---
title: "Philips Lumea: search popularity and Share of Search in New Zealand"
description: "Philips Lumea makes hair removal products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/philips-lumea"
publisher: "Brandwave"
---

# Philips Lumea: search popularity and Share of Search in New Zealand

Philips Lumea makes hair removal products sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips Lumea
- **Owned by**: Philips
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among hair removal brands**: 11.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Hair removal brands | 4 | 11.8% | 970 |

- [Hair removal brands](/demand/nz/categories/nz-hair-removal-brands)

## How has branded search demand for Philips Lumea changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Philips Lumea in New Zealand rose from 830 to 970.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand decreased from 13.4% to 11.8%.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand peaked at 14.6% in May 2026 and was lowest at 6.8% in March 2026.

## How did search popularity change for New Zealand hair removal brands in August 2026?

- In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.
- In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.
- In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
- In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.
- Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hair removal brands | 830 | 13.4% | 4 |
| Nov 2025 | Hair removal brands | 840 | 10.6% | 4 |
| Dec 2025 | Hair removal brands | 810 | 11.2% | 4 |
| Jan 2026 | Hair removal brands | 770 | 10.1% | 4 |
| Feb 2026 | Hair removal brands | 560 | 8.8% | 4 |
| Mar 2026 | Hair removal brands | 480 | 6.8% | 4 |
| Apr 2026 | Hair removal brands | 560 | 8.5% | 4 |
| May 2026 | Hair removal brands | 1.2K | 14.6% | 4 |
| Jun 2026 | Hair removal brands | 610 | 7.5% | 4 |
| Jul 2026 | Hair removal brands | 920 | 10.1% | 4 |
| Aug 2026 | Hair removal brands | 970 | 11.8% | 4 |
| Sep 2026 | Hair removal brands | — | — | — |

## How is Philips Lumea measured?

Brandwave collects information about searches that people make online using Philips Lumea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “filip lumea”
- “lumea”
- “philip lumea 9000”
- “philips lumea hair removal”
- “philips lumea ipl”
- “philips lumea ipl 9000 series”
- “philips lumea near me”
- “philips lumea nz”
- “philips lumea prestige”

## Which hair removal brands compete with Philips Lumea?

- [Braun Silk-expert](/demand/nz/brands/braun-silk-expert): Head-to-head: /demand/nz/compare/braun-silk-expert-vs-philips-lumea
- [Nair](/demand/nz/brands/nair): Head-to-head: /demand/nz/compare/nair-vs-philips-lumea
- [Veet](/demand/nz/brands/veet): Head-to-head: /demand/nz/compare/philips-lumea-vs-veet
- [Ulike](/demand/nz/brands/ulike): Head-to-head: /demand/nz/compare/philips-lumea-vs-ulike

## Who owns Philips Lumea?

Philips Lumea is owned by Philips. Brandwave also tracks Philips Sonicare, Philips and Philips Avent, owned by the same company, in New Zealand.

- [Philips](/demand/nz/companies/philips): Owns 4 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Philips Lumea?

Philips Lumea is owned by Philips. Brandwave also tracks Philips Sonicare, Philips and Philips Avent, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Philips Lumea: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/philips-lumea

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/philips-lumea. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.