--- title: "Pearl Hair Studio: search popularity in New Zealand" description: "Pearl Hair Studio is a hair salon in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/pearl-hair-studio" publisher: "Brandwave" --- # Pearl Hair Studio: search popularity in New Zealand Pearl Hair Studio is a hair salon in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Pearl Hair Studio - **Market**: New Zealand - **Measured month**: Sep 2026 - **Share of Search among Napier hair salons**: 19% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Napier hair salons | 2 | 19% | 120 | - [Napier hair salons](/demand/nz/locations/napier/hair-salons) ## Top Napier hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Pearl Hair Studio appeared in all three answers. Pearl Hair Studio is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Good Place Hair | 1st | 3 of 3 | 3 of 3 | | Pearl Hair Studio | 2nd | 3 of 3 | 3 of 3 | | Hair at Henderson | 3rd | 3 of 3 | 3 of 3 | | Vivo Hair | 4th | 1 of 3 | 1 of 3 | | rm. hair | Not ranked | 0 of 3 | 0 of 3 | | KM Hair | Not ranked | 0 of 3 | 0 of 3 | | Hair 2 Go | Not ranked | 0 of 3 | 0 of 3 | | Molloy Hair Co. | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier hair salons - Asked ChatGPT "Which hair salon should I go to in Napier, New Zealand?": 1. The Good Place Hair, 2. Hair at Henderson, 3. Pearl Hair Studio - Asked ChatGPT "What are the best hair salons in Napier, New Zealand?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Hair at Henderson - Asked ChatGPT "What's the best hair salon in Napier, New Zealand for a haircut?": 1. The Good Place Hair, 2. Pearl Hair Studio, 3. Vivo Hair, 4. Hair at Henderson Not named in any answer: rm. hair, KM Hair, Hair 2 Go and Molloy Hair Co.. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How has branded search demand for Pearl Hair Studio changed in New Zealand over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Pearl Hair Studio in New Zealand fell from 240 to 190. - Across the 12 months ending September 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand decreased from 20.3% to 19%. - Across the 12 months ending September 2026, Pearl Hair Studio’s share of searches among Napier hair salons in New Zealand peaked at 23.6% in June 2026 and was lowest at 17.1% in July 2026. ## How did search popularity change for New Zealand Napier hair salons in September 2026? - In September 2026, Hair 2 Go gained share of searches among Napier hair salons in New Zealand, from 3% to 4.8%. - In September 2026, Molloy Hair Co. gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%. - In September 2026, The Good Place Hair gained share of searches among Napier hair salons in New Zealand, from 1.5% to 3.2%. - In September 2026, Hair at Henderson gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%. - In September 2026, rm. hair gained share of searches among Napier hair salons in New Zealand, from 10.6% to 11.1%. - In September 2026, Vivo Hair lost share of searches among Napier hair salons in New Zealand, from 45.5% to 41.3%. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Napier hair salons | 160 | 20.3% | 2 | | Nov 2025 | Napier hair salons | 180 | 19.8% | 2 | | Dec 2025 | Napier hair salons | 150 | 18.1% | 3 | | Jan 2026 | Napier hair salons | 200 | 19.8% | 2 | | Feb 2026 | Napier hair salons | 130 | 17.3% | 2 | | Mar 2026 | Napier hair salons | 160 | 19.5% | 2 | | Apr 2026 | Napier hair salons | 170 | 22.1% | 2 | | May 2026 | Napier hair salons | 150 | 20.3% | 2 | | Jun 2026 | Napier hair salons | 170 | 23.6% | 2 | | Jul 2026 | Napier hair salons | 130 | 17.1% | 2 | | Aug 2026 | Napier hair salons | 130 | 19.7% | 2 | | Sep 2026 | Napier hair salons | 120 | 19% | 2 | ## How are Pearl Hair Studio’s branded searches counted? Brandwave collects information about searches that people make online using Pearl Hair Studio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “pearl hair napier” - “pearl hair studio” ## Which Napier hair salons compete with Pearl Hair Studio? - [Vivo Hair](/demand/nz/brands/vivo-hair): Head-to-head: /demand/nz/compare/pearl-hair-studio-vs-vivo-hair - [Hair at Henderson](/demand/nz/brands/hair-at-henderson): Head-to-head: /demand/nz/compare/hair-at-henderson-vs-pearl-hair-studio - [rm. hair](/demand/nz/brands/rm-hair): Head-to-head: /demand/nz/compare/pearl-hair-studio-vs-rm-hair - [KM Hair](/demand/nz/brands/km-hair): Head-to-head: /demand/nz/compare/km-hair-vs-pearl-hair-studio - [Hair 2 Go](/demand/nz/brands/hair-2-go): Head-to-head: /demand/nz/compare/hair-2-go-vs-pearl-hair-studio - [Molloy Hair Co.](/demand/nz/brands/molloy-hair-co) - [The Good Place Hair](/demand/nz/brands/the-good-place-hair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Pearl Hair Studio: search popularity in New Zealand". https://gobrandwave.com/demand/nz/brands/pearl-hair-studio This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pearl-hair-studio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.