---
title: "Patrón: search popularity and Share of Search in New Zealand"
description: "Patrón is a tequila brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/patron"
publisher: "Brandwave"
---

# Patrón: search popularity and Share of Search in New Zealand

Patrón is a tequila brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Patrón
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among tequila brands**: 33%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Tequila brands | 2 | 33% | 2.8K |

- [Tequila brands](/demand/nz/categories/nz-tequila-brands)

## How has branded search demand for Patrón changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Patrón in New Zealand rose from 2.6K to 2.8K.
- Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand decreased from 34.7% to 33%.
- Across the 11 months ending August 2026, Patrón’s estimated Share of Search among tequila brands in New Zealand peaked at 47.1% in January 2026 and was lowest at 29.7% in July 2026.
- Across the 11 months ending August 2026, Patrón fell from 1st to 2nd among tequila brands in New Zealand.

## How did search popularity change for New Zealand tequila brands in August 2026?

- In August 2026, Patrón gained estimated Share of Search among tequila brands in New Zealand, from 29.7% to 33%.
- In August 2026, Jose Cuervo gained estimated Share of Search among tequila brands in New Zealand, from 8.1% to 9.7%.
- In August 2026, Espolòn gained estimated Share of Search among tequila brands in New Zealand, from 2.3% to 3%.
- In August 2026, Don Julio lost estimated Share of Search among tequila brands in New Zealand, from 42.9% to 36.9%.
- 1800 Tequila’s estimated Share of Search among tequila brands in New Zealand has gained ground for 3 months in a row, from 10.4% to 12.2% in August 2026.
- Estimated monthly branded searches for Casamigos in New Zealand rose 33.3% over 11 measured months, from 330 to 440 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tequila brands | 2.6K | 34.7% | 1 |
| Nov 2025 | Tequila brands | 2.7K | 36.6% | 1 |
| Dec 2025 | Tequila brands | 3.1K | 31.4% | 2 |
| Jan 2026 | Tequila brands | 4.6K | 47.1% | 1 |
| Feb 2026 | Tequila brands | 2.1K | 35.4% | 1 |
| Mar 2026 | Tequila brands | 2.4K | 37.3% | 1 |
| Apr 2026 | Tequila brands | 3.5K | 43.5% | 1 |
| May 2026 | Tequila brands | 2.8K | 33.6% | 2 |
| Jun 2026 | Tequila brands | 2.9K | 34% | 2 |
| Jul 2026 | Tequila brands | 2.8K | 29.7% | 2 |
| Aug 2026 | Tequila brands | 2.8K | 33% | 2 |
| Sep 2026 | Tequila brands | — | — | — |

## How is Patrón measured?

Brandwave collects information about searches that people make online using Patrón’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “cafe patron”
- “patron”
- “patron anejo”
- “patron near me”
- “patron new zealand”
- “patron nz”
- “patron online”
- “patron silver”
- “patron silver tequila”
- “patron tequila”
- “patron xo cafe”
- “the patron”

## Which tequila brands compete with Patrón?

- [Don Julio](/demand/nz/brands/don-julio): Head-to-head: /demand/nz/compare/don-julio-vs-patron
- [1800 Tequila](/demand/nz/brands/1800-tequila): Head-to-head: /demand/nz/compare/1800-tequila-vs-patron
- [Jose Cuervo](/demand/nz/brands/jose-cuervo): Head-to-head: /demand/nz/compare/jose-cuervo-vs-patron
- [Casamigos](/demand/nz/brands/casamigos): Head-to-head: /demand/nz/compare/casamigos-vs-patron
- [Espolòn](/demand/nz/brands/espolon): Head-to-head: /demand/nz/compare/espolon-vs-patron

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Patrón: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/patron

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/patron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.