---
title: "Pepsi: search popularity and Share of Search in New Zealand"
description: "Pepsi is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pepsi"
publisher: "Brandwave"
---

# Pepsi: search popularity and Share of Search in New Zealand

Pepsi is a soft drink brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pepsi
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among soft drink brands**: 14.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Soft drink brands | 2 | 14.6% | 7.5K |

- [Soft drink brands](/demand/nz/categories/nz-soft-drink-brands)

## How has branded search demand for Pepsi changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pepsi in New Zealand rose from 5.3K to 7.5K.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand increased from 11.8% to 14.6%.
- Across the 11 months ending August 2026, Pepsi’s estimated Share of Search among soft drink brands in New Zealand peaked at 15% in July 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Pepsi rose from 3rd to 2nd among soft drink brands in New Zealand.

## How did search popularity change for New Zealand soft drink brands in August 2026?

- In August 2026, Karma Drinks gained estimated Share of Search among soft drink brands in New Zealand, from 3.2% to 4.1%.
- In August 2026, Bundaberg lost estimated Share of Search among soft drink brands in New Zealand, from 9.2% to 8.5%.
- Estimated monthly branded searches for Pepsi in New Zealand rose 41.3% over 11 measured months, from 5.3K to 7.5K in August 2026.
- Estimated monthly branded searches for Coca-Cola in New Zealand rose 15.5% over 11 measured months, from 24.4K to 28.2K in August 2026.
- Estimated monthly branded searches for Phoenix Organic in New Zealand fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Soft drink brands | 5.3K | 11.8% | 3 |
| Nov 2025 | Soft drink brands | 5.2K | 9.1% | 3 |
| Dec 2025 | Soft drink brands | 5K | 9.1% | 4 |
| Jan 2026 | Soft drink brands | 5.1K | 10.8% | 3 |
| Feb 2026 | Soft drink brands | 5.5K | 12.3% | 3 |
| Mar 2026 | Soft drink brands | 5.9K | 11.5% | 3 |
| Apr 2026 | Soft drink brands | 5.6K | 13% | 3 |
| May 2026 | Soft drink brands | 5.7K | 12.1% | 3 |
| Jun 2026 | Soft drink brands | 6.4K | 13.8% | 2 |
| Jul 2026 | Soft drink brands | 6.9K | 15% | 2 |
| Aug 2026 | Soft drink brands | 7.5K | 14.6% | 2 |
| Sep 2026 | Soft drink brands | — | — | — |

## How is Pepsi measured?

Brandwave collects information about searches that people make online using Pepsi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “diet pepsi”
- “pepsi”
- “pepsi 0”
- “pepsi 1 5 l”
- “pepsi blue”
- “pepsi cans”
- “pepsi com”
- “pepsi drink”
- “pepsi man”
- “pepsi max”
- “pepsi max can”
- “pepsi max vanilla”
- “pepsi near me”
- “pepsi new zealand”
- “pepsi nitrogen”
- “pepsi nz”
- “pepsi online”
- “pepsi soft drink”
- “sodastream pepsi”
- “sodastream pepsi max”
- “vanilla pepsi”
- “woolies pepsi max”

## Which soft drink brands compete with Pepsi?

- [Coca-Cola](/demand/nz/brands/coca-cola): Head-to-head: /demand/nz/compare/coca-cola-vs-pepsi
- [L&P](/demand/nz/brands/l-and-p): Head-to-head: /demand/nz/compare/l-and-p-vs-pepsi
- [Bundaberg](/demand/nz/brands/bundaberg): Head-to-head: /demand/nz/compare/bundaberg-vs-pepsi
- [Schweppes](/demand/nz/brands/schweppes): Head-to-head: /demand/nz/compare/pepsi-vs-schweppes
- [Karma Drinks](/demand/nz/brands/karma-drinks): Head-to-head: /demand/nz/compare/karma-drinks-vs-pepsi
- [Phoenix Organic](/demand/nz/brands/phoenix-organic)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pepsi: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pepsi

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pepsi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.