---
title: "Perpetual Guardian: search popularity and Share of Search in New Zealand"
description: "Perpetual Guardian provides will and estate services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/perpetual-guardian"
publisher: "Brandwave"
---

# Perpetual Guardian: search popularity and Share of Search in New Zealand

Perpetual Guardian provides will and estate services in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Perpetual Guardian
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among will and estate services**: 25.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Will and estate services | 2 | 25.5% | 2.7K |

- [Will and estate services](/demand/nz/categories/nz-will-and-estate-services)

## How has branded search demand for Perpetual Guardian changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Perpetual Guardian in New Zealand held steady at 2.7K.
- Across the 11 months ending August 2026, Perpetual Guardian’s estimated Share of Search among will and estate services in New Zealand increased from 9.9% to 25.5%.
- Across the 11 months ending August 2026, Perpetual Guardian’s estimated Share of Search among will and estate services in New Zealand peaked at 28% in July 2026 and was lowest at 9.9% in October 2025.

## How did search popularity change for New Zealand will and estate services in August 2026?

- In August 2026, Public Trust gained estimated Share of Search among will and estate services in New Zealand, from 67.4% to 70.3%.
- In August 2026, Perpetual Guardian lost estimated Share of Search among will and estate services in New Zealand, from 28% to 25.5%.
- Estimated monthly branded searches for Footprint in New Zealand rose 41.9% over 11 measured months, from 310 to 440 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Will and estate services | 2.7K | 9.9% | 2 |
| Nov 2025 | Will and estate services | 2.6K | 25.7% | 2 |
| Dec 2025 | Will and estate services | 1.8K | 22.3% | 2 |
| Jan 2026 | Will and estate services | 2.1K | 24.5% | 2 |
| Feb 2026 | Will and estate services | 2.6K | 26.1% | 2 |
| Mar 2026 | Will and estate services | 2.7K | 25.5% | 2 |
| Apr 2026 | Will and estate services | 2.1K | 17.1% | 2 |
| May 2026 | Will and estate services | 2.2K | 25.3% | 2 |
| Jun 2026 | Will and estate services | 2.2K | 25.2% | 2 |
| Jul 2026 | Will and estate services | 2.6K | 28% | 2 |
| Aug 2026 | Will and estate services | 2.7K | 25.5% | 2 |
| Sep 2026 | Will and estate services | — | — | — |

## How is Perpetual Guardian measured?

Brandwave collects information about searches that people make online using Perpetual Guardian’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “perpetual guardian”
- “perpetual guardian grants”
- “perpetual guardian near me”
- “perpetual guardian new zealand”
- “perpetual guardian nz”
- “perpetual guardian trust”
- “perpetual guardian will”
- “perpetual guardian wills”
- “perpetualguardian”

## Which will and estate services compete with Perpetual Guardian?

- [Public Trust](/demand/nz/brands/public-trust): Head-to-head: /demand/nz/compare/perpetual-guardian-vs-public-trust
- [Footprint](/demand/nz/brands/footprint): Head-to-head: /demand/nz/compare/footprint-vs-perpetual-guardian

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Perpetual Guardian: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/perpetual-guardian

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/perpetual-guardian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.