--- title: "People Central: search popularity in New Zealand" description: "People Central is a pre-employment assessment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/people-central" publisher: "Brandwave" --- # People Central: search popularity in New Zealand People Central is a pre-employment assessment platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: People Central - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among pre-employment assessment platforms**: 13.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pre-employment assessment platforms | 4 | 13.6% | 30 | - [Pre-employment assessment platforms](/demand/nz/categories/nz-pre-employment-assessment-platforms) ## Top pre-employment assessment platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, People Central was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. People Central is the second most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TestGorilla | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | People Central | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SkillCheck | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Vervoe | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | TestDome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harver | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about pre-employment assessment platforms - Asked ChatGPT "Which pre-employment assessment platform should I use in New Zealand?": 1. People Central, 2. TestGorilla, 3. Vervoe - Asked ChatGPT "What are the best pre-employment assessment platforms in New Zealand?": 1. TestGorilla, 2. Vervoe, 3. SkillCheck, 4. People Central - Asked ChatGPT "What's the best pre-employment assessment platform in New Zealand for a small hiring team?": 1. TestGorilla, 2. SkillCheck, 3. People Central - Searched Google, AI Overview "pre employment assessment platform": 1. Harver - Searched Google, AI Overview "candidate assessment software": 1. TestGorilla Not named in any answer: TestDome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for People Central changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for People Central in New Zealand fell from 50 to 30. - Across the 12 months ending September 2026, People Central’s share of searches among pre-employment assessment platforms in New Zealand decreased from 14.3% to 13.6%. - Across the 12 months ending September 2026, People Central’s share of searches among pre-employment assessment platforms in New Zealand peaked at 20.8% in November 2025 and was lowest at 10% in August 2026. - Across the 12 months ending September 2026, People Central fell from 3rd to 4th among pre-employment assessment platforms in New Zealand. ## How did search popularity change for New Zealand pre-employment assessment platforms in September 2026? - In September 2026, TestDome overtook TestGorilla to become the leader among pre-employment assessment platforms in New Zealand, with 40.9% of the searches. - In September 2026, SkillCheck overtook Vervoe to rank 5th among pre-employment assessment platforms in New Zealand, with 4.5% of the searches. - In September 2026, Harver gained share of searches among pre-employment assessment platforms in New Zealand, from 10% to 13.6%. - In September 2026, People Central gained share of searches among pre-employment assessment platforms in New Zealand, from 10% to 13.6%. - In September 2026, TestGorilla lost share of searches among pre-employment assessment platforms in New Zealand, from 56.7% to 22.7%. - In September 2026, Vervoe lost share of searches among pre-employment assessment platforms in New Zealand, from 6.7% to 4.5%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pre-employment assessment platforms | 50 | 14.3% | 3 | | Nov 2025 | Pre-employment assessment platforms | 50 | 20.8% | 3 | | Dec 2025 | Pre-employment assessment platforms | 30 | 16.7% | 4 | | Jan 2026 | Pre-employment assessment platforms | 40 | 15.4% | 4 | | Feb 2026 | Pre-employment assessment platforms | 40 | 14.8% | 4 | | Mar 2026 | Pre-employment assessment platforms | 50 | 16.1% | 3 | | Apr 2026 | Pre-employment assessment platforms | 40 | 14.3% | 4 | | May 2026 | Pre-employment assessment platforms | 30 | 13.6% | 4 | | Jun 2026 | Pre-employment assessment platforms | 40 | 14.8% | 3 | | Jul 2026 | Pre-employment assessment platforms | 40 | 15.4% | 3 | | Aug 2026 | Pre-employment assessment platforms | 30 | 10% | 4 | | Sep 2026 | Pre-employment assessment platforms | 30 | 13.6% | 4 | ## How are People Central’s branded searches counted? Brandwave collects information about searches that people make online using People Central’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “people central” ## Which pre-employment assessment platforms compete with People Central? - [TestDome](/demand/nz/brands/testdome): Head-to-head: /demand/nz/compare/people-central-vs-testdome - [TestGorilla](/demand/nz/brands/testgorilla): Head-to-head: /demand/nz/compare/people-central-vs-testgorilla - [Harver](/demand/nz/brands/harver): Head-to-head: /demand/nz/compare/harver-vs-people-central - [SkillCheck](/demand/nz/brands/skillcheck): Head-to-head: /demand/nz/compare/people-central-vs-skillcheck - [Vervoe](/demand/nz/brands/vervoe): Head-to-head: /demand/nz/compare/people-central-vs-vervoe ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "People Central: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/people-central This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/people-central. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.