--- title: "Peckham's: search popularity in New Zealand" description: "A New Zealand cider maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/peckhams-cider" publisher: "Brandwave" --- # Peckham's: search popularity in New Zealand A New Zealand cider maker. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Peckham's - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among apple cider brands**: 13.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Apple cider brands | 3 | 13.7% | 390 | - [Apple cider brands](/demand/nz/categories/nz-apple-cider-brands) ## Top apple cider brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Peckham's was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Peckham's is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Monteith's | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Peckham's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Old Mout | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Paynter's Cider | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Somersby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Strongbow | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about apple cider brands - Asked ChatGPT "Which apple cider brand should I buy in New Zealand?": 1. Zeffer, 2. Peckham's - Asked ChatGPT "What are the best apple cider brands in New Zealand?": 1. Peckham's, 2. Zeffer, 3. Old Mout, 4. Monteith's - Asked ChatGPT "What's the best apple cider brand in New Zealand for everyday drinking?": 1. Monteith's, 2. Zeffer, 3. Old Mout, 4. Peckham's - Searched Google, AI Overview "cider brands nz": 1. Monteith's, 2. Old Mout, 3. Zeffer, 4. Peckham's, 5. Paynter's Cider - Searched Google, AI Overview "apple cider nz": 1. Monteith's, 2. Zeffer, 3. Paynter's Cider Not named in any answer: Somersby and Strongbow. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How has branded search demand for Peckham's changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Peckham's in New Zealand rose from 210 to 390. - Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand increased from 6.8% to 13.7%. - Across the 12 months ending September 2026, Peckham's’ share of searches among apple cider brands in New Zealand peaked at 15.9% in January 2026 and was lowest at 6.5% in November 2025. - Across the 12 months ending September 2026, Peckham's rose from 4th to 3rd among apple cider brands in New Zealand. ## How did search popularity change for New Zealand apple cider brands in September 2026? - In September 2026, Peckham's overtook Somersby to rank 3rd among apple cider brands in New Zealand, with 13.7% of the searches. - In September 2026, Somersby gained share of searches among apple cider brands in New Zealand, from 10.4% to 11.6%. - In September 2026, Zeffer lost share of searches among apple cider brands in New Zealand, from 23.9% to 18.7%. - In September 2026, Old Mout lost share of searches among apple cider brands in New Zealand, from 2.6% to 1.1%. - Monteith's’ share of searches among apple cider brands in New Zealand has lost ground for 3 months in a row, from 62.6% to 52.1% in September 2026. - In September 2026, Strongbow rose from 6th to 5th among apple cider brands in New Zealand. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Apple cider brands | 210 | 6.8% | 4 | | Nov 2025 | Apple cider brands | 210 | 6.5% | 4 | | Dec 2025 | Apple cider brands | 390 | 8.1% | 4 | | Jan 2026 | Apple cider brands | 720 | 15.9% | 2 | | Feb 2026 | Apple cider brands | 390 | 11.5% | 3 | | Mar 2026 | Apple cider brands | 480 | 13% | 3 | | Apr 2026 | Apple cider brands | 390 | 12.8% | 3 | | May 2026 | Apple cider brands | 210 | 6.8% | 4 | | Jun 2026 | Apple cider brands | 170 | 7.7% | 4 | | Jul 2026 | Apple cider brands | 210 | 8.9% | 4 | | Aug 2026 | Apple cider brands | 210 | 7.8% | 4 | | Sep 2026 | Apple cider brands | 390 | 13.7% | 3 | ## How are Peckham's’ branded searches counted? Brandwave collects information about searches that people make online using Peckham's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “peckhams cider” ## Which apple cider brands compete with Peckham's? - [Monteith's](/demand/nz/brands/monteiths): Head-to-head: /demand/nz/compare/monteiths-vs-peckhams-cider - [Zeffer](/demand/nz/brands/zeffer): Head-to-head: /demand/nz/compare/peckhams-cider-vs-zeffer - [Somersby](/demand/nz/brands/somersby): Head-to-head: /demand/nz/compare/peckhams-cider-vs-somersby - [Strongbow](/demand/nz/brands/strongbow): Head-to-head: /demand/nz/compare/peckhams-cider-vs-strongbow - [Old Mout](/demand/nz/brands/old-mout): Head-to-head: /demand/nz/compare/old-mout-vs-peckhams-cider - [Paynter's Cider](/demand/nz/brands/paynters-cider) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Peckham's: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/peckhams-cider This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/peckhams-cider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.