--- title: "Pedigree: search popularity and Share of Search in New Zealand" description: "Pedigree is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pedigree" publisher: "Brandwave" --- # Pedigree: search popularity and Share of Search in New Zealand Pedigree is a pet food brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pedigree - **Owned by**: Mars - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among pet food brands**: 6.5% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Pet food brands | 7 | 6.5% | 2.4K | - [Pet food brands](/demand/nz/categories/nz-pet-food-brands) ## How has branded search demand for Pedigree changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Pedigree in New Zealand rose from 1.8K to 2.4K. - Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand peaked at 6.5% in August 2026 and was lowest at 5% in February 2026. ## How did search popularity change for New Zealand pet food brands in August 2026? - In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%. - In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%. - In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%. - In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%. - Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026. - Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pet food brands | 1.8K | 6% | 7 | | Nov 2025 | Pet food brands | 1.6K | 5.8% | 7 | | Dec 2025 | Pet food brands | 1.7K | 6.3% | 7 | | Jan 2026 | Pet food brands | 1.9K | 5.8% | 7 | | Feb 2026 | Pet food brands | 1.5K | 5% | 7 | | Mar 2026 | Pet food brands | 1.9K | 5.3% | 7 | | Apr 2026 | Pet food brands | 1.8K | 5.1% | 7 | | May 2026 | Pet food brands | 1.9K | 5.4% | 7 | | Jun 2026 | Pet food brands | 2K | 5.5% | 7 | | Jul 2026 | Pet food brands | 2.3K | 6.1% | 7 | | Aug 2026 | Pet food brands | 2.4K | 6.5% | 7 | | Sep 2026 | Pet food brands | — | — | — | ## How is Pedigree measured? Brandwave collects information about searches that people make online using Pedigree’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “adult dog food pedigree” - “pedigree cat food” - “pedigree dog food” - “pedigree dog food 15kg” - “pedigree dog food 20kg” - “pedigree dog food 8kg” - “pedigree dog food biscuits” - “pedigree dog food is it good” - “pedigree dog food pak n save” - “pedigree dry dog food” - “pedigree pet food” - “pedigree small breed dog food” - “puppy dog food pedigree” ## Which pet food brands compete with Pedigree? - [Purina](/demand/nz/brands/purina) - [Royal Canin](/demand/nz/brands/royal-canin) - [Black Hawk](/demand/nz/brands/black-hawk): Head-to-head: /demand/nz/compare/black-hawk-vs-pedigree - [Whiskas](/demand/nz/brands/whiskas): Head-to-head: /demand/nz/compare/pedigree-vs-whiskas - [Hill's](/demand/nz/brands/hills): Head-to-head: /demand/nz/compare/hills-vs-pedigree - [ZIWI Peak](/demand/nz/brands/ziwi-peak): Head-to-head: /demand/nz/compare/pedigree-vs-ziwi-peak - [K9 Natural](/demand/nz/brands/k9-natural): Head-to-head: /demand/nz/compare/k9-natural-vs-pedigree ## Who owns Pedigree? Pedigree is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, in New Zealand. - [Mars](/demand/nz/companies/mars): Owns 9 tracked brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Pedigree? Pedigree is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Royal Canin and Whiskas, owned by the same company, in New Zealand. ## Cite this page Brandwave. "Pedigree: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pedigree This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pedigree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.