---
title: "Pet-n-Sur: search popularity and Share of Search in New Zealand"
description: "Pet-n-Sur offers pet insurance in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pet-n-sur"
publisher: "Brandwave"
---

# Pet-n-Sur: search popularity and Share of Search in New Zealand

Pet-n-Sur offers pet insurance in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pet-n-Sur
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pet insurers**: 11.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet insurers | 3 | 11.3% | 2.3K |

- [Pet insurers](/demand/nz/categories/nz-pet-insurers)

## How has branded search demand for Pet-n-Sur changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pet-n-Sur in New Zealand held steady at 2.3K.
- Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand decreased from 12% to 11.3%.
- Across the 11 months ending August 2026, Pet-n-Sur’s estimated Share of Search among pet insurers in New Zealand peaked at 14.7% in November 2025 and was lowest at 10.4% in January 2026.

## How did search popularity change for New Zealand pet insurers in August 2026?

- In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
- In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
- In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
- In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet insurers | 2.3K | 12% | 3 |
| Nov 2025 | Pet insurers | 3K | 14.7% | 3 |
| Dec 2025 | Pet insurers | 2.4K | 12.3% | 3 |
| Jan 2026 | Pet insurers | 2.4K | 10.4% | 5 |
| Feb 2026 | Pet insurers | 2.3K | 11.3% | 3 |
| Mar 2026 | Pet insurers | 2.6K | 11.4% | 3 |
| Apr 2026 | Pet insurers | 2.7K | 12.9% | 3 |
| May 2026 | Pet insurers | 2.8K | 12% | 3 |
| Jun 2026 | Pet insurers | 2.8K | 12.3% | 3 |
| Jul 2026 | Pet insurers | 3K | 14.2% | 3 |
| Aug 2026 | Pet insurers | 2.3K | 11.3% | 3 |
| Sep 2026 | Pet insurers | — | — | — |

## How is Pet-n-Sur measured?

Brandwave collects information about searches that people make online using Pet-n-Sur’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pet n sur”
- “pet n sur contact”
- “pet n sur new zealand”
- “petnsur”
- “petnsur claims”
- “petnsur co nz”

## Which pet insurers compete with Pet-n-Sur?

- [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-pet-n-sur
- [Southern Cross Pet Insurance](/demand/nz/brands/southern-cross-pet-insurance): Head-to-head: /demand/nz/compare/pet-n-sur-vs-southern-cross-pet-insurance
- [PD Insurance](/demand/nz/brands/pd-insurance): Head-to-head: /demand/nz/compare/pd-insurance-vs-pet-n-sur
- [Petcover](/demand/nz/brands/petcover): Head-to-head: /demand/nz/compare/pet-n-sur-vs-petcover

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pet-n-Sur: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pet-n-sur

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pet-n-sur. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.