---
title: "PENN: search popularity and Share of Search in New Zealand"
description: "PENN makes fishing tackle sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/penn"
publisher: "Brandwave"
---

# PENN: search popularity and Share of Search in New Zealand

PENN makes fishing tackle sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PENN
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among fishing tackle brands**: 14.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fishing tackle brands | 4 | 14.1% | 850 |

- [Fishing tackle brands](/demand/nz/categories/nz-fishing-tackle-brands)

## How has branded search demand for PENN changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PENN in New Zealand fell from 1.1K to 850.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 17.3% in March 2026 and was lowest at 13.3% in June 2026.

## How did search popularity change for New Zealand fishing tackle brands in August 2026?

- In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%.
- In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.
- In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.
- In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.
- In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fishing tackle brands | 1.1K | 14.3% | 4 |
| Nov 2025 | Fishing tackle brands | 1.3K | 14.2% | 4 |
| Dec 2025 | Fishing tackle brands | 1.6K | 15.1% | 4 |
| Jan 2026 | Fishing tackle brands | 1.6K | 14.2% | 4 |
| Feb 2026 | Fishing tackle brands | 1.4K | 15.3% | 4 |
| Mar 2026 | Fishing tackle brands | 1.3K | 17.3% | 3 |
| Apr 2026 | Fishing tackle brands | 1K | 15.1% | 4 |
| May 2026 | Fishing tackle brands | 920 | 14.5% | 4 |
| Jun 2026 | Fishing tackle brands | 770 | 13.3% | 4 |
| Jul 2026 | Fishing tackle brands | 890 | 15.2% | 4 |
| Aug 2026 | Fishing tackle brands | 850 | 14.1% | 4 |
| Sep 2026 | Fishing tackle brands | — | — | — |

## How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “320 gti penn reel”
- “330 gti penn reel”
- “950ssm penn reel”
- “penn 6500 reel”
- “penn 9 0 reel”
- “penn electric reel”
- “penn lures”
- “penn pursuit reel”
- “penn reel”
- “penn rod”
- “penn slammer reel”
- “penn spinfisher v spinning reel”
- “penn squall fishing reel”

## Which fishing tackle brands compete with PENN?

- [Daiwa](/demand/nz/brands/daiwa): Head-to-head: /demand/nz/compare/daiwa-vs-penn
- [Okuma](/demand/nz/brands/okuma): Head-to-head: /demand/nz/compare/okuma-vs-penn
- [Shimano Fishing](/demand/nz/brands/shimano-fishing): Head-to-head: /demand/nz/compare/penn-vs-shimano-fishing
- [Black Magic](/demand/nz/brands/black-magic): Head-to-head: /demand/nz/compare/black-magic-vs-penn

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PENN: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/penn

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/penn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.