--- title: "Peloton: search popularity and Share of Search in New Zealand" description: "Peloton is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/peloton" publisher: "Brandwave" --- # Peloton: search popularity and Share of Search in New Zealand Peloton is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peloton - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among fitness apps**: 4.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Fitness apps | 4 | 4.5% | 1.9K | | Home fitness equipment brands | 2 | 23% | 1.9K | - [Fitness apps](/demand/nz/categories/nz-fitness-apps) - [Home fitness equipment brands](/demand/nz/categories/nz-fitness-equipment-brands) ## How has branded search demand for Peloton changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Peloton in New Zealand fell from 2.5K to 1.9K. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.4% in June 2026. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 38.1% to 23%. - Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 38.1% in October 2025 and was lowest at 20.6% in June 2026. - Across the 11 months ending August 2026, Peloton fell from 1st to 2nd among home fitness equipment brands in New Zealand. ## How did search popularity change for New Zealand fitness apps in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%. - In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%. - Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026. - Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026. ## How did search popularity change for New Zealand home fitness equipment brands in August 2026? - In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%. - In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%. - In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%. - In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%. - In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%. - Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Fitness apps | 2.5K | 4.6% | 4 | | Nov 2025 | Fitness apps | 1.9K | 4.1% | 4 | | Dec 2025 | Fitness apps | 1.5K | 3.9% | 4 | | Jan 2026 | Fitness apps | 2.3K | 3.9% | 4 | | Feb 2026 | Fitness apps | 2K | 4% | 4 | | Mar 2026 | Fitness apps | 1.9K | 3.9% | 4 | | Apr 2026 | Fitness apps | 2.4K | 5.1% | 4 | | May 2026 | Fitness apps | 2.3K | 4.5% | 4 | | Jun 2026 | Fitness apps | 1.9K | 3.4% | 4 | | Jul 2026 | Fitness apps | 1.9K | 4.8% | 4 | | Aug 2026 | Fitness apps | 1.9K | 4.5% | 4 | | Sep 2026 | Fitness apps | — | — | — | | Oct 2025 | Home fitness equipment brands | 2.5K | 38.1% | 1 | | Nov 2025 | Home fitness equipment brands | 1.9K | 32.4% | 1 | | Dec 2025 | Home fitness equipment brands | 1.5K | 26.8% | 2 | | Jan 2026 | Home fitness equipment brands | 2.3K | 30.2% | 2 | | Feb 2026 | Home fitness equipment brands | 2K | 27.9% | 2 | | Mar 2026 | Home fitness equipment brands | 1.9K | 25.7% | 2 | | Apr 2026 | Home fitness equipment brands | 2.4K | 29.3% | 2 | | May 2026 | Home fitness equipment brands | 2.3K | 25.2% | 2 | | Jun 2026 | Home fitness equipment brands | 1.9K | 20.6% | 2 | | Jul 2026 | Home fitness equipment brands | 1.9K | 21.2% | 2 | | Aug 2026 | Home fitness equipment brands | 1.9K | 23% | 2 | | Sep 2026 | Home fitness equipment brands | — | — | — | ## How is Peloton measured? Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “onepeloton com” - “peloton” - “peloton app” - “peloton bike” - “peloton exercise bike” - “peloton fitness” - “peloton near me” - “peloton nz” - “peloton online” - “peloton rower” - “peloton spin bike” - “peloton treadmill” ## Which fitness apps compete with Peloton? - [Les Mills](/demand/nz/brands/les-mills): Head-to-head: /demand/nz/compare/les-mills-vs-peloton - [Strava](/demand/nz/brands/strava): Head-to-head: /demand/nz/compare/peloton-vs-strava - [MyFitnessPal](/demand/nz/brands/myfitnesspal): Head-to-head: /demand/nz/compare/myfitnesspal-vs-peloton - [Centr](/demand/nz/brands/centr): Head-to-head: /demand/nz/compare/centr-vs-peloton - [Sweat](/demand/nz/brands/sweat): Head-to-head: /demand/nz/compare/peloton-vs-sweat ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Peloton: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/peloton This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/peloton. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.