---
title: "Pexels: search popularity and Share of Search in New Zealand"
description: "Pexels is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pexels"
publisher: "Brandwave"
---

# Pexels: search popularity and Share of Search in New Zealand

Pexels is a stock image library used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pexels
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among stock image sites**: 16.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Stock image sites | 3 | 16.6% | 6K |

- [Stock image sites](/demand/nz/categories/nz-stock-image-sites)

## How has branded search demand for Pexels changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pexels in New Zealand held steady, from 5.9K to 6K.
- Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand increased from 14% to 16.6%.
- Across the 11 months ending August 2026, Pexels’ estimated Share of Search among stock image sites in New Zealand peaked at 16.6% in August 2026 and was lowest at 13.4% in March 2026.

## How did search popularity change for New Zealand stock image sites in August 2026?

- In August 2026, Unsplash gained estimated Share of Search among stock image sites in New Zealand, from 31.8% to 34.3%.
- In August 2026, Pexels gained estimated Share of Search among stock image sites in New Zealand, from 14.9% to 16.6%.
- In August 2026, Adobe Stock lost estimated Share of Search among stock image sites in New Zealand, from 24.1% to 22%.
- In August 2026, Shutterstock lost estimated Share of Search among stock image sites in New Zealand, from 10% to 9.1%.
- In August 2026, Getty Images lost estimated Share of Search among stock image sites in New Zealand, from 12.3% to 11.6%.
- In August 2026, iStock lost estimated Share of Search among stock image sites in New Zealand, from 7% to 6.4%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Stock image sites | 5.9K | 14% | 3 |
| Nov 2025 | Stock image sites | 5.8K | 14.8% | 3 |
| Dec 2025 | Stock image sites | 4K | 14.5% | 4 |
| Jan 2026 | Stock image sites | 4.8K | 15.8% | 3 |
| Feb 2026 | Stock image sites | 4.9K | 13.8% | 3 |
| Mar 2026 | Stock image sites | 5.9K | 13.4% | 4 |
| Apr 2026 | Stock image sites | 4.9K | 14% | 3 |
| May 2026 | Stock image sites | 5.9K | 15% | 3 |
| Jun 2026 | Stock image sites | 6K | 14.8% | 3 |
| Jul 2026 | Stock image sites | 5K | 14.9% | 3 |
| Aug 2026 | Stock image sites | 6K | 16.6% | 3 |
| Sep 2026 | Stock image sites | — | — | — |

## How is Pexels measured?

Brandwave collects information about searches that people make online using Pexels’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pexels”
- “pexels 3”
- “pexels c0m”
- “pexels free”
- “pexels free images”
- “pexels free photos”
- “pexels images”
- “pexels near me”
- “pexels new zealand”
- “pexels online”

## Which stock image sites compete with Pexels?

- [Unsplash](/demand/nz/brands/unsplash): Head-to-head: /demand/nz/compare/pexels-vs-unsplash
- [Adobe Stock](/demand/nz/brands/adobe-stock): Head-to-head: /demand/nz/compare/adobe-stock-vs-pexels
- [Getty Images](/demand/nz/brands/getty-images): Head-to-head: /demand/nz/compare/getty-images-vs-pexels
- [Shutterstock](/demand/nz/brands/shutterstock): Head-to-head: /demand/nz/compare/pexels-vs-shutterstock
- [iStock](/demand/nz/brands/istock): Head-to-head: /demand/nz/compare/istock-vs-pexels

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pexels: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pexels

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pexels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.