---
title: "Payscale: search popularity and Share of Search in New Zealand"
description: "Compensation intelligence software and New Zealand salary data for pay decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/payscale"
publisher: "Brandwave"
---

# Payscale: search popularity and Share of Search in New Zealand

Compensation intelligence software and New Zealand salary data for pay decisions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Payscale
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among salary benchmarking and pay intelligence providers**: 16.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Salary benchmarking and pay intelligence providers | 3 | 16.7% | 130 |

- [Salary benchmarking and pay intelligence providers](/demand/nz/categories/salary-benchmarking-and-pay-intelligence)

## How has branded search demand for Payscale changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Payscale in New Zealand fell from 230 to 130.
- Across the 11 months ending August 2026, Payscale’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand decreased from 29.5% to 16.7%.
- Across the 11 months ending August 2026, Payscale’s estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand peaked at 29.5% in October 2025 and was lowest at 14.3% in November 2025.
- Across the 11 months ending August 2026, Payscale fell from 2nd to 3rd among salary benchmarking and pay intelligence providers in New Zealand.

## How did search popularity change for New Zealand salary benchmarking and pay intelligence providers in August 2026?

- In August 2026, Strategic Pay gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 49.5% to 55.1%.
- In August 2026, Payscale gained estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 15.8% to 16.7%.
- In August 2026, LiveRem lost estimated Share of Search among salary benchmarking and pay intelligence providers in New Zealand, from 34.7% to 28.2%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Salary benchmarking and pay intelligence providers | 230 | 29.5% | 2 |
| Nov 2025 | Salary benchmarking and pay intelligence providers | 120 | 14.3% | 3 |
| Dec 2025 | Salary benchmarking and pay intelligence providers | 110 | 17.7% | 2 |
| Jan 2026 | Salary benchmarking and pay intelligence providers | 130 | 14.4% | 3 |
| Feb 2026 | Salary benchmarking and pay intelligence providers | 190 | 21.8% | 3 |
| Mar 2026 | Salary benchmarking and pay intelligence providers | 190 | 16.7% | 3 |
| Apr 2026 | Salary benchmarking and pay intelligence providers | 120 | 14.5% | 3 |
| May 2026 | Salary benchmarking and pay intelligence providers | 160 | 16.2% | 3 |
| Jun 2026 | Salary benchmarking and pay intelligence providers | 190 | 21.3% | 3 |
| Jul 2026 | Salary benchmarking and pay intelligence providers | 160 | 15.8% | 3 |
| Aug 2026 | Salary benchmarking and pay intelligence providers | 130 | 16.7% | 3 |
| Sep 2026 | Salary benchmarking and pay intelligence providers | — | — | — |

## How is Payscale measured?

Brandwave collects information about searches that people make online using Payscale’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “payscale”
- “payscale com”
- “payscale salary”

## Which salary benchmarking and pay intelligence providers compete with Payscale?

- [Strategic Pay](/demand/nz/brands/strategic-pay): Head-to-head: /demand/nz/compare/payscale-vs-strategic-pay
- [LiveRem](/demand/nz/brands/liverem): Head-to-head: /demand/nz/compare/liverem-vs-payscale

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Payscale: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/payscale

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/payscale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.