---
title: "phil&teds: search popularity and Share of Search in New Zealand"
description: "phil&teds makes prams and strollers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/phil-and-teds"
publisher: "Brandwave"
---

# phil&teds: search popularity and Share of Search in New Zealand

phil&teds makes prams and strollers sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: phil&teds
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pram and stroller brands**: 10.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pram and stroller brands | 4 | 10.9% | 2.1K |

- [Pram and stroller brands](/demand/nz/categories/nz-pram-and-stroller-brands)

## How has branded search demand for phil&teds changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for phil&teds in New Zealand fell from 2.4K to 2.1K.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand decreased from 12.2% to 10.9%.
- Across the 11 months ending August 2026, phil&teds’ estimated Share of Search among pram and stroller brands in New Zealand peaked at 12.4% in December 2025 and was lowest at 10% in April 2026.

## How did search popularity change for New Zealand pram and stroller brands in August 2026?

- In August 2026, UPPAbaby gained estimated Share of Search among pram and stroller brands in New Zealand, from 12.8% to 13.8%.
- In August 2026, Cybex gained estimated Share of Search among pram and stroller brands in New Zealand, from 4.6% to 5.4%.
- In August 2026, Mountain Buggy lost estimated Share of Search among pram and stroller brands in New Zealand, from 45.1% to 43.4%.
- In August 2026, phil&teds lost estimated Share of Search among pram and stroller brands in New Zealand, from 11.9% to 10.9%.
- Bugaboo’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 18.5% to 20.3% in August 2026.
- Joolz’s estimated Share of Search among pram and stroller brands in New Zealand has gained ground for 3 months in a row, from 2.6% to 3.5% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pram and stroller brands | 2.4K | 12.2% | 4 |
| Nov 2025 | Pram and stroller brands | 2.3K | 10.6% | 4 |
| Dec 2025 | Pram and stroller brands | 2K | 12.4% | 4 |
| Jan 2026 | Pram and stroller brands | 2.4K | 11.5% | 3 |
| Feb 2026 | Pram and stroller brands | 1.9K | 11.2% | 4 |
| Mar 2026 | Pram and stroller brands | 2.2K | 11.7% | 4 |
| Apr 2026 | Pram and stroller brands | 1.7K | 10% | 4 |
| May 2026 | Pram and stroller brands | 1.9K | 10.8% | 4 |
| Jun 2026 | Pram and stroller brands | 1.9K | 10.6% | 4 |
| Jul 2026 | Pram and stroller brands | 2.1K | 11.9% | 4 |
| Aug 2026 | Pram and stroller brands | 2.1K | 10.9% | 4 |
| Sep 2026 | Pram and stroller brands | — | — | — |

## How is phil&teds measured?

Brandwave collects information about searches that people make online using phil&teds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “phil & teds”
- “phil & teds capsule”
- “phil & teds pram”
- “phil & teds travel cot”
- “phil and teds double pram”
- “phil and teds high chair”
- “phil and teds portacot”
- “phil&teds”
- “phil&teds buggy”
- “phil&teds near me”
- “phil&teds nz”
- “phil&teds online”
- “phil&teds pram”
- “phil&teds stroller”
- “philandteds com”
- “philteds”
- “philteds pram”
- “philteds stroller”

## Which pram and stroller brands compete with phil&teds?

- [Mountain Buggy](/demand/nz/brands/mountain-buggy): Head-to-head: /demand/nz/compare/mountain-buggy-vs-phil-and-teds
- [Bugaboo](/demand/nz/brands/bugaboo): Head-to-head: /demand/nz/compare/bugaboo-vs-phil-and-teds
- [UPPAbaby](/demand/nz/brands/uppababy): Head-to-head: /demand/nz/compare/phil-and-teds-vs-uppababy
- [Cybex](/demand/nz/brands/cybex): Head-to-head: /demand/nz/compare/cybex-vs-phil-and-teds
- [Joolz](/demand/nz/brands/joolz): Head-to-head: /demand/nz/compare/joolz-vs-phil-and-teds
- [Babyzen](/demand/nz/brands/babyzen)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "phil&teds: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/phil-and-teds

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/phil-and-teds. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.