate-vs-philips-sonicare
- [Sensodyne](/demand/nz/brands/sensodyne): Head-to-head: /demand/nz/compare/philips-sonicare-vs-sensodyne
- [Macleans](/demand/nz/brands/macleans): Head-to-head: /demand/nz/compare/macleans-vs-philips-sonicare

## Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, Philips Avent and Philips Lumea, owned by the same company, in New Zealand.

- [Philips](/demand/nz/companies/philips): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Philips Sonicare?

Philips Sonicare is owned by Philips. Brandwave also tracks Philips, Philips Avent and Philips Lumea, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Philips Sonicare: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/philips-sonicare

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.