---
title: "Pentel: search popularity in New Zealand"
description: "Pentel makes pens and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pentel"
publisher: "Brandwave"
---

# Pentel: search popularity in New Zealand

Pentel makes pens and art supplies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pentel
- **Market**: New Zealand
- **Measured month**: Sep 2026
- **Share of Search among art supply brands**: 7.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Art supply brands | 4 | 7.4% | 740 |
| Pen brands | 5 | 2% | 90 |

- [Art supply brands](/demand/nz/categories/nz-art-supply-brands)
- [Pen brands](/demand/nz/categories/nz-pen-brands)

## Top art supply brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pentel did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mont Marte | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Winsor & Newton | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Faber-Castell | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Posca | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Derwent | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Liquitex | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Crayola | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Copic | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Pentel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prismacolor | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about art supply brands

- Asked ChatGPT "Which art supply brand should I buy in New Zealand?": 1. Mont Marte, 2. Winsor & Newton, 3. Derwent, 4. Liquitex, 5. Faber-Castell
- Asked ChatGPT "What are the best art supply brands in New Zealand?": 1. Winsor & Newton, 2. Faber-Castell, 3. Liquitex, 4. Derwent, 5. Mont Marte
- Asked ChatGPT "What's the best art supply brand in New Zealand for painting and drawing?": 1. Mont Marte, 2. Derwent, 3. Liquitex, 4. Faber-Castell, 5. Winsor & Newton
- Searched Google, AI Overview "art supplies nz": 1. Mont Marte, 2. Posca, 3. Crayola, 4. Winsor & Newton, 5. Liquitex
- Searched Google, AI Overview "drawing supplies nz": 1. Posca, 2. Faber-Castell, 3. Copic

Not named in any answer: Pentel and Prismacolor.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How has branded search demand for Pentel changed in New Zealand over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Pentel in New Zealand held steady, from 730 to 740.
- Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands in New Zealand decreased from 9.1% to 7.4%.
- Across the 12 months ending September 2026, Pentel’s share of searches among art supply brands in New Zealand peaked at 9.2% in August 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Pentel’s share of searches among pen brands in New Zealand decreased from 3.9% to 2%.
- Across the 12 months ending September 2026, Pentel’s share of searches among pen brands in New Zealand peaked at 3.9% in October 2025 and was lowest at 1.8% in July 2026.

## How did search popularity change for New Zealand art supply brands in September 2026?

- In September 2026, Prismacolor overtook Copic to rank 5th among art supply brands in New Zealand, with 6.7% of the searches.
- In September 2026, Faber-Castell gained share of searches among art supply brands in New Zealand, from 13.3% to 14.8%.
- In September 2026, Posca gained share of searches among art supply brands in New Zealand, from 31.4% to 32.6%.
- In September 2026, Crayola gained share of searches among art supply brands in New Zealand, from 24.8% to 25.5%.
- In September 2026, Pentel lost share of searches among art supply brands in New Zealand, from 9.2% to 7.4%.
- In September 2026, Copic lost share of searches among art supply brands in New Zealand, from 6.4% to 5.7%.

## How did search popularity change for New Zealand pen brands in September 2026?

- In September 2026, Faber-Castell overtook BIC to become the leader among pen brands in New Zealand, with 31.5% of the searches.
- In September 2026, BIC gained share of searches among pen brands in New Zealand, from 29.3% to 31%.
- In September 2026, uni-ball lost share of searches among pen brands in New Zealand, from 24.3% to 19.3%.
- Estimated monthly branded searches for Pilot in New Zealand rose 20.8% over 12 measured months, from 530 to 640 in September 2026.
- Estimated monthly branded searches for Pentel in New Zealand fell 35.7% over 12 measured months, from 140 to 90 in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Art supply brands | 730 | 9.1% | 4 |
| Nov 2025 | Art supply brands | 660 | 6.6% | 5 |
| Dec 2025 | Art supply brands | 500 | 4.6% | 6 |
| Jan 2026 | Art supply brands | 680 | 8.1% | 4 |
| Feb 2026 | Art supply brands | 580 | 7.6% | 4 |
| Mar 2026 | Art supply brands | 800 | 8.3% | 4 |
| Apr 2026 | Art supply brands | 710 | 6.7% | 5 |
| May 2026 | Art supply brands | 890 | 7.8% | 4 |
| Jun 2026 | Art supply brands | 920 | 8.6% | 4 |
| Jul 2026 | Art supply brands | 930 | 8.9% | 4 |
| Aug 2026 | Art supply brands | 960 | 9.2% | 4 |
| Sep 2026 | Art supply brands | 740 | 7.4% | 4 |
| Oct 2025 | Pen brands | 140 | 3.9% | 5 |
| Nov 2025 | Pen brands | 90 | 2.6% | 5 |
| Dec 2025 | Pen brands | 70 | 2.1% | 5 |
| Jan 2026 | Pen brands | 90 | 2.3% | 5 |
| Feb 2026 | Pen brands | 90 | 2.5% | 5 |
| Mar 2026 | Pen brands | 90 | 2.1% | 6 |
| Apr 2026 | Pen brands | 90 | 2.2% | 5 |
| May 2026 | Pen brands | 90 | 2% | 5 |
| Jun 2026 | Pen brands | 110 | 2.9% | 5 |
| Jul 2026 | Pen brands | 70 | 1.8% | 5 |
| Aug 2026 | Pen brands | 110 | 2.3% | 5 |
| Sep 2026 | Pen brands | 90 | 2% | 5 |

## How are Pentel’s branded searches counted?

Brandwave collects information about searches that people make online using Pentel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pentel”
- “pentel brush pen”
- “pentel energel”
- “pentel energel 0.5”
- “pentel energel 0.7”
- “pentel energel 0.7 refills”
- “pentel energel liquid gel ink”
- “pentel energel liquid gel ink 0.5”
- “pentel energel liquid gel ink 0.7”
- “pentel energel pens”
- “pentel energel pens 0.7”
- “pentel energel refill”
- “pentel energel rtx”
- “pentel graphgear 1000”
- “pentel graphgear 500”
- “pentel liquid gel ink”
- “pentel pens”

## Which art supply brands compete with Pentel?

- [Posca](/demand/nz/brands/posca): Head-to-head: /demand/nz/compare/pentel-vs-posca
- [Crayola](/demand/nz/brands/crayola): Head-to-head: /demand/nz/compare/crayola-vs-pentel
- [Faber-Castell](/demand/nz/brands/faber-castell): Head-to-head: /demand/nz/compare/faber-castell-vs-pentel
- [Prismacolor](/demand/nz/brands/prismacolor): Head-to-head: /demand/nz/compare/pentel-vs-prismacolor
- [Copic](/demand/nz/brands/copic): Head-to-head: /demand/nz/compare/copic-vs-pentel
- [Derwent](/demand/nz/brands/derwent)
- [Winsor & Newton](/demand/nz/brands/winsor-and-newton)
- [Liquitex](/demand/nz/brands/liquitex)
- [Mont Marte](/demand/nz/brands/mont-marte)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pentel: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pentel

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pentel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.