--- title: "PayPal: search popularity and Share of Search in New Zealand" description: "A digital wallet and online payment service used by consumers and merchants worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/brands/paypal" publisher: "Brandwave" --- # PayPal: search popularity and Share of Search in New Zealand A digital wallet and online payment service used by consumers and merchants worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: PayPal - **Market**: New Zealand - **Measured month**: Aug 2026 - **Share of Search among buy now pay later in new zealand**: 30.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Buy now pay later in New Zealand | 2 | 30.3% | 42.7K | | Payment providers | 2 | 40.5% | 42.7K | - [Buy now pay later in New Zealand](/demand/nz/categories/nz-buy-now-pay-later) - [Payment providers](/demand/nz/categories/nz-payment-gateways) ## How has branded search demand for PayPal changed in New Zealand over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for PayPal in New Zealand fell from 53.3K to 42.7K. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand decreased from 30.9% to 30.3%. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among buy now pay later in new zealand in New Zealand peaked at 39.1% in June 2026 and was lowest at 30.3% in August 2026. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand decreased from 48.3% to 40.5%. - Across the 11 months ending August 2026, PayPal’s estimated Share of Search among payment providers in New Zealand peaked at 49.2% in December 2025 and was lowest at 40.5% in August 2026. - Across the 11 months ending August 2026, PayPal fell from 1st to 2nd among payment providers in New Zealand. ## How did search popularity change for New Zealand buy now pay later in new zealand in August 2026? - In August 2026, Afterpay gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 53% to 60.3%. - In August 2026, Klarna gained estimated Share of Search among buy now pay later in new zealand in New Zealand, from 6.5% to 7.3%. - In August 2026, PayPal lost estimated Share of Search among buy now pay later in new zealand in New Zealand, from 38.4% to 30.3%. ## How did search popularity change for New Zealand payment providers in August 2026? - In August 2026, Square overtook PayPal to take the highest estimated Share of Search among payment providers in New Zealand, at 49%. - In August 2026, PayPal lost estimated Share of Search among payment providers in New Zealand, from 48.7% to 40.5%. - In August 2026, Smartpay rose from 5th to 4th among payment providers in New Zealand. - In August 2026, Stripe rose from 6th to 5th among payment providers in New Zealand. - In August 2026, Worldline fell from 4th to 6th among payment providers in New Zealand. - Estimated monthly branded searches for POLi in New Zealand fell 27.2% over 11 measured months, from 1.3K to 910 in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Buy now pay later in New Zealand | 53.3K | 30.9% | 2 | | Nov 2025 | Buy now pay later in New Zealand | 53.2K | 31.4% | 2 | | Dec 2025 | Buy now pay later in New Zealand | 53.1K | 35% | 2 | | Jan 2026 | Buy now pay later in New Zealand | 53.5K | 35.7% | 2 | | Feb 2026 | Buy now pay later in New Zealand | 51.3K | 38.7% | 2 | | Mar 2026 | Buy now pay later in New Zealand | 51.2K | 34.4% | 2 | | Apr 2026 | Buy now pay later in New Zealand | 51.3K | 38.9% | 2 | | May 2026 | Buy now pay later in New Zealand | 51.3K | 39% | 2 | | Jun 2026 | Buy now pay later in New Zealand | 51.5K | 39.1% | 2 | | Jul 2026 | Buy now pay later in New Zealand | 51.6K | 38.4% | 2 | | Aug 2026 | Buy now pay later in New Zealand | 42.7K | 30.3% | 2 | | Sep 2026 | Buy now pay later in New Zealand | — | — | — | | Oct 2025 | Payment providers | 53.3K | 48.3% | 1 | | Nov 2025 | Payment providers | 53.2K | 48.2% | 1 | | Dec 2025 | Payment providers | 53.1K | 49.2% | 1 | | Jan 2026 | Payment providers | 53.5K | 49.1% | 1 | | Feb 2026 | Payment providers | 51.3K | 47.8% | 1 | | Mar 2026 | Payment providers | 51.2K | 43.7% | 2 | | Apr 2026 | Payment providers | 51.3K | 47.7% | 1 | | May 2026 | Payment providers | 51.3K | 47.8% | 1 | | Jun 2026 | Payment providers | 51.5K | 47.7% | 1 | | Jul 2026 | Payment providers | 51.6K | 48.7% | 1 | | Aug 2026 | Payment providers | 42.7K | 40.5% | 2 | | Sep 2026 | Payment providers | — | — | — | ## How is PayPal measured? Brandwave collects information about searches that people make online using PayPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “buy paysafecard with paypal” - “my paypal” - “paypal” - “paypal app” - “paypal aus” - “paypal card” - “paypal com” - “paypal contacts” - “paypal cost” - “paypal currency exchange” - “paypal customer services” - “paypal debit card” - “paypal eftpos” - “paypal founders” - “paypal gift card” - “paypal me” - “paypal me link” - “paypal near me” - “paypal nz” - “paypal online” - “paypal pay in 4” - “paypal pay in 4 nz” - “paypal payment” - “paypal payment gateway” - “paypal share” ## Which buy now pay later in new zealand compete with PayPal? - [Afterpay](/demand/nz/brands/afterpay): Head-to-head: /demand/nz/compare/afterpay-vs-paypal - [Klarna](/demand/nz/brands/klarna): Head-to-head: /demand/nz/compare/klarna-vs-paypal - [Laybuy](/demand/nz/brands/laybuy): Head-to-head: /demand/nz/compare/laybuy-vs-paypal ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "PayPal: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/paypal This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/paypal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.