---
title: "Philips Hue: search popularity and Share of Search in New Zealand"
description: "Philips Hue makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/philips-hue"
publisher: "Brandwave"
---

# Philips Hue: search popularity and Share of Search in New Zealand

Philips Hue makes smart lighting sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Philips Hue
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among smart lighting brands**: 13.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Smart lighting brands | 3 | 13.4% | 4.2K |

- [Smart lighting brands](/demand/nz/categories/nz-smart-lighting-brands)

## How has branded search demand for Philips Hue changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Philips Hue in New Zealand rose from 3.2K to 4.2K.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand increased from 12% to 13.4%.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 10.8% in March 2026.

## How did search popularity change for New Zealand smart lighting brands in August 2026?

- In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.
- In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.
- Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.
- Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Smart lighting brands | 3.2K | 12% | 3 |
| Nov 2025 | Smart lighting brands | 3.5K | 12.4% | 3 |
| Dec 2025 | Smart lighting brands | 3.7K | 14% | 3 |
| Jan 2026 | Smart lighting brands | 3.5K | 12.7% | 3 |
| Feb 2026 | Smart lighting brands | 2.8K | 11.9% | 3 |
| Mar 2026 | Smart lighting brands | 3K | 10.8% | 3 |
| Apr 2026 | Smart lighting brands | 4.2K | 11.2% | 3 |
| May 2026 | Smart lighting brands | 4.8K | 14.5% | 3 |
| Jun 2026 | Smart lighting brands | 5K | 15.8% | 3 |
| Jul 2026 | Smart lighting brands | 4.5K | 13.3% | 3 |
| Aug 2026 | Smart lighting brands | 4.2K | 13.4% | 3 |
| Sep 2026 | Smart lighting brands | — | — | — |

## How is Philips Hue measured?

Brandwave collects information about searches that people make online using Philips Hue’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “bulb philips hue”
- “hue bulbs”
- “hue lights”
- “lamps for philips hue”
- “philips hue com”
- “philips hue dimmer switch”
- “philips hue downlight”
- “philips hue lamp bulb”
- “philips hue led”
- “philips hue light strip”
- “philips hue near me”
- “philips hue nz”
- “philips hue online”
- “philips hue outdoor lights”
- “philips hue smartplug”
- “philips hue starter kit”
- “philipshue”
- “philipshue led”
- “philipshue light strip”

## Which smart lighting brands compete with Philips Hue?

- [Govee](/demand/nz/brands/govee): Head-to-head: /demand/nz/compare/govee-vs-philips-hue
- [TP-Link Tapo](/demand/nz/brands/tp-link-tapo): Head-to-head: /demand/nz/compare/philips-hue-vs-tp-link-tapo
- [Nanoleaf](/demand/nz/brands/nanoleaf): Head-to-head: /demand/nz/compare/nanoleaf-vs-philips-hue
- [LIFX](/demand/nz/brands/lifx): Head-to-head: /demand/nz/compare/lifx-vs-philips-hue

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Philips Hue: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/philips-hue

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/philips-hue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.