--- title: "Pendo: search popularity in New Zealand" description: "Product experience platform for analytics, in-app guidance, and user onboarding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pendo" publisher: "Brandwave" --- # Pendo: search popularity in New Zealand Product experience platform for analytics, in-app guidance, and user onboarding. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pendo - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among product analytics platforms**: 9.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Product analytics platforms | 4 | 9.5% | 140 | - [Product analytics platforms](/demand/nz/categories/nz-product-analytics-platforms) ## Top product analytics platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pendo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pendo is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mixpanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | PostHog | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Amplitude | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Heap | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Pendo | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Contentsquare | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about product analytics platforms - Asked ChatGPT "Which product analytics platform should I use in New Zealand?": 1. PostHog, 2. Mixpanel, 3. Amplitude - Asked ChatGPT "What are the best product analytics platforms in New Zealand?": 1. Mixpanel, 2. Amplitude, 3. PostHog, 4. Heap, 5. Pendo - Asked ChatGPT "What's the best product analytics platform in New Zealand for user behaviour?": 1. Mixpanel, 2. PostHog, 3. Amplitude, 4. Heap - Searched Google, AI Overview "product analytics software": 1. Amplitude, 2. Mixpanel, 3. PostHog, 4. Pendo - Searched Google, AI Overview "user behaviour analytics": named none of the brands we track Not named in any answer: Contentsquare. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pendo changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pendo in New Zealand fell from 210 to 140. - Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand decreased from 13.1% to 9.5%. - Across the 12 months ending September 2026, Pendo’s share of searches among product analytics platforms in New Zealand peaked at 13.1% in October 2025 and was lowest at 7.9% in August 2026. ## How did search popularity change for New Zealand product analytics platforms in September 2026? - In September 2026, Mixpanel gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%. - In September 2026, Pendo gained share of searches among product analytics platforms in New Zealand, from 7.9% to 9.5%. - In September 2026, Contentsquare gained share of searches among product analytics platforms in New Zealand, from 3.6% to 4.8%. - In September 2026, PostHog lost share of searches among product analytics platforms in New Zealand, from 51.8% to 49%. - In September 2026, Heap lost share of searches among product analytics platforms in New Zealand, from 28.1% to 26.5%. - Estimated monthly branded searches for Amplitude in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Product analytics platforms | 210 | 13.1% | 4 | | Nov 2025 | Product analytics platforms | 210 | 12.1% | 4 | | Dec 2025 | Product analytics platforms | 140 | 10.1% | 4 | | Jan 2026 | Product analytics platforms | 140 | 10.5% | 4 | | Feb 2026 | Product analytics platforms | 110 | 10% | 4 | | Mar 2026 | Product analytics platforms | 170 | 12.1% | 3 | | Apr 2026 | Product analytics platforms | 140 | 12.3% | 4 | | May 2026 | Product analytics platforms | 110 | 8% | 4 | | Jun 2026 | Product analytics platforms | 170 | 9.6% | 4 | | Jul 2026 | Product analytics platforms | 140 | 9.7% | 4 | | Aug 2026 | Product analytics platforms | 110 | 7.9% | 4 | | Sep 2026 | Product analytics platforms | 140 | 9.5% | 4 | ## How are Pendo’s branded searches counted? Brandwave collects information about searches that people make online using Pendo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pendo” ## Which product analytics platforms compete with Pendo? - [PostHog](/demand/nz/brands/posthog): Head-to-head: /demand/nz/compare/pendo-vs-posthog - [Heap](/demand/nz/brands/heap): Head-to-head: /demand/nz/compare/heap-vs-pendo - [Mixpanel](/demand/nz/brands/mixpanel): Head-to-head: /demand/nz/compare/mixpanel-vs-pendo - [Contentsquare](/demand/nz/brands/contentsquare): Head-to-head: /demand/nz/compare/contentsquare-vs-pendo - [Amplitude](/demand/nz/brands/amplitude): Head-to-head: /demand/nz/compare/amplitude-vs-pendo ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pendo: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pendo This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pendo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.