---
title: "PD Insurance: search popularity and Share of Search in New Zealand"
description: "PD Insurance offers pet insurance in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pd-insurance"
publisher: "Brandwave"
---

# PD Insurance: search popularity and Share of Search in New Zealand

PD Insurance offers pet insurance in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: PD Insurance
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among pet insurers**: 10.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pet insurers | 4 | 10.2% | 2.1K |

- [Pet insurers](/demand/nz/categories/nz-pet-insurers)

## How has branded search demand for PD Insurance changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for PD Insurance in New Zealand held steady, from 2K to 2.1K.
- Across the 11 months ending August 2026, PD Insurance’s estimated Share of Search among pet insurers in New Zealand peaked at 11.1% in March 2026 and was lowest at 9.7% in June 2026.
- Across the 11 months ending August 2026, PD Insurance rose from 5th to 4th among pet insurers in New Zealand.

## How did search popularity change for New Zealand pet insurers in August 2026?

- In August 2026, Southern Cross Pet Insurance gained estimated Share of Search among pet insurers in New Zealand, from 30.6% to 32.4%.
- In August 2026, Cove Insurance gained estimated Share of Search among pet insurers in New Zealand, from 36.2% to 37.9%.
- In August 2026, Pet-n-Sur lost estimated Share of Search among pet insurers in New Zealand, from 14.2% to 11.3%.
- In August 2026, Petcover lost estimated Share of Search among pet insurers in New Zealand, from 8.7% to 8.1%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pet insurers | 2K | 10.5% | 5 |
| Nov 2025 | Pet insurers | 2.1K | 10.4% | 5 |
| Dec 2025 | Pet insurers | 2.1K | 10.7% | 5 |
| Jan 2026 | Pet insurers | 2.6K | 11% | 3 |
| Feb 2026 | Pet insurers | 2.2K | 10.5% | 4 |
| Mar 2026 | Pet insurers | 2.6K | 11.1% | 4 |
| Apr 2026 | Pet insurers | 2.2K | 10.2% | 4 |
| May 2026 | Pet insurers | 2.5K | 10.9% | 4 |
| Jun 2026 | Pet insurers | 2.2K | 9.7% | 4 |
| Jul 2026 | Pet insurers | 2.2K | 10.2% | 4 |
| Aug 2026 | Pet insurers | 2.1K | 10.2% | 4 |
| Sep 2026 | Pet insurers | — | — | — |

## How is PD Insurance measured?

Brandwave collects information about searches that people make online using PD Insurance’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pd insurance”
- “pd insurance claims”
- “pd insurance new zealand”
- “pd insurance nz”
- “pdinsurance”
- “pdinsurance co nz”
- “pdinsurance nz”

## Which pet insurers compete with PD Insurance?

- [Cove Insurance](/demand/nz/brands/cove-insurance): Head-to-head: /demand/nz/compare/cove-insurance-vs-pd-insurance
- [Southern Cross Pet Insurance](/demand/nz/brands/southern-cross-pet-insurance): Head-to-head: /demand/nz/compare/pd-insurance-vs-southern-cross-pet-insurance
- [Pet-n-Sur](/demand/nz/brands/pet-n-sur): Head-to-head: /demand/nz/compare/pd-insurance-vs-pet-n-sur
- [Petcover](/demand/nz/brands/petcover): Head-to-head: /demand/nz/compare/pd-insurance-vs-petcover

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "PD Insurance: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pd-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pd-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.