--- title: "Petzl: search popularity in New Zealand" description: "Petzl makes head torches and climbing equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/petzl" publisher: "Brandwave" --- # Petzl: search popularity in New Zealand Petzl makes head torches and climbing equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Petzl - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among climbing harness brands**: 1.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Climbing harness brands | 3 | 1.7% | 320 | | Rope bag brands | 3 | 1.8% | 320 | | Head torch brands | 5 | 7.8% | 320 | | Torch brands | 4 | 11.9% | 320 | | Safety harness brands | 2 | 27.8% | 320 | - [Climbing harness brands](/demand/nz/categories/nz-climbing-harness-brands) - [Rope bag brands](/demand/nz/categories/nz-rope-bag-brands) - [Head torch brands](/demand/nz/categories/nz-head-torch-brands) - [Torch brands](/demand/nz/categories/nz-torch-brands) - [Safety harness brands](/demand/nz/categories/nz-safety-harness-brands) ## Top climbing harness brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Petzl was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Petzl is the joint most recommended of the four. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Black Diamond | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Petzl | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ocún | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Arc'teryx | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about climbing harness brands - Asked ChatGPT "Which climbing harness brand should I buy in New Zealand?": 1. Petzl, 2. Black Diamond - Asked ChatGPT "What are the best climbing harness brands in New Zealand?": 1. Petzl, 2. Black Diamond, 3. Ocún - Asked ChatGPT "What's the best climbing harness brand in New Zealand for sport climbing?": 1. Black Diamond, 2. Petzl, 3. Ocún - Searched Google, AI Overview "harness for climbing": 1. Black Diamond, 2. Petzl - Searched Google, AI Overview "sport climbing harness": 1. Black Diamond Not named in any answer: Arc'teryx. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Petzl changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Petzl in New Zealand held steady at 320. - Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand decreased from 2.5% to 1.7%. - Across the 12 months ending September 2026, Petzl’s share of searches among climbing harness brands in New Zealand peaked at 2.6% in November 2025 and was lowest at 1.4% in August 2026. - Across the 12 months ending September 2026, Petzl’s share of searches among rope bag brands in New Zealand decreased from 2.5% to 1.8%. - Across the 12 months ending September 2026, Petzl’s share of searches among rope bag brands in New Zealand peaked at 2.7% in November 2025 and was lowest at 1.4% in August 2026. - Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand decreased from 9.3% to 7.8%. - Across the 12 months ending September 2026, Petzl’s share of searches among head torch brands in New Zealand peaked at 10.8% in November 2025 and was lowest at 5.5% in April 2026. - Across the 12 months ending September 2026, Petzl fell from 4th to 5th among head torch brands in New Zealand. - Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand decreased from 13.4% to 11.9%. - Across the 12 months ending September 2026, Petzl’s share of searches among torch brands in New Zealand peaked at 16% in November 2025 and was lowest at 6.6% in April 2026. - Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand decreased from 30.2% to 27.8%. - Across the 12 months ending September 2026, Petzl’s share of searches among safety harness brands in New Zealand peaked at 30.2% in November 2025 and was lowest at 18.8% in March 2026. ## How did search popularity change for New Zealand climbing harness brands in September 2026? - In September 2026, Black Diamond gained share of searches among climbing harness brands in New Zealand, from 9.8% to 11.8%. - In September 2026, Arc'teryx lost share of searches among climbing harness brands in New Zealand, from 88.6% to 86.4%. ## How did search popularity change for New Zealand rope bag brands in September 2026? - In September 2026, Black Diamond gained share of searches among rope bag brands in New Zealand, from 9.9% to 11.8%. - In September 2026, Arc'teryx lost share of searches among rope bag brands in New Zealand, from 88.7% to 86.4%. ## How did search popularity change for New Zealand head torch brands in September 2026? - In September 2026, Black Diamond gained share of searches among head torch brands in New Zealand, from 45% to 52.7%. - In September 2026, Petzl gained share of searches among head torch brands in New Zealand, from 6.5% to 7.8%. - In September 2026, Fenix lost share of searches among head torch brands in New Zealand, from 14.4% to 8.5%. - In September 2026, Ledlenser lost share of searches among head torch brands in New Zealand, from 20.3% to 17.6%. - In September 2026, Nitecore rose from 4th to 3rd among head torch brands in New Zealand. ## How did search popularity change for New Zealand torch brands in September 2026? - In September 2026, Petzl overtook Fenix to rank 4th among torch brands in New Zealand, with 11.9% of the searches. - In September 2026, Nitecore gained share of searches among torch brands in New Zealand, from 15.5% to 20.4%. - In September 2026, Ledlenser gained share of searches among torch brands in New Zealand, from 22.7% to 26.8%. - In September 2026, Energizer lost share of searches among torch brands in New Zealand, from 45.7% to 35.7%. - In September 2026, Fenix lost share of searches among torch brands in New Zealand, from 8.9% to 5.2%. ## How did search popularity change for New Zealand safety harness brands in September 2026? - In September 2026, KStrong gained share of searches among safety harness brands in New Zealand, from 6.2% to 8.7%. - In September 2026, Aspiring Safety lost share of searches among safety harness brands in New Zealand, from 63.7% to 62.6%. - In September 2026, SpanSet lost share of searches among safety harness brands in New Zealand, from 1.8% to 0.87%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Climbing harness brands | 320 | 2.5% | 3 | | Nov 2025 | Climbing harness brands | 390 | 2.6% | 3 | | Dec 2025 | Climbing harness brands | 260 | 1.7% | 3 | | Jan 2026 | Climbing harness brands | 320 | 2.1% | 3 | | Feb 2026 | Climbing harness brands | 260 | 2.1% | 3 | | Mar 2026 | Climbing harness brands | 260 | 2% | 3 | | Apr 2026 | Climbing harness brands | 260 | 1.6% | 3 | | May 2026 | Climbing harness brands | 320 | 2.1% | 3 | | Jun 2026 | Climbing harness brands | 320 | 1.7% | 3 | | Jul 2026 | Climbing harness brands | 320 | 1.6% | 3 | | Aug 2026 | Climbing harness brands | 320 | 1.4% | 3 | | Sep 2026 | Climbing harness brands | 320 | 1.7% | 3 | | Oct 2025 | Rope bag brands | 320 | 2.5% | 3 | | Nov 2025 | Rope bag brands | 390 | 2.7% | 3 | | Dec 2025 | Rope bag brands | 260 | 1.7% | 3 | | Jan 2026 | Rope bag brands | 320 | 2.1% | 3 | | Feb 2026 | Rope bag brands | 260 | 2.1% | 3 | | Mar 2026 | Rope bag brands | 260 | 2% | 3 | | Apr 2026 | Rope bag brands | 260 | 1.6% | 3 | | May 2026 | Rope bag brands | 320 | 2.1% | 3 | | Jun 2026 | Rope bag brands | 320 | 1.7% | 3 | | Jul 2026 | Rope bag brands | 320 | 1.6% | 3 | | Aug 2026 | Rope bag brands | 320 | 1.4% | 3 | | Sep 2026 | Rope bag brands | 320 | 1.8% | 3 | | Oct 2025 | Head torch brands | 320 | 9.3% | 4 | | Nov 2025 | Head torch brands | 390 | 10.8% | 4 | | Dec 2025 | Head torch brands | 260 | 7.4% | 5 | | Jan 2026 | Head torch brands | 320 | 9.6% | 4 | | Feb 2026 | Head torch brands | 260 | 8% | 5 | | Mar 2026 | Head torch brands | 260 | 6.8% | 5 | | Apr 2026 | Head torch brands | 260 | 5.5% | 5 | | May 2026 | Head torch brands | 320 | 6.7% | 5 | | Jun 2026 | Head torch brands | 320 | 6.8% | 5 | | Jul 2026 | Head torch brands | 320 | 6.3% | 5 | | Aug 2026 | Head torch brands | 320 | 6.5% | 5 | | Sep 2026 | Head torch brands | 320 | 7.8% | 5 | | Oct 2025 | Torch brands | 320 | 13.4% | 4 | | Nov 2025 | Torch brands | 390 | 16% | 4 | | Dec 2025 | Torch brands | 260 | 10.6% | 4 | | Jan 2026 | Torch brands | 320 | 13.7% | 4 | | Feb 2026 | Torch brands | 260 | 10.3% | 4 | | Mar 2026 | Torch brands | 260 | 8.9% | 4 | | Apr 2026 | Torch brands | 260 | 6.6% | 4 | | May 2026 | Torch brands | 320 | 8.4% | 4 | | Jun 2026 | Torch brands | 320 | 9.2% | 5 | | Jul 2026 | Torch brands | 320 | 7.7% | 5 | | Aug 2026 | Torch brands | 320 | 7.3% | 5 | | Sep 2026 | Torch brands | 320 | 11.9% | 4 | | Oct 2025 | Safety harness brands | 320 | 30.2% | 2 | | Nov 2025 | Safety harness brands | 390 | 30.2% | 2 | | Dec 2025 | Safety harness brands | 260 | 26% | 2 | | Jan 2026 | Safety harness brands | 320 | 25.4% | 2 | | Feb 2026 | Safety harness brands | 260 | 23.9% | 2 | | Mar 2026 | Safety harness brands | 260 | 18.8% | 2 | | Apr 2026 | Safety harness brands | 260 | 23.9% | 2 | | May 2026 | Safety harness brands | 320 | 27.6% | 2 | | Jun 2026 | Safety harness brands | 320 | 27.8% | 2 | | Jul 2026 | Safety harness brands | 320 | 28.3% | 2 | | Aug 2026 | Safety harness brands | 320 | 28.3% | 2 | | Sep 2026 | Safety harness brands | 320 | 27.8% | 2 | ## How are Petzl’s branded searches counted? Brandwave collects information about searches that people make online using Petzl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “petzl” ## Which climbing harness brands compete with Petzl? - [Arc'teryx](/demand/nz/brands/arcteryx): Head-to-head: /demand/nz/compare/arcteryx-vs-petzl - [Black Diamond](/demand/nz/brands/black-diamond): Head-to-head: /demand/nz/compare/black-diamond-vs-petzl - [Ocún](/demand/nz/brands/ocun): Head-to-head: /demand/nz/compare/ocun-vs-petzl ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Petzl: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/petzl This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/petzl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.