---
title: "Pathlab: search popularity and Share of Search in New Zealand"
description: "Pathlab runs community medical laboratories in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/brands/pathlab"
publisher: "Brandwave"
---

# Pathlab: search popularity and Share of Search in New Zealand

Pathlab runs community medical laboratories in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Pathlab
- **Market**: New Zealand
- **Measured month**: Aug 2026
- **Share of Search among medical laboratories**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Medical laboratories | 2 | 8.5% | 7.9K |

- [Medical laboratories](/demand/nz/categories/nz-medical-laboratories)

## How has branded search demand for Pathlab changed in New Zealand over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Pathlab in New Zealand fell from 9.2K to 7.9K.
- Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand decreased from 10.1% to 8.5%.
- Across the 11 months ending August 2026, Pathlab’s estimated Share of Search among medical laboratories in New Zealand peaked at 10.1% in October 2025 and was lowest at 8.3% in February 2026.

## How did search popularity change for New Zealand medical laboratories in August 2026?

- Estimated monthly branded searches for Southern Community Laboratories in New Zealand fell 16.5% over 11 measured months, from 850 to 710 in August 2026.
- Estimated monthly branded searches for Pathlab in New Zealand fell 13.3% over 11 measured months, from 9.2K to 7.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Medical laboratories | 9.2K | 10.1% | 2 |
| Nov 2025 | Medical laboratories | 9.2K | 10.1% | 2 |
| Dec 2025 | Medical laboratories | 7.4K | 9.9% | 2 |
| Jan 2026 | Medical laboratories | 8.7K | 9.5% | 2 |
| Feb 2026 | Medical laboratories | 7.4K | 8.3% | 2 |
| Mar 2026 | Medical laboratories | 9.2K | 9.9% | 2 |
| Apr 2026 | Medical laboratories | 7.9K | 8.8% | 2 |
| May 2026 | Medical laboratories | 8K | 8.5% | 2 |
| Jun 2026 | Medical laboratories | 7.9K | 8.5% | 2 |
| Jul 2026 | Medical laboratories | 8K | 8.4% | 2 |
| Aug 2026 | Medical laboratories | 7.9K | 8.5% | 2 |
| Sep 2026 | Medical laboratories | — | — | — |

## How is Pathlab measured?

Brandwave collects information about searches that people make online using Pathlab’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “pathlab”
- “pathlab blood test”
- “pathlab co nz”
- “pathlab near me”
- “pathlab nz”
- “pathlab online”
- “pathlab pathology”

## Which medical laboratories compete with Pathlab?

- [Awanui Labs](/demand/nz/brands/awanui-labs): Head-to-head: /demand/nz/compare/awanui-labs-vs-pathlab
- [Southern Community Laboratories](/demand/nz/brands/southern-community-laboratories): Head-to-head: /demand/nz/compare/pathlab-vs-southern-community-laboratories

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Pathlab: search popularity and Share of Search in New Zealand". https://gobrandwave.com/demand/nz/brands/pathlab

This page is also available as HTML at https://gobrandwave.com/demand/nz/brands/pathlab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.