---
title: "Peter Alexander: search popularity and Share of Search in New Zealand"
description: "Peter Alexander makes sleepwear or loungewear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/peter-alexander"
publisher: "Brandwave"
---

# Peter Alexander: search popularity and Share of Search in New Zealand

Peter Alexander makes sleepwear or loungewear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Peter Alexander
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among sleepwear and loungewear brands**: 94.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sleepwear and loungewear brands | 1 | 94.3% | 74.2K |

- [Sleepwear and loungewear brands](/demand/nz/categories/nz-sleepwear-brands)

## How has branded search demand for Peter Alexander changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Peter Alexander in New Zealand fell from 94.6K to 74.2K.
- Across the 11 months ending August 2026, Peter Alexander’s estimated Share of Search among sleepwear and loungewear brands in New Zealand peaked at 96.1% in June 2026 and was lowest at 92.7% in April 2026.

## How did search popularity change for New Zealand sleepwear and loungewear brands in August 2026?

- In August 2026, Peter Alexander gained estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 93.4% to 94.3%.
- In August 2026, Papinelle lost estimated Share of Search among sleepwear and loungewear brands in New Zealand, from 6.1% to 5.4%.
- Estimated monthly branded searches for Gingerlilly in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.
- Estimated monthly branded searches for Homebodii in New Zealand fell 21.4% over 11 measured months, from 280 to 220 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sleepwear and loungewear brands | 94.6K | 94.4% | 1 |
| Nov 2025 | Sleepwear and loungewear brands | 133K | 94.8% | 1 |
| Dec 2025 | Sleepwear and loungewear brands | 185K | 95.4% | 1 |
| Jan 2026 | Sleepwear and loungewear brands | 101K | 94.4% | 1 |
| Feb 2026 | Sleepwear and loungewear brands | 63.3K | 93.1% | 1 |
| Mar 2026 | Sleepwear and loungewear brands | 93.8K | 95.1% | 1 |
| Apr 2026 | Sleepwear and loungewear brands | 77.9K | 92.7% | 1 |
| May 2026 | Sleepwear and loungewear brands | 90.6K | 93.8% | 1 |
| Jun 2026 | Sleepwear and loungewear brands | 134K | 96.1% | 1 |
| Jul 2026 | Sleepwear and loungewear brands | 64K | 93.4% | 1 |
| Aug 2026 | Sleepwear and loungewear brands | 74.2K | 94.3% | 1 |
| Sep 2026 | Sleepwear and loungewear brands | — | — | — |

## How is Peter Alexander measured?

Brandwave collects information about searches that people make online using Peter Alexander’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “peter alexander”
- “peter alexander bayfair”
- “peter alexander black friday sale”
- “peter alexander botany”
- “peter alexander christmas”
- “peter alexander christmas pjs”
- “peter alexander loungewear”
- “peter alexander men”
- “peter alexander near me”
- “peter alexander nz”
- “peter alexander online”
- “peter alexander outlet”
- “peter alexander pajamas”
- “peter alexander pjs”
- “peter alexander queen st”
- “peter alexander queensgate”
- “peter alexander sale”
- “peter alexander shop”
- “peter alexander silk pajamas”
- “peter alexander sleepwear”
- “peter alexander st lukes”
- “peteralexander”
- “peteralexander co nz”
- “peteralexander nz”
- “peteralexander pjs”
- “peteralexander sleepwear”

## Which sleepwear and loungewear brands compete with Peter Alexander?

- [Papinelle](/demand/nz/brands/papinelle): Head-to-head: /demand/nz/compare/papinelle-vs-peter-alexander
- [Homebodii](/demand/nz/brands/homebodii): Head-to-head: /demand/nz/compare/homebodii-vs-peter-alexander
- [Gingerlilly](/demand/nz/brands/gingerlilly): Head-to-head: /demand/nz/compare/gingerlilly-vs-peter-alexander

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Peter Alexander: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/peter-alexander

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/peter-alexander. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.