--- title: "Performance Pilates: search popularity in New Zealand" description: "Performance Pilates is a pilates studio in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/performance-pilates" publisher: "Brandwave" --- # Performance Pilates: search popularity in New Zealand Performance Pilates is a pilates studio in Wellington. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Performance Pilates - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Wellington Pilates studios**: 2.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Wellington Pilates studios | 6 | 2.4% | 40 | - [Wellington Pilates studios](/demand/nz/locations/wellington/pilates-studios) ## Top Wellington Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Performance Pilates appeared in all three answers. Performance Pilates is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Reform Fitness | 1st | 3 of 3 | 3 of 3 | | Thrive Pilates | 2nd | 3 of 3 | 3 of 3 | | Soul Pilates | 3rd | 2 of 3 | 2 of 3 | | Tiaki Physio + Pilates | 4th | 2 of 3 | 2 of 3 | | Performance Pilates | 5th | 3 of 3 | 3 of 3 | | ARC Wellness | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Wellington, New Zealand?": 1. Reform Fitness, 2. Thrive Pilates, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What are the best Pilates studios in Wellington, New Zealand?": 1. Thrive Pilates, 2. Reform Fitness, 3. Soul Pilates, 4. Tiaki Physio + Pilates, 5. Performance Pilates - Asked ChatGPT "What's the best Pilates studio in Wellington, New Zealand for core strength?": 1. Reform Fitness, 2. Thrive Pilates, 3. Performance Pilates Not named in any answer: ARC Wellness. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Performance Pilates changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Performance Pilates in New Zealand fell from 100 to 50. - Across the 12 months ending September 2026, Performance Pilates’ share of searches among Wellington Pilates studios in New Zealand decreased from 5.1% to 2.4%. - Across the 12 months ending September 2026, Performance Pilates’ share of searches among Wellington Pilates studios in New Zealand peaked at 5.1% in October 2025 and was lowest at 2.1% in May 2026. - Across the 12 months ending September 2026, Performance Pilates fell from 5th to 6th among Wellington Pilates studios in New Zealand. ## How did search popularity change for New Zealand Wellington Pilates studios in September 2026? - In September 2026, Soul Pilates gained share of searches among Wellington Pilates studios in New Zealand, from 24.4% to 28.9%. - In September 2026, Reform Fitness gained share of searches among Wellington Pilates studios in New Zealand, from 46.9% to 47.6%. - In September 2026, Tiaki Physio + Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 13.1% to 10.2%. - In September 2026, ARC Wellness lost share of searches among Wellington Pilates studios in New Zealand, from 5.6% to 4.2%. - In September 2026, Performance Pilates lost share of searches among Wellington Pilates studios in New Zealand, from 3.1% to 2.4%. - Estimated monthly branded searches for Thrive Pilates in New Zealand fell 50% over 12 measured months, from 220 to 110 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Wellington Pilates studios | 80 | 5.1% | 5 | | Nov 2025 | Wellington Pilates studios | 50 | 3.4% | 6 | | Dec 2025 | Wellington Pilates studios | 40 | 3.2% | 6 | | Jan 2026 | Wellington Pilates studios | 50 | 3.3% | 6 | | Feb 2026 | Wellington Pilates studios | 30 | 2.4% | 6 | | Mar 2026 | Wellington Pilates studios | 40 | 2.4% | 6 | | Apr 2026 | Wellington Pilates studios | 40 | 2.2% | 6 | | May 2026 | Wellington Pilates studios | 40 | 2.1% | 6 | | Jun 2026 | Wellington Pilates studios | 40 | 2.1% | 6 | | Jul 2026 | Wellington Pilates studios | 40 | 2.2% | 6 | | Aug 2026 | Wellington Pilates studios | 50 | 3.1% | 6 | | Sep 2026 | Wellington Pilates studios | 40 | 2.4% | 6 | ## How are Performance Pilates’ branded searches counted? Brandwave collects information about searches that people make online using Performance Pilates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “performance pilates” - “performance pilates wellington” ## Which Wellington Pilates studios compete with Performance Pilates? - [Reform Fitness](/demand/nz/brands/reform-fitness): Head-to-head: /demand/nz/compare/performance-pilates-vs-reform-fitness - [Soul Pilates](/demand/nz/brands/soul-pilates): Head-to-head: /demand/nz/compare/performance-pilates-vs-soul-pilates - [Tiaki Physio + Pilates](/demand/nz/brands/tiaki-physio-plus-pilates): Head-to-head: /demand/nz/compare/performance-pilates-vs-tiaki-physio-plus-pilates - [Thrive Pilates](/demand/nz/brands/thrive-pilates): Head-to-head: /demand/nz/compare/performance-pilates-vs-thrive-pilates - [ARC Wellness](/demand/nz/brands/arc-wellness): Head-to-head: /demand/nz/compare/arc-wellness-vs-performance-pilates ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Performance Pilates: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/performance-pilates This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/performance-pilates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.