---
title: "PHD: search popularity and Share of Search in New Zealand"
description: "A media and communications agency in New Zealand, part of Omnicom Media. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/phd-media"
publisher: "Brandwave"
---

# PHD: search popularity and Share of Search in New Zealand

A media and communications agency in New Zealand, part of Omnicom Media. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PHD
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among media agencies**: 22.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| media agencies | 2 | 22.1% | 1K |

- [New Zealand media agencies](/demand/nz/categories/nz-media-agencies)

## How has branded search demand for PHD changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PHD in New Zealand held steady at 1K.
- Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand increased from 21.3% to 22.1%.
- Across the 11 months ending August 2026, PHD’s estimated Share of Search among media agencies in New Zealand peaked at 22.1% in August 2026 and was lowest at 18.1% in January 2026.
- Across the 11 months ending August 2026, PHD rose from 3rd to 2nd among media agencies in New Zealand.

## How did search popularity change for New Zealand media agencies in August 2026?

- In August 2026, PHD overtook OMD to rank 2nd among media agencies in New Zealand, at 22.1%.
- In August 2026, Spark Foundry gained estimated Share of Search among media agencies in New Zealand, from 2.8% to 4.9%.
- In August 2026, dentsu lost estimated Share of Search among media agencies in New Zealand, from 31% to 28.7%.
- In August 2026, OMD lost estimated Share of Search among media agencies in New Zealand, from 21.7% to 20.5%.
- In August 2026, MBM lost estimated Share of Search among media agencies in New Zealand, from 6.9% to 6.2%.
- WPP Media’s estimated Share of Search among media agencies in New Zealand has lost ground for 3 months in a row, from 19% to 15.2% in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | media agencies | 1K | 21.3% | 3 |
| Nov 2025 | media agencies | 1K | 22% | 3 |
| Dec 2025 | media agencies | 560 | 18.2% | 3 |
| Jan 2026 | media agencies | 700 | 18.1% | 3 |
| Feb 2026 | media agencies | 990 | 21.2% | 3 |
| Mar 2026 | media agencies | 960 | 18.9% | 3 |
| Apr 2026 | media agencies | 800 | 18.6% | 2 |
| May 2026 | media agencies | 820 | 18.8% | 4 |
| Jun 2026 | media agencies | 820 | 19.5% | 3 |
| Jul 2026 | media agencies | 840 | 19.9% | 3 |
| Aug 2026 | media agencies | 1K | 22.1% | 2 |
| Sep 2026 | media agencies | — | — | — |

## How is PHD measured?

Brandwave collects information about searches that people make online using PHD’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “phd agency”
- “phd aotearoa”
- “phd aotearoa nz”
- “phd media”
- “phd media auckland”
- “phd media new zealand”
- “phd media nz”

## Which media agencies compete with PHD?

- [dentsu](/demand/nz/brands/dentsu-new-zealand): Head-to-head: /demand/nz/compare/dentsu-new-zealand-vs-phd-media
- [OMD](/demand/nz/brands/omd-new-zealand): Head-to-head: /demand/nz/compare/omd-new-zealand-vs-phd-media
- [WPP Media](/demand/nz/brands/wpp-media): Head-to-head: /demand/nz/compare/phd-media-vs-wpp-media
- [MBM](/demand/nz/brands/mbm): Head-to-head: /demand/nz/compare/mbm-vs-phd-media
- [Spark Foundry](/demand/nz/brands/spark-foundry): Head-to-head: /demand/nz/compare/phd-media-vs-spark-foundry
- [Together](/demand/nz/brands/together-media)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PHD: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/phd-media

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/phd-media. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.