--- title: "Pets Warehouse: search popularity in New Zealand" description: "A New Zealand online pet supplies store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pets-warehouse" publisher: "Brandwave" --- # Pets Warehouse: search popularity in New Zealand A New Zealand online pet supplies store. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pets Warehouse - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet supplies retailers**: 0.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | pet supplies retailers | 6 | 0.8% | 880 | - [New Zealand pet supplies retailers](/demand/nz/categories/nz-pet-supplies-retailers) ## Top pet supplies retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pets Warehouse was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pets Warehouse is the fourth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Petstock | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Animates | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Petdirect | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pets Warehouse | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Raw Essentials | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pet.kiwi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet supplies retailers - Asked ChatGPT "Which pet supplies store should I shop at in New Zealand?": 1. Animates, 2. Petstock, 3. Petdirect - Asked ChatGPT "What are the best pet supplies stores in New Zealand?": 1. Animates, 2. Petstock, 3. Petdirect, 4. Pets Warehouse - Asked ChatGPT "What's the best pet supplies store in New Zealand for pet food and supplies?": 1. Petdirect, 2. Animates, 3. Petstock - Searched Google, AI Overview "pet supplies nz": 1. Petstock, 2. Pets Warehouse - Searched Google, AI Overview "pet food nz": named none of the brands we track Not named in any answer: Raw Essentials and Pet.kiwi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How has branded search demand for Pets Warehouse changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pets Warehouse in New Zealand rose from 720 to 880. - Across the 12 months ending September 2026, Pets Warehouse’s share of searches among pet supplies retailers in New Zealand held steady, from 0.59% to 0.8%. ## How did search popularity change for New Zealand pet supplies retailers in September 2026? - In September 2026, Petdirect overtook Petstock to rank 2nd among pet supplies retailers in New Zealand, with 24.6% of the searches. - In September 2026, Petstock gained share of searches among pet supplies retailers in New Zealand, from 22.2% to 24.6%. - In September 2026, Animates lost share of searches among pet supplies retailers in New Zealand, from 49.7% to 44.9%. - Estimated monthly branded searches for Pets Warehouse in New Zealand rose 22.2% over 12 measured months, from 720 to 880 in September 2026. - Estimated monthly branded searches for Pet.kiwi in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Raw Essentials in New Zealand fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | pet supplies retailers | 720 | 0.59% | 6 | | Nov 2025 | pet supplies retailers | 720 | 0.54% | 6 | | Dec 2025 | pet supplies retailers | 880 | 0.65% | 6 | | Jan 2026 | pet supplies retailers | 880 | 0.72% | 6 | | Feb 2026 | pet supplies retailers | 720 | 0.64% | 6 | | Mar 2026 | pet supplies retailers | 720 | 0.59% | 6 | | Apr 2026 | pet supplies retailers | 880 | 0.72% | 6 | | May 2026 | pet supplies retailers | 880 | 0.72% | 6 | | Jun 2026 | pet supplies retailers | 720 | 0.62% | 6 | | Jul 2026 | pet supplies retailers | 880 | 0.75% | 6 | | Aug 2026 | pet supplies retailers | 880 | 0.72% | 6 | | Sep 2026 | pet supplies retailers | 880 | 0.8% | 6 | ## How are Pets Warehouse’s branded searches counted? Brandwave collects information about searches that people make online using Pets Warehouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pets warehouse” ## Which pet supplies retailers compete with Pets Warehouse? - [Animates](/demand/nz/brands/animates): Head-to-head: /demand/nz/compare/animates-vs-pets-warehouse - [Petdirect](/demand/nz/brands/petdirect): Head-to-head: /demand/nz/compare/petdirect-vs-pets-warehouse - [Petstock](/demand/nz/brands/petstock): Head-to-head: /demand/nz/compare/pets-warehouse-vs-petstock - [Raw Essentials](/demand/nz/brands/raw-essentials): Head-to-head: /demand/nz/compare/pets-warehouse-vs-raw-essentials - [Pet.kiwi](/demand/nz/brands/pet-kiwi): Head-to-head: /demand/nz/compare/pet-kiwi-vs-pets-warehouse ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pets Warehouse: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pets-warehouse This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pets-warehouse. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.