--- title: "Petrek: search popularity in New Zealand" description: "Petrek is a pet GPS tracker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/petrek" publisher: "Brandwave" --- # Petrek: search popularity in New Zealand Petrek is a pet GPS tracker brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Petrek - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pet GPS tracker brands**: 0.12% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet GPS tracker brands | 5 | 0.12% | 30 | - [Pet GPS tracker brands](/demand/nz/categories/nz-pet-gps-trackers) ## Top pet GPS tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Petrek was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Petrek is the second most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tractive | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Petrek | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Garmin | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Apple AirTag | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Fi | 5th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about pet GPS tracker brands - Asked ChatGPT "Which pet GPS tracker brand should I buy in New Zealand?": 1. Tractive, 2. Petrek, 3. Apple AirTag - Asked ChatGPT "What are the best pet GPS tracker brands in New Zealand?": 1. Tractive, 2. Petrek, 3. Garmin, 4. Apple AirTag - Asked ChatGPT "What's the best pet GPS tracker brand in New Zealand for my dog?": 1. Tractive, 2. Garmin, 3. Apple AirTag - Searched Google, AI Overview "pet gps tracker nz": 1. Tractive, 2. Petrek - Searched Google, AI Overview "dog tracker nz": 1. Tractive, 2. Petrek, 3. Garmin, 4. Apple AirTag, 5. Fi Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Petrek changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Petrek in New Zealand fell from 40 to 30. - Across the 12 months ending September 2026, Petrek’s share of searches among pet GPS tracker brands in New Zealand held steady, from 0.17% to 0.12%. ## How did search popularity change for New Zealand pet GPS tracker brands in September 2026? - In September 2026, Garmin gained share of searches among pet GPS tracker brands in New Zealand, from 56% to 61.1%. - In September 2026, Apple AirTag lost share of searches among pet GPS tracker brands in New Zealand, from 36.8% to 32.2%. - In September 2026, Tractive lost share of searches among pet GPS tracker brands in New Zealand, from 7% to 6.5%. - Estimated monthly branded searches for Fi in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. - Estimated monthly branded searches for Petrek in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet GPS tracker brands | 40 | 0.17% | 5 | | Nov 2025 | Pet GPS tracker brands | 30 | 0.09% | 5 | | Dec 2025 | Pet GPS tracker brands | 50 | 0.18% | 5 | | Jan 2026 | Pet GPS tracker brands | 70 | 0.27% | 4 | | Feb 2026 | Pet GPS tracker brands | 30 | 0.13% | 5 | | Mar 2026 | Pet GPS tracker brands | 40 | 0.16% | 5 | | Apr 2026 | Pet GPS tracker brands | 40 | 0.16% | 5 | | May 2026 | Pet GPS tracker brands | 20 | 0.08% | 5 | | Jun 2026 | Pet GPS tracker brands | 30 | 0.12% | 5 | | Jul 2026 | Pet GPS tracker brands | 30 | 0.12% | 5 | | Aug 2026 | Pet GPS tracker brands | 20 | 0.07% | 5 | | Sep 2026 | Pet GPS tracker brands | 30 | 0.12% | 5 | ## How are Petrek’s branded searches counted? Brandwave collects information about searches that people make online using Petrek’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “petrek” ## Which pet GPS tracker brands compete with Petrek? - [Garmin](/demand/nz/brands/garmin): Head-to-head: /demand/nz/compare/garmin-vs-petrek - [Apple AirTag](/demand/nz/brands/apple-airtag): Head-to-head: /demand/nz/compare/apple-airtag-vs-petrek - [Tractive](/demand/nz/brands/tractive): Head-to-head: /demand/nz/compare/petrek-vs-tractive - [Fi](/demand/nz/brands/fi-dog-collar): Head-to-head: /demand/nz/compare/fi-dog-collar-vs-petrek ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Petrek: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/petrek This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/petrek. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.