---
title: "Persil: search popularity and Share of Search in New Zealand"
description: "Persil makes laundry detergent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/persil"
publisher: "Brandwave"
---

# Persil: search popularity and Share of Search in New Zealand

Persil makes laundry detergent sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Persil
- **Owned by**: Unilever
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among laundry detergent brands**: 39.9%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Laundry detergent brands | 2 | 39.9% | 7.4K |

- [Laundry detergent brands](/demand/nz/categories/nz-laundry-detergent-brands)

## How has branded search demand for Persil changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Persil in New Zealand rose from 5K to 7.4K.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand increased from 36.1% to 39.9%.
- Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands in New Zealand peaked at 39.9% in August 2026 and was lowest at 32% in November 2025.

## How did search popularity change for New Zealand laundry detergent brands in August 2026?

- In August 2026, Persil gained estimated Share of Search among laundry detergent brands in New Zealand, from 39.2% to 39.9%.
- In August 2026, Cold Power lost estimated Share of Search among laundry detergent brands in New Zealand, from 4.5% to 3.5%.
- ecostore’s estimated Share of Search among laundry detergent brands in New Zealand has lost ground for 3 months in a row, from 52.2% to 47.6% in August 2026.
- Estimated monthly branded searches for Omo in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Laundry detergent brands | 5K | 36.1% | 2 |
| Nov 2025 | Laundry detergent brands | 4.9K | 32% | 2 |
| Dec 2025 | Laundry detergent brands | 4.6K | 36.7% | 2 |
| Jan 2026 | Laundry detergent brands | 5.9K | 38.6% | 2 |
| Feb 2026 | Laundry detergent brands | 4.6K | 36.2% | 2 |
| Mar 2026 | Laundry detergent brands | 5.7K | 38.9% | 2 |
| Apr 2026 | Laundry detergent brands | 5.4K | 36.8% | 2 |
| May 2026 | Laundry detergent brands | 5.3K | 36% | 2 |
| Jun 2026 | Laundry detergent brands | 5.7K | 37.7% | 2 |
| Jul 2026 | Laundry detergent brands | 6.8K | 39.2% | 2 |
| Aug 2026 | Laundry detergent brands | 7.4K | 39.9% | 2 |
| Sep 2026 | Laundry detergent brands | — | — | — |

## How is Persil measured?

Brandwave collects information about searches that people make online using Persil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “laundry persil”
- “pak n save persil”
- “persil”
- “persil 2kg”
- “persil 4kg”
- “persil 4l”
- “persil 5 kg”
- “persil 6kg”
- “persil detergent”
- “persil expert”
- “persil gold”
- “persil laundry liquid”
- “persil near me”
- “persil nz”
- “persil online”
- “persil pak n save”
- “persil ultimate”
- “persil ultimate 4kg”

## Which laundry detergent brands compete with Persil?

- [ecostore](/demand/nz/brands/ecostore): Head-to-head: /demand/nz/compare/ecostore-vs-persil
- [Earthwise](/demand/nz/brands/earthwise): Head-to-head: /demand/nz/compare/earthwise-vs-persil
- [Cold Power](/demand/nz/brands/cold-power): Head-to-head: /demand/nz/compare/cold-power-vs-persil
- [Omo](/demand/nz/brands/omo): Head-to-head: /demand/nz/compare/omo-vs-persil

## Who owns Persil?

Persil is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand.

- [Unilever](/demand/nz/companies/unilever): Owns 15 tracked brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Who owns Persil?

Persil is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Lipton, Lux, Lynx, Magnum, Omo, Rexona, Sunlight, TRESemmé and Vaseline, owned by the same company, in New Zealand.

## Cite this page

Brandwave. "Persil: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/persil

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/persil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.