--- title: "Pettinice: search popularity in New Zealand" description: "Pettinice makes icing and fondant in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pettinice" publisher: "Brandwave" --- # Pettinice: search popularity in New Zealand Pettinice makes icing and fondant in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pettinice - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among baking brands**: 0.95% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Baking brands | 6 | 0.95% | 90 | - [Baking brands](/demand/nz/categories/nz-baking-brands) ## Top baking brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pettinice did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Edmonds | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chelsea | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Pams | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Betty Crocker | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Champion Flour | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pettinice | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about baking brands - Asked ChatGPT "Which baking brand should I buy in New Zealand?": 1. Edmonds, 2. Pams - Asked ChatGPT "What are the best baking brands in New Zealand?": 1. Edmonds, 2. Chelsea, 3. Pams - Asked ChatGPT "What's the best baking brand in New Zealand for everyday baking?": 1. Edmonds, 2. Chelsea, 3. Pams - Searched Google, AI Overview "cake mix nz": 1. Edmonds, 2. Betty Crocker - Searched Google, AI Overview "icing sugar nz": 1. Chelsea Not named in any answer: Champion Flour and Pettinice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Pettinice changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pettinice in New Zealand rose from 70 to 90. - Across the 12 months ending September 2026, Pettinice’s share of searches among baking brands in New Zealand held steady, from 0.71% to 0.95%. ## How did search popularity change for New Zealand baking brands in September 2026? - In September 2026, Edmonds gained share of searches among baking brands in New Zealand, from 15.1% to 16.1%. - In September 2026, Chelsea gained share of searches among baking brands in New Zealand, from 49.5% to 50.2%. - In September 2026, Pams lost share of searches among baking brands in New Zealand, from 12.6% to 11.3%. - Estimated monthly branded searches for Betty Crocker in New Zealand rose 43.4% over 12 measured months, from 830 to 1.2K in September 2026. - Estimated monthly branded searches for Pettinice in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026. - Estimated monthly branded searches for Champion Flour in New Zealand rose 15.1% over 12 measured months, from 730 to 840 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baking brands | 70 | 0.71% | 6 | | Nov 2025 | Baking brands | 70 | 0.83% | 6 | | Dec 2025 | Baking brands | 70 | 0.74% | 6 | | Jan 2026 | Baking brands | 40 | 0.43% | 6 | | Feb 2026 | Baking brands | 50 | 0.6% | 6 | | Mar 2026 | Baking brands | 70 | 0.68% | 6 | | Apr 2026 | Baking brands | 40 | 0.39% | 6 | | May 2026 | Baking brands | 70 | 0.64% | 6 | | Jun 2026 | Baking brands | 70 | 0.7% | 6 | | Jul 2026 | Baking brands | 50 | 0.51% | 6 | | Aug 2026 | Baking brands | 70 | 0.63% | 6 | | Sep 2026 | Baking brands | 90 | 0.95% | 6 | ## How are Pettinice’s branded searches counted? Brandwave collects information about searches that people make online using Pettinice’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pettinice” ## Which baking brands compete with Pettinice? - [Chelsea](/demand/nz/brands/chelsea): Head-to-head: /demand/nz/compare/chelsea-vs-pettinice - [Edmonds](/demand/nz/brands/edmonds): Head-to-head: /demand/nz/compare/edmonds-vs-pettinice - [Betty Crocker](/demand/nz/brands/betty-crocker): Head-to-head: /demand/nz/compare/betty-crocker-vs-pettinice - [Pams](/demand/nz/brands/pams): Head-to-head: /demand/nz/compare/pams-vs-pettinice - [Champion Flour](/demand/nz/brands/champion-flour): Head-to-head: /demand/nz/compare/champion-flour-vs-pettinice ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pettinice: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pettinice This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pettinice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.